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It may be obvious that Corn Flakes and Frosted Flakes are both made by Kellogg's, but did you know that Hot Pockets and L'Oreal share a parent company in Nestle? A ginormous number of brands are controlled by just 10 multinationals, according to this amazing infographic from French blog Convergence Alimentaire. CORRECTION: A previous version of this post misidentified General Mills as the parent company of Corn Flakes and Frosted Flakes.
Warner Communications created a joint venture with American Express (Warner-Amex Satellite Entertainment Company), which owned Nickelodeon, VH1, MTV and The Movie Channel, all of which now make up the foundation of Viacom. 6Turner owns this station, but it is operated by Meredith Corporation under a local marketing agreement.
7HBO Latin America Group has distribution to networks owned by a joint venture of A&E Networks and Ole Communications. Your company name is the first (and most often!) impression you will make with your audience. At Fuze Branding, we take a strategic approach to every company name development project, because we know that every business is different.
On Thursday, Donald Trump's tweet about tacos was only the second-most-alarming message he sent to potential voters. In the war on distraction, a new long-term study of disrupted attention, multitasking, and aging shows dramatic results in improving working memory for older participants through use of an online game. To Kristin Neff, a psychology professor at the University of Texas, that’s not surprising.
There have been as many explanations given for this phenomenon as there are pundits on the Internet. A professor of cognitive science argues that the world is nothing like the one we experience through our senses. Every week for the sixth season of Game of Thrones, Christopher Orr, Spencer Kornhaber, and Lenika Cruz will be discussing new episodes of the HBO drama. Today there are countless corporations, products, brands, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. A good logo is instantly recognized; it should be inimitable, and exclusive to be remembered by people. Logos are an example of intangible assets because they hold value, but not in a physical form. The three ellipses seen in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology. Not only does a logo set apart a business from others, it appears on its stationary, website, advertisements, business cards of its executives, packaging, hoardings, name board – it becomes an inevitable part of the corporate communication.  The company’s logo design influences the design of its entire existence and business process.
Historically, pictures were used to convey messages to individuals who were unable to read. A powerful logo is one of the most valuable assets a company can utilize to broaden its base and maximize its recognition.
The Apple logo represents the forbidden fruit from the “Tree of Knowledge” in the Biblical creation story of Adam and Eve.
The importance logo cannot be underestimated in the branding strategy.  Therefore choosing the right logo is very important for the company. About Latest Posts Vidya HattangadiA Professor with 14 years of teaching and 20 years industry experience. At present I am working as a Director for a Center of Excellence with an 80 years old Educational institution in Mumbai.

