Best marketing campaigns in beauty,download movie maker 2010,direct marketing strategies and media,how to promote your music on youtube - For Begninners

Social media is one of the most effective, if not cheapest, ways to engage with existing customers and increase awareness of a brand among new markets. Quite frankly, there’s no quicker way to communicate a message, nor an easier way for people to share rich multimedia content too. To demonstrate the impact of this as a marketing tool, here are five of the very best social media campaigns. Public safety initiatives have traditionally been dull and boring, rarely capturing the imagination of the intended audience.
It immediately went viral across the social media platforms, receiving one million views over the first weekend. The idea was to present fans of the page with the thumb as a symbol of thanks for hitting to one million fan-mark.
If ever there was a way to respond to a disgruntled individual successfully via social media, then Bodyform’s message is it. 5 Ways To Connect Your Social Media Marketing And Email MarketingEmail can still play an important part in your social media marketing campaigns.
Foursquare App for Social Media MarketingThe new Foursquare App helps your business get discovered and recommended. Chris Taylor is a brand journalist and content promotion specialist based in the UK and working for social media marketing agency Red Rocket Media. Get free updates and learn how you can use Facebook, Twitter and other Social Media in your online marketing.
I've spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. Conduct your own version of evolution, start with many different ideas and learn which things did well and do more of that. Quality does not negate the need for quantity, you need to have both engaged followers, and a large number of followers. Having influential people in your audience is important, and especially in less technical industries, those members of your market who are on social media first, are the most influential.
Social media users are constantly performing, so your brand needs to be a badge of honor to help increase their reputations.
Rumors form when there's a lack of authoritative information, always get out in front of every potential crisis. As with every kind of marketing, you need to ask your audience to take the action you want them to do. Another year has passed and social media marketing has become even more important for digital marketers. In one of the most highly visible Facebook campaigns of the year, the Human Rights Campaign changed it’s iconic logo on their Facebook page to red to show support for the marriage equality discussions around Proposition 8 that were being held in the Supreme Court in March of this year.
The red logo immediately went viral as people everywhere shared the photo and changed their Facebook profile photo to the image in support of marriage equality.
The video was a part of a larger campaign in the Real Beauty Sketches microsite which featured additional video content from the women in the video as well as the actual pictures that the forensic artist drew; all content primed to share. The video was an immediate sensation, eliciting emotional responses both in support of the campaign and against it for Dove’s portrayal of beauty and the importance of physical attractiveness.
General Mills launched the Hello, Cereal Lovers campaign in October of this year during (newly created) National Cereal Lovers Week.
While not widely known for being a social savvy brand, Kmart knocked this viral video out of the park.
The video is the 4th most popular ad of the year and has been watched over 20 million times and shared over 3 million times on Facebook alone.
Kenneth Cole sweetened the pot with a hashtag sweepstakes where fans could win a $500 gift card as well as a customized prize like a street-style photoshoot or a night out in NYC with a special gallery tour. This campaign is a great example of how user-generated content can bring a website to life and have a social impact across multiple platforms.
This little know South African retailer created one of the more creative social campaigns this year when they gave visitors to their store a $10 coupon if they tweeted a selfie of themselves trying on some clothes and used the hashtag #urbanselfie.
This a great campaign that accomplishes everything the retailer wants: getting more people in the store, trying on clothes, and sharing their outfits with their social network.
The critically acclaimed show Breaking Bad not only dominated the airwaves, but Facebook as well with an outstanding Facebook app. The app was a huge success garnering over 4.1 million impressions and was used by over 800,000 people.
Heineken created one of the most innovative Instagram campaigns of the year, re-imagining how to use the Instagram platform for a fan contest. Heineken started the massive photo hunt by posting a clue and codeword on their Instagram account and fans had to search for the correct fan and comment on the correct photo with the codeword to win a pair of tickets to the US Open. In 2013, fans were able to purchase these three flavors in stores, and then vote on Facebook or on Twitter for their favorite flavor and decide the million dollar winner.
This campaign was a massive undertaking, and a little risky when you rely on the public to decide the best flavor, but Lay’s executed it flawlessly and should be commended for involving their fans so much in their product. One of the most viral moments of 2013 was when the Make-A-Wish Foundation transformed San Francisco into Gotham City so a 5 year old boy battling Leukemia could feel like a superhero for a day. Not only was a young boy’s day made, but the publicity from the event helped the foundation increase donations made the following month by 26%.
