B2b mobile marketing statistics 4th,mobile phone internet marketing 911,video ad icon,how to market my forever living business - Test Out

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Subscribe and get your free e-book with all the Content Marketing Essentials you need for success! January 27, 2014: We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content (source). As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. What this information tells me is 38.6% of marketers are already ahead of the game and capitalizing on a huge opportunity.
For the other 61.4% who aren’t using mobile in their strategies, spend some time finding out how your customers are using mobile and get going. It’s important for businesses to understand how their site is being accessed, what information their customers are looking for while on their phones, and what actions they are looking to take on their phones. Industry statistics and studies are also available to help you better understand the market. According to a study by IDG Connect, 86% of IT buyers are already using social media today in their purchasing decision process and in the next two years, the weight given to social media in influencing buying and investment decisions is expected to increase. Before businesses jump right onto the social media bandwagon, it’s important to understand just where your customers are and what they are doing on social channels. For B2B marketers, social media and content are important assets in both online marketing and overall business success.
Between features like live chat, knowledgebase discussions, customer forums and of course social media, customers are looking to get questions answered without having to sit on the phone.
According to The Social Habit survey, “24% of American internet users 12+ who have contacted a brand in social media expect a reply within 30 minutes, regardless of when the contact was made.” If they don’t get a response, they share their bad experiences with their friends, resulting in an estimated $338 billion cost to brands worldwide.
Companies need to make sure they are listening to their customers, listening to what’s being said on the web, and responding in a timely manner. A recent Conductor study analyzed search results to see what was really happening with the “10 blue links” scenario. There were a few interesting takeaways from the study but what caught my attention was the number of ads being shown. Overall, the B2B marketing landscape is evolving and marketers must be agile and able to adapt. Welcome!Our goal is to present ideas, thoughts and opinions related to Online Marketing, including SEO, PPC, Social Media , and Content Marketing.
If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
In 2014, the average nonvoice time US adults spent on mobile devices surpassed that of desktops and laptops for the first time, and growth will continue for the next several years, eMarketer estimates. Of course, it’s likely that target audiences for certain B2B marketers spend a lot more time on a traditional PC than 2 hours per day.
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage. When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused.
Power More is a Dell content platform that provides customized content to technology decision-makers optimized for mobile devices.

By creating content that can be discovered, consumed and interacted with in ways your B2B buyers prefer, you can optimize your ability to attract, engage and convert more leads, deals and revenue. Newer templates used on Hubspot, WordPress and other content management systems are designed with responsive functionality, simplifying responsive website development.Consider the App AdditionA common misnomer is that you need an app to compete in the mobile market. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2B Marketing Mix. He is the founder of State of Digital and helps companies develop solid marketing strategies.
While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives.
Developing new content can be difficult and time consuming, and curation offers a way to share information, connect with others in the industry, and produce fresh content in a much less time consuming way.
Mobile can no longer be seen as the “second screen” as customers are making purchases and purchasing decisions on their phones.
Customers are doing more web research earlier in the buying process and as seen above, making buying decisions based on online assets (both on-site and off-site). With new features like lead gen cards and promoted tweets, the potential to generate leads and sales is also becoming greater. It seems like we’re seeing more images, news stories, and ads, but they wanted to know if that was true. A solid organic presence combined with a paid campaign could result in lower costs and more visibility.
We hope to provide an opportunity to engage in discussion and insight related to our campaigns, online initiatives and research in the field of search engine marketing. Mobile is a key contributor to the ever-blurrier lines between work time and personal time, giving B2B marketers a growing number of reasons why they should be working harder to reach mobile audiences. It’s important to note that these are averages across the entire US population, not just those in the workplace who spend the majority of their day in front of a computer.
Optimize for Mobile: At a minimum, marketers can ensure their websites are optimized for mobile experiences. We respect your privacy.NameThis field is for validation purposes and should be left unchanged.
Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. The good news for marketers is the number of opportunities to get in front of customers has risen thanks to social media. However, despite their being more ads, it appears consumers are becoming more aware of these ads and simply ignoring them. Of course, we know Google is in the business of making money, so what this means for the future is up in the air. But it’s also likely true that even for people who use their PC frequently, time spent using smartphones and tablets continues to increase. Also, make sure your demand gen content loads quickly in mobile devices or it can suffer in mobile search engine rankings. Video is a top content type consumed on mobile devices, 61% of B2B users watch mobile video relating to their work (IDG).
When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing. Additionally, an app is only an added benefit to your strategy when it offers features, tools, and benefits beyond those provided in a responsive website.Leverage Social Media and Video ContentIt is likely that you already use social media tools and video content in your B2B marketing strategy. Make sure your B2B video content is mobile friendly for the best possible experience for your prospects.