I am a results-driven researcher, qualified with a PhD in Marketing Management from Pune University, a Post Doctoral Degree D.Litt from Mumbai University. I am appointed as a Senate Member in Swami Ramanand Teertha Marathwada University, Nanded as the Maharashtra Governor’s nominee. Today we need greater industry-academia collaboration in research in institutes of higher education. Now we can see just how many products are owned by Kraft, Coca-Cola, General Mills, Kellogg's, Mars, Unilever, Johnson & Johnson, P&G and Nestle. Ninety percent of the media is now controlled by just six companies, down from 50 in 1983, according to a Frugal Dad infographic from last year. All day, every day, potential customers will be making snap judgements based on the name you choose for your business. In the event of a recession, Trump would treat the full faith and credit of the United States to a capricious hair cut.
So, even though competing claims on our attention, including from all those devices that bleep and burp and screech, often swamp our ability to focus, evidence from a major study to be published tomorrow indicates that training on a video game improved not only the ability to stay on task but also shored up short-term memory in aging adults. But way off in the ivory tower of the University of Chicago, the philosopher Martha Nussbaum has developed a different framework for thinking about the rise of Trump: by examining anger as both a motivation and source of moral conflict. It is a religious group with carefully considered beliefs, among them that it is a key agent of the coming apocalypse. The simplicity of these questions can be deceiving, and few Western leaders seem to know the answers.
Because no screeners are being made available to critics in advance this year, we'll be posting our thoughts in installments. After successfully becoming the first registered trademark in England, Bass Ale was filed as trademark no.1. Usually people recall a name, a design, a shape if they see it twice, whereas their eyes could pass right over written matter.
They have become an essential part of a company’s identity, and are used heavily in the marketing of products and services.
It represents the philosophy of the company therefore designing a ‘brandable’ logo is a must.
Every big brand name you can think of, whether it’s Apple, FedEx, Pepsi, or KFC to name a few, has had a major logo redesign at some point during its history.
The process takes a lot of time, vision, capacity, strategy and most importantly lot of money. I strongly believe that the principal goal of research is to discover new knowledge, while that of teaching is to impart well-established knowledge and provide training in problem-solving. I have authored above 100 articles and research which are published in news papers, business magazines and research journals. I am confident that I will be able to facilitate the organizations with my research skills to create, integrate, and apply advancements in tricky areas. Likewise, 37 banks merged to become JPMorgan Chase, Bank of America, Wells Fargo and CitiGroup in a little over two decades, as seen in this 2010 graphic from Mother Jones. In December, The New York Times published confidential comments by Major General Michael K. It seemed practical for Bass Ale to use a shape as basic as a lozenge triangle; the triangle symbolizes rising energy, prosperity and the wealth of life.
An effective logo may consist of both an ideogram and the company name (logotype) to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements.

A well-recognized logo can increase a company’s goodwill, and is trademarked for intellectual property protection. Perhaps it has grown very big and needs fighting out competition or it plans to diversify business, whatever the reason, designing a evocative logo is the starting point of the exercise. In the 60?s, McDonald’s wanted to change the logo but their design consultant and psychologist Louis Cheskin insisted that they continue with the golden arches made in “M” Louis told them that the customers will unconsciously recognize the logo as “symbolism of a pair of nourishing breasts.” Whether this is true or not, their logo is one of the most recognizable in the world.
In fact, BMW had a role in World War II as a creator of aircraft engines for the German military. There was nothing strange or anything futile about the old logo.  People had accepted the logo and it went well with them for doing business with ANZ.
They have become progressively crucial in the corporate world as companies make strenuous efforts to distinguish themselves from one another in the worldwide arena.
While I am a Professor of Marketing and General Management, I have also worked as Director of few Management Institutes in Mumbai.
It also meets the logistical checkpoints of being available for social media handles, a URL, and potential for trademarking. The answer: 47 percent of respondents said that either they would cover the expense by borrowing or selling something, or they would not be able to come up with the $400 at all. Nagata, the Special Operations commander for the United States in the Middle East, admitting that he had hardly begun figuring out the Islamic State’s appeal. The use of red color, on the other hand, also signifies energy, as well as passion, vitality and enthusiasm for life.
Logos existed in the world for hundreds and thousands of years to facilitate identification. I am a research guide in Mumbai University, SNDT University and YCMOU (Yashwantrao Chawan Maharashtra Open University, Nasik) 6 students have got their PhD degree under my guidance so far, and 11 students are registered for their PhD with me.
Building a solid, well-designed logo is pivotal to the success of a business, its life and its marketing and sales activity. Romans used to stamp their bricks with the manufacturer’s emblem, place of origin, as well as their intended destination.
In early October 2008, Pepsi launched an entirely new logo, but it did not come into effect until early 2009, when the last logo ended. As time progressed the logos became more refined and stylized, offering them a touch of sophistication and distinctiveness.
The Pepsi Globe is now two dimensional again and the swirl design has been changed to look like a smile, of which changes size according to the type of Pepsi.
Today’s world is surrounded with an abundance of diverse icons and monograms, as well as countless forms and styles of logos and trademarks that consist of numerous shapes, symbols and color combinations. It is not implicit why ANZ needed to spent $15 million to change its good logo to a bad one. Thus, in my own way I could collaborate between industry and academia.I am curious, responsible, knowledgeable person with a scholarly approach.

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