A campaign so hilariously bad its awesome, Wendy’s encouraged fans to use the hashtag #pretzellovestories when they tweeted about the their new Pretzel Bacon Cheeseburger and then turned those hashtagged tweets into love songs with the help of celebrity Nick Lachey and other singers.
This is another great example of using user-genreated content, curating it, and making it hilarious with the help of lounge singers. This entry was posted in Hashtags, Social Media Marketing by Alan Cassinelli.Alan Cassinelli is the Marketing Specialist for Postano.
Free Ebook: 20 Best Marketing & Advertising CampaignsTake inspiration from the most remarkable campaigns we've ever seen! Wea€™ve compiled our very own list of the top marketing and advertising campaigns ever, and included a few juicy details explaining what made each campaign so remarkable. But as important as the presents themselves are, there’s a lot to say about the wrapping.
At the 2013 ATA Show in Louisville, Ky., Bowhunter was on hand to watch as all the big players revealed their flagship products for the new year. As a part of our exclusive coverage of the 2013 ATA Show, we’ve put together five great marketing campaigns that made it to the trade show floor.
Like most years, BowTech went out of the way to make its presence felt at the 2013 Archery Trade Association (ATA) Show in Louisville, Ky. If you think they forgot about having a pair of tattoo artists there to engrave anyone who wanted with a free BowTech graphic, you'd be wrong. Easton welcomed Jake Kaminski, Brady Ellison and Jacob Wukie to show off their silver medals and talk archery with a pretty sizable crowd. When you bring in a full-size semi trailer that's decked out with every bow tool under the sun and fully covered in state-of-the-art graphics, you tend to catch a few eyes.
PSE was on hand to reveal their DNA and Prophecy bows, which according to them are some of the fastest and smoothest yet. Although bowhunters don't usually spend too much time hanging around fashion runways, they did this year at the 2013 ATA Show. Fresh in the mix was the SpiderWeb bibs, which integrate the Tree Spider harness system into a ScentBlocker bib.
Not only did Wildgame Innovations unleash the new Razor Series trail cameras, they also brought a custom built motorcycle that would make any bowhunter drool.
Far from the smokey rooms of Mad Men and the old-school ad campaign that told consumers what they were supposed to like, modern marketing whizzes have decided they are just much, much too lazy for that.
What it Was:An impossibly random campaign by Old Spice that featured a man whose rugged handsomeness was matched only by his rapid-fire surreality.
Why it Went ViralThere are few cultural forces more powerful than the 18-25 demographic, and history has shown that there’s nothing they like more than surreal, nonsensical humor that they can quote endlessly.
What it Was:In January 2009, Tourism Queensland hosted a somewhat unorthodox contest, the winner of which would be put up in a posh hotel, their only responsibility being to tour the islands of the Great Barrier Reef and blog about it for six months. Why it Went ViralThe average “Come Visit Sunny [insert cash-strapped location]” campaign runs into the millions of dollars. What it Was:On the 9th anniversary of their maiden voyage, Virgin Blue gave away 1000 plane tickets for $9 each through their Twitter.
Why it Went ViralA lot of companies have free ticket giveaways, and we’re all familiar with the “fill out a survey, get $2 off your next order” receipts that precisely no one ever participates in.
What it Was:Back in the days when YouTube was something of a nascent novelty and streaming video was considered new, an obscure Blender company started a campaign now famously known as Will it Blend?.
What it Was:An average web page of moderate popularity will receive a few thousand hits, and they’ll take home a tiny slice of ad revenue. Why it Went ViralPut simply, The Blair Witch campaign was a new and exciting way to market.
What it Was:As big name companies started to realize they could trick their customers into doing all the advertising at a fraction of the cost with viral marketing, they began recruiting all sorts of independent artists to create videos.
Why it Went ViralThe sheer scale and cleverness of this idea means that it would spread across the Internet with or without any outside help.
What it Was:To advertise their newest line of shoes, Nike hired NBA star Kobe Bryant to jump over a bunch of crazy things. Why it Went ViralKobe Bryant has a vertical jump somewhere in the neighborhood of 38 inches.
