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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A very useful tool to complete your SWOT assessment is the new book "The SWOT Analysis: Using your Strength to overcome Weaknesses, Using Opportunities to overcome Threats" by Lawrence Fine. Just scroll down under "Sales and Marketing templates" and you'll see the SWOT template as a free download. Click here to get the 7-Step Marketing Toolkit, which will help you easily develop an effective marketing plan for 2016! Download our Marketing Strategy eBook - an easy 7-step marketing strategy program to drive business results.
Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing.
The first edition of my bookA Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan.
Today, marketers are understandably even more hungry for guidance, given the importance of digital media.


A Word version of the document to amend to create their own plans which is part of a series of templates which are part of the digital marketing planning toolkit. AA campaign planning templateA which is a Word template covering the six key areas you need to cover to create an integrated Internet marketing campaign plan. The planning template is structured using the Smart Insights RACE planning framework which covers the key areas of the Digital marketing planning across the customer lifecycle as shown in thisA chart. You can find out more the RACE Planning approach in this post introducing RACE digital marketing planning. Action - Details of specific tactics to implement the strategy such as planning and integrating content marketing, SEO, Social media and email marketing into marketing campaigns. We use this simplified approach since we have found through experience in creating many digital marketing plans, that setting objectives for digital marketing activities works best when part of a process of reviewing existing digital channel performance using analytics (as part of situation analysis) and sales reporting systems combined with reviewing KPIs used for control.
According to my Basic thinking to sell our any product through digital marketing, First we need trust from our small amount of purchased users. After few satisfied users, they promote your products through comments or other social networking sites.


Also, If your product is not getting trusted on internet then, please think more to improve your product advantages and benefits.
We’ll summarise it as an infographic in future, but that will take a little time to get together. The original plan in my book has been revised to create a free to download digital marketing planning template based on the Smart Insights RACE planning system.A This template is based on fifteen plus years experience of creating and reviewing digital marketing plans for companies and helping students develop them.
If you're interested in creating a digital strategy, see this hub page which collects all of our digital marketing strategy recommendationsA including guides, templates and blogA articles. Targetpremium and templates excel spreadsheet for planning online marketing template in excel. Template downloads page for ms word template Word template in excel template downloads page for ms excel.



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