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Email messages came out on top as the most popular form of mobile brand messaging in a recent independent industry survey carried out by Forrester Consulting – although the  frequency of messages remains key to their success.
Commissioned by StrongMail, provider of email marketing and cross-channel marketing solutions, “Consumer Perceptions of Mobile Marketing” was carried out in in June 2012, quizzing 322 consumers from the general population on a range of mobile marketing methods to find out how brands can reach out to their audience most effectively on mobile devices. For the purposes of the research, mobile marketing was defined as email messages, SMS and in-app messaging accessed via a mobile device.  The results provide some concrete answers to questions about what consumers are willing to accept – and the best path towards purchasing. Email messages proved to be the big winner among consumers, with survey respondents clearly picking email as their preferred form of mobile brand messaging – although most respondents said they were willing to open messages from a brand once a week, and targeting is also key – with smartphone users being the most likely to open email and then to make a purchase following receipt of an email promotion. On the flip side, smart phone owners experience the greatest number of technical challenges when trying to interact with their brand via their device, with top issues being bad links (28%), non-mobile optimised email templates (28%) and network connectivity (23%). The Leadership Team at ATS Mobile is made up of some of the top mobile marketing strategists in the industry.
ATS is a mobile marketing agency that will share our knowledge of media and mobile to design a mobile strategy and execution that is in synch with your overall marketing plan. Bob Bentz is the President of ATS Mobile and Advanced Telecom Services with key responsibilities in product development, sales and media relations.
He guided the company from a start-up with no outside funding to a company with $61.3 million in annual sales through offices in the USA, Canada, United Kingdom, Taiwan, and Czech Republic. Bentz is an avid sports fan and season ticket holder to the Phillies, Eagles, and West Virginia Mountaineers.
Brad Bierman has worked in sales and marketing at ATS Mobile in three different phases of the company’s transformation from interactive voice response services to a mobile marketing agency. Before joining ATS, Brad was the sports director for eight years at WSYR Radio in Syracuse, handling various on-air duties of the state-wide Syracuse University football and basketball network. Before coming to ATS, Frank spent 15 years with AT&T Bell Laboratories as a systems engineer, software developer, and technology and business manager. Frank holds a Masters Degree in Electrical and Computer Engineering from the University of Michigan, and dual bachelor’s degrees in Electrical Engineering and Business Administration from Rutgers University. Prior to joining ATS, Margie worked for 14 years as the customer service manager at Varallo Reporting, Inc.
Before joining ATS, Scott worked as VP of New Business Development for CFA Promotions, a leading digital promotions agency headquartered in Framingham, Massachusetts.
Bronenberg brings a great mix of both traditional and non-traditional media strategy to ATS Mobile and its clients. Prior to his time in media sales he developed “out of the box” promotions as Director of Fan Fun for Action Sports America. Scott studied Sports Management at West Virginia University and graduated with a degree in Sports Marketing from Temple University.