What it Was:Just about every movie with a solid fan base on the internet that is released nowadays comes pre-packaged with a lame viral marketing campaign. Why it Went ViralBack in the day when a studio had a product they really wanted to permeate every corner of the market, they did an old-fashioned advertising blitz. Why it Went ViralThere’s an important lesson for viral marketers in the Cloverfield campaign, and that is celebrity still matters. What it Was:In early 2007, a video surfaced of some hopelessly northern-hemisphere bound surfers using dynamite to create the waves they so longed for. Why it Went ViralNo matter where you are, what you do, or how upstanding you may be, sometimes you just want to blow something up. What it Was:Often referenced as one of the first viral campaigns that actively involved millions of Internet users, the Subservient Chicken was a promotion for Burger King’s Chicken TenderCrisp sandwich.
What it Was:Back when artists were stubbornly refusing to admit that CDs were dead, studios were suing customers left and right, and seemingly no one was committed to creating music people actually wanted (instead of being told they wanted), Ok Go put together a few treadmills and created an Internet sensation.


Why it Went ViralIn 2006, everyone was sick of hearing about millionaires arguing with millionaires who then sued dirt-poor college students for millions of dollars over a couple of downloaded songs. What it Was:Though Google is well-known for being perhaps the largest company in the world with perhaps the smallest advertising budget, they consistently engage in a strategy that generates a massive amount of word-of-mouth advertising.
Why it Went ViralIf viral marketing has taught advertisers anything, it’s that the biggest celebrity in the world means next to nothing compared with your close friends and family. What it Was:When the presidential election rolled around in 2008, a lot had changed since 2004. Why it Went ViralThere’s nothing Americans love more than loudly voicing their opinions while doing little to nothing about them.
Social media strategies have become a critical element of any comprehensive marketing and media campaign. With so many social media avenues, brands and marketing people are showing keen interest in developing strong campaigns by investing heavy budgets.
Despite the options available, Facebook remains the strongest among them and always is a strategic part of any social media strategy. Over the years, Facebook has evolved so much that it has allowed brands to create history by working on some of the most inspiring campaigns they could ever imagine.
Believe it or not, campaigns on Facebook have had a far better reach, sentimental value and contribution to the company’s revenue than any other TV campaign. However, not all campaigns go on to become a resounding success when it comes to social media marketing.
This blog is going to help you take inspiration from the best Facebook marketing campaigns over the years. Nat Geo started a great campaign, where users were given an opportunity to appear on the cover of the National Geographic magazine. The social media users on Facebook were asked to take a picture of themselves with a certain caption and paste it on their page. Coachella is known to be one of the most highly anticipated musical events of the year, filled with hipped fashion and celebrities.
Urban Decay, a growing brand of cosmetics, invited users to create a collage of their personal favorite fashion moments from Coachella and submit them to their pages. If you really want to see one of the highest visible awareness campaigns of the year, then the Human Rights campaign for marriage equality is a must follow.
The original photo had a reach of over 9 million people on Facebook and was shared by over 70,000 people across the globe. The idea was to shoot a video where an artist will draw a picture of a woman describing herself without seeing and then a stranger describing the same woman by looking at the sketch. The campaign was surrounded by the idea of promoting cereal sales by letting people know ways of having cereal outside the bowl.
To celebrate its campaign, Kenneth Cole created a Facebook hashtag called #30yrsbold, which asked users to post pictures and videos in relevance to the hashtag. Everyone loved the show Breaking Bad and since its conclusion, fans were missing something. For the first time in 75 years, Lays asked its fans to create a flavor of Lays they would like as the next variant in the product. The initial campaign results showed that videos were viewed by more than 440 million people across the globe with tons of user generated content. Procter and Gamble, who has always been one of the favorite brands for girls started a hashtag on Facebook, called “Like a girl”. The Department store called Kohl’s, started a campaign in relation to societal awareness and corporate responsibility by giving away funds to the best and most deserving school through votes on their Facebook page.
Ford company designed a whole new campaign in relation to their new upcoming model in 2011. The popular fast food chain Jack in the Box made a mascot on social media who would virtually add every cent to a jar for the number of fans they got on their page. If you really want to learn how to make an engaging game for users to stay glued to all the time, then Farmville is one of the biggest examples. Want to enjoy the real life situations of poker with a lot at stake, then play the Texas Holdem Poker game on Facebook. Content released over social media can have immediate effects – with themes trending in Twitter in mere minutes.
