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Fredonia is committed to doing our part to provide each student a clear path to graduation. Undergraduate Major in MarketingA Marketing major can earn either a Bachelor of Business Administration (BBA) or a Bachelor of Science in Business Administration (BSBA). For more information on the admission process please visit the admissions website for the University of Miami.
The Marketing major provides students with an understanding of the basic concepts of marketing with an emphasis on emerging techniques and technologies. The overall grade point average (GPA) in all Marketing courses taken should be 2.5 or higher. Since the Great Recession of 2007–2009, many American consumers have reduced their spending, changed their shopping habits and increased their expectations.
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Business professionals who want to boost their skills and gain a competitive edge may want to start by enrolling in a certification course. Getting a college education has become an increasingly important in order to propel a career forward, decrease the chances for unemployment and increase earning potential. If Zander Thornburg wanted to coast through her final semester of college, no one could have blamed her. The senior business student from Papillion, Nebraska, already has a full resume and full-time marketing position waiting for her come June. Dale Eesley, director of UNO’s Center for Innovation, Entrepreneurship and Franchising (CIEF), hired Thornburg in December. A marketing major, Thornburg started her college career at Nebraska Wesleyan, planning to study musical theatre. She decided to take a break and took a job at Pier 1, where she gained valuable management experience.


With graduation less than one month away, Thornburg can look back on her time at UNO without regrets, knowing she took advantage of every opportunity. As manager, she dabbles in everything from communicating with vendors and ordering inventory to scheduling shifts and coordinating digital signage and promotions. And when she could have coasted through her senior year, she chose instead to help build a business from the ground up. All marketing courses in which a student taking a Marketing major enrolls will count towards the major. Additionally, the marketing major is flexible, allowing students to concentrate on specific areas of professional pursuit such as sales management, advertising, retailing, or marketing research.



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