Most recently, Barb was Vice President of Client Strategy for Revenue Inbound, an Inbound Marketing and Social Media Agency based in West Des Moines, Iowa, where she worked on marketing, social media and content strategy for clients in a variety of industries including: health & fitness clubs, nutritional products, multi-unit franchises, business coaching, resort properties and some notable authors & speakers such as Jeffrey Gitomer and Harvey Mackay. Steve Gonzalez has worked with prominent national brands in developing customized marketing programs that extend beyond traditional media. He is a graduate of Fordham University where he majored in Marketing and Communications and was a member of the baseball team. In addition to a BA in Liberal Arts from Wells College, Stephanie possesses certifications in Marketing, Paralegal, Grant Writing, EEO Complaint Handling, and EEO Studies, and is a graduate of the Verizon Leadership Excellence Program. When it comes to SMS and in-app messages, interest in receiving these decreases with 60% and 63% respectively never wanting to receive these. We are consultants, technologists, developers, and marketers that will help you increase sales with mobile marketing and IVR. The Pennsylvania native is a frequent speaker at industry trade shows and has authored a book and numerous articles that have appeared in national publications such as Money magazine, Inc., and USA Today. He received a BS in journalism from West Virginia University and an MBA in marketing from Marshall University. He is also a baseball coach and has seen five players that he coached go on to play professionally.
Brad originally joined ATS in 1990 after serving as an Information Provider on the Syracuse University sports information 900 line, and more recently has several years experience working with ATS clients to initiate and evolve their mobile initiatives.
Frank joined ATS in 1995 and oversees all technical activities in support of ATS automated telephony, web and mobile services. Frank also held several positions including Director of Network Operations for Met-Net Communications and Manager of Application Development for the Project Management Institute.
He is also an accomplished drummer and percussionist and often unwinds on the weekends playing gigs with several area bands.
She oversees the billing department at the company and her department provides customer support. She is an avid reader, does pilates, and can be found at a local happy hour on most Friday nights.
Scott has worked with national and regional brands, creating and executing turn-key programs for clients such as Party City, Modell’s Sporting Goods, Fastenal, and Jolly Time Popcorn. At ASA, he specialized in “HOT market” retail promotion execution, with high profile clients including the Dallas Mavericks, MLB, FOOT LOCKER, NFL, NBA, ATLANTIC 10 Conference, and the University of Oregon. His career that began with a $1.00 website (sold on eBay), grew his talents to eventually service numerous high-profile clients including NBA Athletes, Reality Television Stars and even a few Playboy Playmates!
In addition to his work at ATS, he also operates a t-shirt design company and owns multiple popular sports blog including the renowned Soccer Desk and Philly Sports Live.
His career has taken him through all facets of filmmaking, from studio development, through production and post. Barb has created and managed campaigns for over 200 large and small local & regional businesses as well as national and international companies. When she’s not immersed in mobile and social media strategies, she is enjoying a cup of luxury coffee or looking for unusual and kitschy treasures. Some of those brands that have benefited from Steve’s expertise are Southwest Airlines, the National Basketball Association (NBA), the United States Army, and Hyundai America. He has over 18 years of experience working in Philly, including stints as General Sales Manager with Clear Channel Communications and Radio One.

His one passion in addition to working diligently with clients to create viable mobile and digital strategies is baseball. Stephanie is also bilingual in Spanish, and supports writers of Spanish-language documents as well as non-native English speakers by proofreading for proper grammar and punctuation. She is a member of the Perkiomen Valley Chamber of Commerce and the Collegeville Business Networking Group. Nearly a third of smart phone users (32%) have made a purchase after receiving a promotional email, while purchases following SMS or in-app messages decreases to 9% and 6% respectively.
Margie has seen her role grow from billing manager to heading up the client services department. He also was National Sales Manager at La Mega 1310 -- the #1 Hispanic radio station in Philadelphia. Currently serving as Creative Director for boutique Philadelphia ad agency Purplegator, his work includes visual design and digital-mobile execution for clients including MetLife, Aldi and Volkswagen. Stephanie attributes her unique skillset to a nearly 20-year career at Verizon Communications during which she held a variety of positions, many of which required specialized expertise that she developed and communicated in written format for clients both internal and external. When not researching, writing, or editing, Stephanie enjoys walking, biking, reading, and her newest hobby, crochet.
What kind of plumbing do you need to build into your app to ensure communication, upselling and viral growth?
He volunteers with the Almost Home Dog Rescue of Doylestown, Pennsylvania and the Darlington, South Carolina Humane Society. She was instrumental in the company’s recent move to providing mobile advertising services to its mobile clients. This included: training documents, methods and procedures, position papers, RFPs, and compliance and contract materials.
In addition to his work as a cinematographer, Michael is also an accomplished still photographer and photojournalist, having captured images on four continents. He has photographed on assignment for charities including the Special Olympics and the National Multiple Sclerosis Society, and his work has been featured by CNN, Reuters, Zagat, Conde Nast, the Philadelphia Inquirer and the Toronto Sun. Smart phones are rapidly becoming the device of choice for all Americans, young and old, and apps are growing more and more popular every day as a result.Another benefit of mobile app development is that you can compete with large companies on a nearly-level playing field. You can build mobile apps featuring a virtual kitchen with a set of ingredients and spices and solicit recipes.
Then you can offer a prize and publish the recipe and even feature it in your restaurant for a certain period of time.
People like feeling engaged and important and offering to feature their contribution could generate a lot of buzz.You could then put up signage in your restaurant, on your website, blog, twitter and Facebook pages with links to the app. The next stage is to send out press releases advertising the promotion and letting people know the promotion is available on iPhone apps. For restaurants, free publicity is the best kind of publicity and letting the news media know you’re profiling a contest winner could excite some news activity for you. Android apps for restaurants are also popular, so consider developing your app on both platforms to get the most visibility for your promotion.For any promotional idea you can conceive, it is possible to create mobile apps to fulfill your vision and bring it to your customers.

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