However, Melbourne Transit Authority (MTA) changed all that in 2012 with its cute animation, designed to raise awareness of safety when using the transport network. To date, it’s received over 65 million YouTube visits, while the song was released via several platforms, to make sure it spread. The chocolate firm ran a teaser campaign before the event, then streamed a real-time video of the project, which was seen by 350,000.
If you haven’t seen it yet – make sure you check out the Dumb Ways to Die accompaniment App!
I actually was one of the first to reach out to the guy to find out it was a tongue in cheek gesture.
Innovative campaigns not only provide you with great awareness about your product but also gives you a lot of additional fans and good amount of engagement.
Note: You have to log into SlideShare, which you can do with Facebook, and vote in the gray banner under the slides). You are using an outdated browser, we recommend you upgrade your browser for a better and safer experience. In 2013, we saw many brands create innovative social media campaigns via multiple platforms and establish new best practices. The original photo was seen by over 9 million people and shared over 70,000 times, and the overall reach of the red logo was seen by millions more. All the media attention around the campaign spawned several parodies and added more fuel to the popularity of the video.
The exhibit featured cereal artwork and visuals highlighting retro boxes and classic cereal collectibles, fashion inspired by famous pop art designs and interactive exhibits. This clever tongue-in-cheek ad campaign is a bit of departure from the 50 year old retailer’s image, and that is exactly what they were trying to accomplish. While some might say that it was risky making such a juvenile-humor video, it clearly payed off and helped make Kmart relevant again. They aggregated social content from Twitter, Instagram, and Vine and used it drive engagement and encourage fans to participate and share their own brand experiences.
The app transformed a person’s name with element icons like the iconic logo, and allowed people to set it as their Facebook profile photo.
The success of this app and previous personalized apps like Elf Yourself and Mad Men Yourself prove that this kind of engagement works really well on Facebook and is a strategy that other TV shows can follow. With a $1 million prize for the winning flavor, Lay’s went all out in incentivizing fans to participate in the contest.
What was initially going to be a small production turned into a nationwide feel-good story as #SFbatkid went viral and people everywhere learned of the story and work that volunteers were doing to make one kid’s dream come true. On Instagram there were 16,000 photos tagged with #SFBatKid and the total impressions on Instagram were 23.6 million.
These types of campaigns encourage people to use official hashtags even more, spreading the reach of brand content.
The expectations of social brands everywhere have been magnified tenfold to react and capitalize on real-time events.
A graduate of Oregon State University, Alan is an avid fan of sports, technology, and good beer. You'll learn strategies you can use as inspiration for your next marketing initiative.
And there was a lot to see, as companies like BowTech pulled out all the stops for their new Experience bow. With the Locash Cowboys on hand for a 30-minute rockin' concert, a custom built Harley Davidson to escort the new Experience bow into the limelight and a big screen countdown clock center stage, the real question is, what didn't BowTech do? It probably didn't hurt that Easton also had a stable of great new arrows to show off, including the HEXX and da'Torch, which are as visually pleasing as accurate. Great bows, great people, a great big semi trailer and a great marketing campaign for 2013. That's because ScentBlocker brought a cast of models and a full-size runway to show off their new line of clothing for 2013.
A viral campaign is a marketing blitz that essentially creates a pitch which is cool and interesting enough that consumers will spread it on its own. Spawning catchphrases like silverfish he caught with his hands, the Old Spice Guy inspired reams of jokes, impressions, and even contemplations about how he was good for race relations in America. This is the demographic that spreads things on the Internet first and foremost, and are often the chief drivers of what is considered “cool”. Tourism Queensland simply fired two or three marketing experts, put their salary up for grabs, and generated more attention than any star-studded California tourism ad. As dangerous as free money giveaways can be, this one went off without a hitch and vastly raised the profile of the adolescent Virgin Blue. The difference is that, as a social media outlet, Virgin Blue exists in the same universe as you and your closest friends. The videos showed off the power of these durable blenders as they pulverized all sorts of expensive electronics. Alex Tew thought that this plan was for suckers, so he decided to turn his entire homepage into a space for advertisements.
That is why dancing Jesuses and animated .gifs dominated the Internet before we all got sick of them. This unassuming movie used a dirt cheap guerrilla campaign that told the story of some vanished Maryland teens and their “recovered” footage of supernatural events. They could have been selling “Mysterious Dog Food” and it still would have incited customers. That means that from a standing position, he can jump a little over three feet into the air. Usually it’s some code hidden on a site that reveals some middling detail about the movie and everyone yawns. Abrams was working on what was rumored to be the most imaginative re-telling of the giant monster story since Godzilla.
