Best advertising videos 2013 hd,video adapter card mda,video game market 2014 - For Begninners

Each year, the advertising industry anxiously awaits the selection of the world’s best print ads at the illustrious Cannes Lions festival. These print ads incorporated a wide range of approaches, from a humorous tone for Axe  and Carlton MID to a graphic style for Claro and complex creativity for Maxam.
The Grand Prix award was received by Benetton, whose shocking shots of global leaders was in line with the brand’s open-minded image. Leverage the power of the big idea and create award-winning print advertising to capture your audience’s attention, increase brand exposure and drive sales.
MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.
This entry was posted on Monday, September 17th, 2012 at 9:01 am and is filed under Advertising Awards, General, Print Advertising.
Most people find advertising boring, these are examples of interesting, creative and amusing ads around the world that you actually might enjoy.
Controversial ad campaign from clothing line Beneton the unHate series marks the enunciation of a new political position, which had already been hinted at. Diesel, the international jeans brand, is launching “Be Stupid“, a campaign that encourages consumers to take risks and move beyond the smart and sensible track for life. Fosters Group is strengthening the Carlton MID “Stay a Little Longer” advertising campaign with “Spending too much time with the wife?”, a series of print advertisements. Print for the VW Beetle that makes reference to the iconic cover of the Beatles album, Abey Road, released in 1969.
It seems the O&M series saw fewer and fewer insertions as Ogilvy’s influence over the agency weakened with time. So, while it’s true a freelancer could never handle the corporate giants these ads were designed to attract, far bigger and better paying clients await those with the guts and know-how to put this kind of ad together today. Moreover, aren’t we all getting a little fatigued reading the same type of customer acquisition sales letters, promising the six secrets of psychological persuasion (and the like), some writer has labored months over. I am searching for the stats on David Ogivly’s campaign for Shell when he did the booklets and drove millions of people into the stores. Since these little booklets were distributed at the petrol stations over 30 years ago, they’re a challenge to get a hold of. All this time later the same basic principles yield better results than most of the marketing guru speak. Every Advertisement Should Be Thought Of As A Contribution To The Complex Symbol Which Is The Brand Image.
The chances are pretty good that, even though you may not have realized it, you’ve seen several examples of native advertising. In today’s post, we’re going to look at what native advertising is, why it can be so controversial, and several native advertising examples that are really impressive – as well as a few that are downright terrible.
Now, you might be thinking, “How does a native advertisement differ from an advertorial?” Well, in order to be considered a true native advertisement, the content should align with the publication or site’s established editorial style and tone, and must also provide the kind of information that the publication’s audience typically expects. These qualities are what make native advertisements difficult to spot, as they often blend in with the “organic” content extremely well.
This was the advice of Eric Goeres, director of innovation at Time magazine, speaking at the recent Contently Summit.
Brands and advertisers love native ads, mainly because the click-through rates tend to be much higher than typical advertisements and engagement is usually much stronger. Several professional organizations have weighed in on the often vague nature of native advertising. The reason that many publishers see native advertising as a risky proposition is the potential for this kind of content to erode the public’s trust. So, now that we’ve established that native advertising is here to stay (for the time being at least), let’s take a look at some of the best – and worst – native advertising examples. One of the funniest satirical sites on the web, The Onion also has a strong grasp on native advertising, as exemplified by this particularly well-known example. This example is, admittedly, a little murky when it comes to the definition of native advertising above.
When this content was published in 2012, it was framed by several traditional vertical and horizontal banner ads for H&R Block. Although the content of this post isn’t about H&R Block specifically, it does address the typically bland, dry topic of taxes in a fun, relatable and highly entertaining way, creating a positive association with the advertiser. Although the banners served as calls to action, the main purpose of the campaign was to further increase H&R Block’s brand awareness – a goal that this native advertising example accomplished admirably.
This infographic highlighting UPS’s innovations in its supply chain management operations is another excellent example of native advertising.
What makes this infographic such a great example of native advertising is that its virtually indistinguishable from Fast Company’s typical content. Forbes has published articles like this for years, but as the publication has transitioned from a full-time staff to a contributor-led model, it’s hardly surprising that Forbes has begun to publish native advertising by financial institutions like this one from Fidelity Investments. This is a particularly good example of native advertising, as while the post is most definitely branded and has an unmistakable angle, the post itself contains some real substance.

