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2 Introduction Strategy: Increasingly important to a firm’s success and concerned with making choices among two or more alternatives. 15 Types of Business-Level Strategies Focus strategy examples Particular buyer groups Youths vs. Competing For Advantage Part III – Creating Competitive Advantage Chapter 5 – Business-Level Strategy. Business-Level Strategy (Defined) An integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting. PowerPoint Presentation by Charlie Cook The University of West Alabama Strategic Management Competitiveness and Globalization: Concepts and Cases Michael. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Business Level Strategies? Business-level strategies are intended to create differences between the firm’s position relative to those of its rivals.? To position itself, the firm must decide whether it intends to perform activities differently or to perform different activities as compared to its rivals.
A viable business level strategy should address how customer relationships are created in the face of competition.
A business level strategy is a carefully designed methodology that aids companies in implementing and carrying through with actions designed to meet the financial and other goals set by that business.


A basic business level strategy will always include a clear understanding of the consumer market or markets that the business wishes to serve. At the same time, a viable business level strategy will also address how those customer relationships are created in the face of competition from similar business operations. One element of a successful business level strategy that is sometimes overlooked is the nurturing of employee relationships and the cultivation of employee loyalty. Corporate Tinkertoys: Diversification and Integration around the airline industry American Airlines United Airlines National Rent-a-Car Boeing . Airline Industry Example: Diversification and Integration American Airlines United Airlines National Rent-a-Car Boeing .
4- 2 The Strategic Management Process Chapter 10 Corporate Governance Chapter 11 Organizational Structure and. 4-2 Knowledge Objectives Studying this chapter should provide you with the strategic management knowledge needed.
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But maybe, Tide is not really Tide everywhere – there are changes made to the formula but the brand is the same.
Microsoft is in high-technology, Prentice-Hall is in publishing (they publish our textbook). If that’s what you see, they are in the same industry and so this is horizontal integration like United Airlines acquiring American. But if combined with Salvo, the company is adjusting its strategy to conform to local preferences, and that means the overall corporate strategy looks multidomestic. From that perspective, this is related diversification where the synergy is likely using Dell’s marketing prowess to leverage Apple’s operating system technology. This actually happened and represents “strategic” exit (Intel was financially strong) rather than exit under duress. So they are in the same industry (operating systems) which means horizontal integration, and in related industries (PCs, PC applications) which means related diversification.



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