Any other viral blitz for a big monster retool would have needed a heaping helping more of cleverness and originality if J.J.


The video was produced by apparel maker Quicksilver, and thanks to a subsequent showing on Mythbusters, the video cemented the company’s place in the public’s mind.
This is probably the most illegal thing you’ve thought about today (the FBI is now tracking you, you’re welcome). It began as a television ad with the tagline “Chicken the way you want it”, but quickly migrated online, and allowed users to type commands which an actor in a chicken suit would then follow live.
Add to that the fact that it allowed millions of users to not just absorb, but actively interact with an ad campaign, ensured that customers would come if for nothing more than sheer sadistic pleasure. Ok Go was not only a complex, interesting video set to a catchy, original song, but it also showed musicians and consumers a new future of music. When unveiling their now-pervasive e-mail service, admission was granted solely on the basis of a very select set of invites. Not only did the exclusive Gmail invite create the feeling of an elite club, but it harnessed the tightest aspect of the social network to serve as salespeople. Facebook had replaced even porn as the most popular site on the Internet, and advertisers had spent four years refining the methods to tap in to this incredibly powerful organizing tool.
This campaign allowed supporters to both state their opinions and actively participate with minimum effort.
I am the queen of long winded copy, because it allows me to let loose my thoughts, opinions and knowledge.
This is why the presence of a strong campaign on Facebook is so important whenever you are working on a social media strategy. There have been campaigns which are an utter failure and completely disappointing both in terms of value and return on investment.
To try and stand out, Qdoba used their exclusive graphic content to update the results in real time and this created a huge appreciation amongst users.
This would make them eligible for a draw and as a result, a chance to travel with a featured photograph.
For people, who are interested in bridal fashion, this account is a must follow as they post some of the most engaging fashion boards on their pages. It created an amazing campaign related to natural beauty and woman confidence with really strong female sentiments. The campaign was engaging as there was highly insightful content; like recipes and recommendations which completely bamboozled the users. So the Breaking Bad people created a virtual lab where users could make content similar to the font designs and theme of Breaking Bad as well as share the same on their profiles. They compiled over a 100 different Instagram photos and posted it on their pages, these photos were of all the best tennis stars in history as well as present.
They also went insane by posting $1 million prize money for a winning flavor, which has the potential to become the next Lays variant. Make A Wish foundation arranged a scenario where the entire place was made like Gotham City and the kid was suited up as Batman. They slowly unveiled all the details of the launch and the car through an engaging day to day list of activities on Facebook. A game made on this basic model made the users go crazy with its imagination and innovative techniques.
It started with a basic idea of poker and is now an entire brand with millions of users playing every day. Jamie likes to observe different social media trends and post it as research blogs on the site Dissertation House UK.
During the two weeks of the campaign, 22,000 took the quiz, while 10,000 people shared it, resulting in a Facebook reach of around 11 million. Custom built motorcycles, a country music concert and free tattoos were just part of the ensemble for their new product launch.
But just to show that he was one step above The Most Interesting Man in the World, Old Spice Guy took to Twitter, spreading his fame by answering questions posed by regular folks and Twitterverse god Ashton Kutcher.
It succeeded because even a lottery of $150,000 doesn’t tap into the fact that most people will hear about this job, stare lustily at the fluorescent lights above their cubicle, and promptly apply. If a guy handed you a coupon on the street, he might as well say “trashcan’s on the corner to your left”.
Alex’s idea was not only novel, but he somehow turned the most bald-faced money-making scheme into an interesting story. The story spread like wildfire on the developing internet of the time, filtering its way into the mainstream in the most subtle way possible. People were enticed by the ambiguous veracity of the whole ordeal, and it didn’t hurt that the movie itself was fresh, innovative, and scary as hell. This video of intricate masterpieces created using LEDs attached to carefully herded sheep garnered a jaw-dropping 12 million views.
By comparison, the Old Spice Guy ad, which debuted at the Super Bowl, only managed about 60% more views than this video of some guys and their sheep.
The videos popped up all over the Internet, to collective calls of “Nuh uh” and “no way” and “it’s totally a ‘shop I can tell by the pixels”. While that sounds very ho hum as a set of numbers, very few people realize that this makes Kobe Bryant (and most NBA players) absolute physical gods that put most mortals to shame.