Yes, it’s blatantly branded content, and Fidelity makes no secret of its services, but this post actually contains more financial advice and insight than most typical Forbes finance and business content. Vanity Fair has a long tradition of publishing effortlessly trendy lifestyle journalism, which makes it an ideal vehicle (pardon the pun) for native advertising. This native ad combines video and written content to go behind the scenes of a video about English race car driver Sir Malcolm Campbell, “The Fastest Man on Earth.” Campbell was the first man to break the 300mph land speed record way back in 1935, and he remains an enduring symbol of ambition – the perfect gentleman to sell top-shelf liquor. In addition to drawing a subtle yet striking comparison between Campbell’s spirit of adventure and Hennessy’s “Wild Rabbit” campaign (“a metaphor for one’s inner drive to succeed”, according to the article), the piece is genuinely interesting. Now that we’ve seen how the pros create sponsored content, how about we point and laugh at some of the very worst native advertising examples on the web?
Although The Atlantic was quick to pull this disastrous foray into native advertising from its site soon after it went live, it will live on forever thanks to the fine folks at the Poynter Institute for Media Studies, who decided to permanently archive it – presumably to prevent such a tragedy from ever happening again. Now, aside from the boatloads of cash The Atlantic must have received for publishing this shameless advertorial, I can’t think of a single reason why shilling for what some describe as a dangerous cult in a reasonably well-respected national publication ever seemed like a good idea. Yes, The Atlantic had the common sense to highlight (with a bright yellow tag) that this was “Sponsor Content”, but this did little to mitigate the damage.
I find everything about this content – and I do mean everything – utterly objectionable and completely offensive, from the vapid headline to the cliched copy.
This “content” was originally created to promote the TBS reality TV show “King of the Nerds.” Aside from the tiny “Sponsored” tag toward the top of the post (highlighted above), there is nothing to distinguish this ad from the type of drivel Gawker usually publishes. Gawker (deservedly) took a lot of heat for this and its other native ads, which led the publisher to implement a new policy of transparency.
Not only is the agenda of this piece completely transparent from the outset, the “Millennial work ethic” angle is so tired it’s practically comatose. The only thing this native ad has going for it is that it’s impossible to mistake this ad for the Times’ actual editorial content. Like Tallulah who commented above, I dislike native advertising as it seems like s clandestine way of getting people to read your advertising. My favorite thing about this whole article is: You are basically writing a native article, about how to do native articles because you help create native articles. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, direct mail marketing, media planning and buying, TV and radio, Web design and development, email marketing, social media marketing and search engine optimization (SEO). After releasing a commercial with the same title, the follow-up is a print ad with the same task of promoting the New Axe Anarchy for him and for her. Rather than love, that can fail us sometimes, a message of unhate continues with their earlier political positions while encompassing the present issues. The campaign, developed at global advertising agency Anomaly, includes online, press and outdoor advertisements featuring “stupid” acts. Using shadows, they tell us that it’s simply our imagination that makes these blocks come alive and, that through our experience, we can see anything through them. Its agency used a kind of humor exaggeration to display audience how sharp their knives can be.
Drayton Bird, Gary Bencivenga and David Deutch are all O&M alumni from around this time. And in case you haven’t looked at the book in a while, a sharpshooter assisted by an electron microscope would be challenged to make out the body copy in the ad.
Articles, infographics, videos, you name it – if a content producer can make it, corporations can buy it and publishing platforms can promote it.
This is made even more challenging by the fact that there are no defined rules or guidelines on how publishers must label native ads, and standards of transparency vary widely from one publication to another.
Goeres spoke during the “Truth in Advertising” panel at the event, during which the topic of native advertising took center stage. The Federal Trade Commission is considering implementing regulatory measures on brands using native ads to promote their products, and the FTC has also indicated it may monitor the market closely to ensure that native advertising is being used in a manner that benefits consumers. After all, if The New York Times publishes a “story” by Dell in exchange for money, can the Times objectively report on matters relating to Dell, or has every mention of the company been paid for?
Firstly, The Onion created this content specifically for its client (in this case, H&R Block), rather than Block simply publishing its own content on the site.
Even if visitors didn’t click on these banners (which they’re unlikely to, as you’re 475 times more likely to survive a plane crash than click a banner ad, according to Solve Media), the result was significantly increased brand awareness. This native ad even poked fun at the box that clearly marks the page as sponsored content by including an endorsement from The Onion’s fictitious “publisher emeritus” T. Is it any wonder that the site would eventually open up its coveted readership to sponsors with deep pockets? Apart from the prominent HarperCollins logo above the social share buttons, there’s little to set this apart from BuzzFeed’s regular content.