However, you should consider how to integrate these tools into your mobile strategy.A recent article by Single Grain highlighted statistics suggesting that social media app and video engagement levels are much higher on mobile than on desktop computers. On some mobile devices, for instance, time spent viewing videos is often 50 to 100 percent higher than the average time invested in a video on desktop.
Additionally, other research shows that around half of all mobile traffic is spent on video viewing.Based on the research, it is important to ensure that you are producing social content and high-quality videos for your B2B audience to view on mobile.
In particular, consider the impact of your messages on smaller smartphone and tablet screen sizes.Manage CRM and EngagementThe mobile revolution is so powerful that Salesforce has based much of its new Lightning edition on delivering strong mobile engagement between sellers and buyers. With the Lightning edition app, your sales team can manage CRM and communication activities from anywhere at any time.
This level of mobile engagement offers tremendous benefits in retaining your customers.Speaking of engagement, HubSpot recently stated that short messaging service, or SMS, is just as effective in B2B marketing as e-mail. With SMS, you can deliver real-time information, reminders, product updates, alerts and announcements to anyone who has opted into your subscriber list. The response rate, indicated by people opening your messages quickly, is extremely high when you deliver texts to opt-in subscribers.
SMS is much more affordable now, as well.Invest in AdvertisingArmed with data, investing in highly targeted and economical mobile advertising can significantly impact your lead generation. Salesforce has tools that enable you to efficiently develop and distribute ads to your audience by leverage your CRM data.
Additionally, statistics on engagement suggest that mobile communication offers far and away the highest response rates available in the digital marketing arena. The Salesforce feature is specifically designed to help you connect with targeted social media audiences through paid posts.You can also deliver mobile advertising through other third-party ad platforms. Many advertising servers now offer mobile-only ads and give you the ability to target prospects that meet your market characteristics. In a recent study, just under half of all B2B buyers surveyed indicated they had used a mobile device at some point before a purchase.B2B users are among the crowd using mobile much more often for Google searches than desktops.
What might surprise is that about half of B2B respondents noted they use their mobile devices to research solutions even while in their offices. These ads are highly engaging (but sometimes annoying) and can garner attention from decision makers you need. This point is especially true when your audience consists of busy professionals and company decision makers. Improvements in mobile technology and analytics enable highly targeted and cost-effective advertising opportunities.ConclusionsYou have many opportunities to effectively engage your B2B audience on mobile. A journey map is a standard tool used to identify the typical path through which your prospects become customers. Gathering and evaluating data to find and address pain points, or moments of frustration, is essential toimprove continually the user experience.The starting point in a mobile Web strategy is deciding how to present your website. For a while, companies were developing websites that fit desktop, tablet and smartphone screens.
In 2015, though, the more common approach is to build a responsive site that conforms to the screen size of each device type. This strategy requires less development and maintenance and works better for search engine optimization.In addition to quality content, mobile users expect a site that is easy to navigate and interact. Experience testing is common before a launch or relaunch to avoid frustration initially visitors. Establishing a strong site presence is essential within an effective mobile B2B marketing strategy.

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