The Dark Knight, true to form, decided to take viral marketing to the next level with what was perhaps the most complex, intricate, and realistic campaign in history.
The idea was to put the product at the top of the consumers’ mind so that when they decided they needed, say, a casserole dish, they thought of the company in the ads. Dynamite surfing plays off the edginess of both surfing and weapons-grade explosives combined with a clever, ultimately harmless, fusion of the two to create an advertising message that resonates with just about anyone.
The campaign was wildly successful, and the subservient chicken website remains online to this day.
One where a band or artist’s brand was just as important as how many records they sold, and that brand could only be stoked by making incredibly clever music and videos to hand out for free.
Like some sort of drug-dealing ring, you could only join if you were invited by a current member.
The fact that it far outstripped its competitors in features and functionality didn’t hurt either. Like so many Internet superstars, Obama’s campaign realized that, in the modern world, being successful in politics is more about brand management than anything else. Combined with the interactivity and the close social connections that social media brings along with it, they were given a perfect storm of a platform for a political campaign. This is why it is important to follow certain effective practices when it comes to Facebook Marketing. The same art is then judged by online users and the most liked artwork goes directly on the new models of the helmet.
The whole episode was shot and made as a small movie, which went completely viral on Facebook. They now make money through the same game by allowing for premium subscriptions with added benefits. The company is now going on the stock exchange and that is the kind of growth they have seen. Billed as “The Best Job in the World”, the campaign generated massive amounts of attention and thousands of applicants. But if your friend mentions him, then he shows up in your living room with a $200 discount, you will remember his company’s name, and so will all the people you mention it to who never even ended up with tickets that are cheaper than the cab ride to the airport. Today we watch whole movies online without batting an eye, but back then cats doing silly things were king.
Combined with a super low barrier to entry for advertisers looking to capitalize on fame, it’s one of those ideas that sounds ridiculous, but when it works everyone swears they thought of it first. With it’s original budget in the thousands of dollars and the marketing campaign that cost virtually nothing, The Blair Witch ended up as one of the most profitable movies of all time. While he looks average height next to a bunch of other basketball players on the court, in real life he towers over just about everybody and has been known to accidentally crush a man’s skull just by gently palming it. To describe all aspects of this campaign would take a few days; needless to say it included a whole bevy of websites, guerrilla campaigns that plastered cities, and real live recruitment into the Joker’s “army” via cellphones hidden in cakes.
The Dark Knight decided to do the same thing, but at a fraction of the cost with viral marketing. Abrams, there was inevitably a massive viral marketing campaign surrounding the whole affair. Sure the mystery, the dire warnings, and the air-tight secrecy whipped fans in to a fervor, but they would have never showed up if they hadn’t been looking for Abrams’ trademark guerrilla campaign as soon as the movie was announced.
This could have easily been a commercial, but distributing it virally enshrines its subversive status. Today, despite arriving on the scene a good decade after the current big players, Gmail is the third-largest e-mail client. The campaign of Barack Obama took advantage of this like few before him, creating Facebook pages in the early stages of the campaign, as well as reaching out to all corners of social media to recruit and energize followers. Though it may seem rather immaterial compared to nuts and bolts get out the vote canvassing, remember that modern presidential elections have often been decided but just a few million votes–which is absolute peanuts as far as gathering fans on the Internet goes. The whole phenomenon is either heartening in the sense that advertising has been forced to a new level of originality, or incredibly depressing as consumerism has finally cemented itself as having all the qualities of a virulent social disease. It wasn’t just an ad about how awesome this place you will never have the money to visit is… it was about how much your job sucks. Will it Blend fell perfectly into this voyeuristic niche, not to mention the fact that they blended the latest, greatest, and most expensive gadgets around. In late 2007 and early 2008 it was impossible to read a single sci-fi or tech blog without hear about the latest, totally mind-blowing update to the Dark Knight campaign.
Fake company websites, phantom product promotions, and speculation about what Japanese deep-sea drilling had to do with New York created the most popular viral marketing campaign for a movie until the Dark Knight appeared shortly thereafter. Through this, a blender company ended up getting more exposure than almost any other product at the time.
Not that one of the biggest movie events of the summer needed any help, but it did end up grossing over half a billion — at the time ranking it as the second highest grossing movie of all time behind Titanic.



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