There’s very little obvious connection between the client (a major publishing house) to the content, aside from the implied relationship between college graduates and books, so the ad comes off as a “soft sell,” which is easier for audiences to stomach than forceful product placement. It outlines the pros and cons of both monthly payment and lump sum pension buyout options, backed up with hard numbers about inflation rates and how accepting a pension buyout offer can affect your tax status. Readers should most definitely remain aware of Fidelity’s agenda when reading, but overall, this native advertisement provides real value to the reader, does so in a way that Forbes’ audience would expect, and aligns with the publication’s editorial and stylistic guidelines.

Hennessy partnered with creative agency Droga5 to produce the video, which coincided with the drink maker’s “Never Stop, Never Settle” campaign.
The content’s inevitable product placement is handled well, and it doesn’t feel gratuitous or tenuously positioned alongside the subject matter.
The publication was widely mocked in the mainstream media, and this classic blunder is routinely used as the poster child for bad native advertising examples.
After the promo was over, the editorial staff at Gawker couldn’t even be bothered to restructure the article to remain grammatically correct, and instead just deleted the name of the show (see the second paragraph). Even the question posed by the article is ridiculous – no, Millennials will not “shun” offices, because most of them are saddled with back-breaking student loan debt and can’t find work.
It also appears that (as of the time of this writing) the Times has removed Dell’s other three sponsored posts, which I’m guessing is because the whole experiment was an unmitigated disaster.
I do wonder when brands will stop obsessing over clicks and shares and concern themselves more with sales. I'm not sure if this is a format issue or something to do with browser compatibility but I figured I'd post to let you know. One series that comes to mind was a 1980’s advertising partnership between The Wall Street Journal and a rotation of Madison Avenue agencies under the slogan, “The Wall Street Journal. We have learned that the effect of your advertising on your sales depends more on this decision than on any other: how should you position your product? Any good agency knows how to position products for demographic segments of the market – for men, for young children, for farmers in the south, etc.
Commercials using on-camera voice do significantly better than commercials using voice over. In headline tests conducted with cooperation from a big department store, it was found that headlines of 10 words or longer sold more goods than short headlines. When you advertise your product which is consumed by a special group, it pays to flag that group in your headline – mothers, bedwetters, going to Europe?
Readership falls off rapidly up to 50 words, but drops very little between 50 and 500 words (this page contains 1,909 words, and you are reading it).
Ogilvy & Mather has gotten noticeable results with photographs, which suggest the story. On the average, twice as many people read the captions under photographs as read the body copies. Goeres’ words of warning refer to the trust between a publisher and its audience, and he emphasized the dangers of angering readers by resorting to trickery and deception to make a quick buck.
The American Society of Magazine Editors has also called for greater transparency and oversight when it comes to native advertising. However, the content itself and its positioning still classify it as native advertising, rather than “traditional” sponsored content, at least in my book.
Secondly, the basis of the post was teacher David McCullough, Jr.’s famous “You Are Not Special” commencement speech, which itself went viral. Finally, the piece is as stylish as a regular Vanity Fair feature, which results in an engaging experience for the reader. Oh, but if they do choose to shun the office, they can always use Dell hardware to telecommute, right? Knowing how to strike this delicate yet crucial balance is difficult, but that hasn’t stopped publishers from jumping firmly on the native ads bandwagon. It's interesting that they would spend all of that money, but not be bothered to craft anything of relevance. It takes a big idea to jolt the consumer out of his indifference – to make him notice your advertising, remember it and take action.
They attract more readers, generate more appetite appeal, are more believable, are better remembered, pull more coupons, and sell more merchandise. Only time will tell whether the FTC or other regulatory bodies will chime in on how these ads should be displayed, but for now, it seems likely that both brands and publishers will continue to try and discover the magic formula.
If your advertising looks ugly, consumers will conclude that  your product is shoddy and they will be less likely to buy it.
Successful advertising sells the product without drawing attention to itself, it rivets the consumer’s attention on the product.
We call that logorrhea, (rhymes with diarrhea.) We have created some great commercials without words.
A truly big one can be continued for 20 years – like our eye patch for Hathaway shirts.

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