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Twitter is one of the most versatile marketing tools in social media, so it is no surprise that some of the most effective real estate marketing tips involve the tool that limits messages to no more than 140 characters.
Do a search for real estate keywords to find key influencers, potential buyers and potential sellers in your area on Twitter. Tweet specifically about your area, not only the homes for sale, but also features of the neighborhood, targeting particular audiences. As a result, search results are becoming much more local and personalised and companies who claim their Google Plus Local Page and optimise it properly get the best rewards. If there are alot of business listed on Google Plus Local for your business, then you need to optimise your google plus local listing to make it visible in the first page of Google search for your keyword.
Create a community and make your visitors feel part of it by responding to each blog comment. Local businesses that use social media sites like these, almost always see a significant increase in monthly traffic. By investing a bit of time and effort providing good content that is relevant to your audience and interacting with your followers you will soon build a loyal following. If you already have happy customers who love your product or service why not get a testimonial or case study from them? Case studies and testimonials are a perfect way to get brand new customers because they build credibility and give the potential customers the confidence to try your product or service knowing that other people like it. The secret is to get your customer to talk about your product or service, how they used it, and they results that they got. No matter what kind of business you are in, you can get a lot more business by writing a free Beginners Guide. They are an excellent way to get a lot of traffic to your site and increase the interest in your product or service. These kinds of free reports rank highly in the search engines and do a superb job of up-selling your products and services, as well as making you an a€?authoritya€™ in your field. By having a team of affiliates (individuals and companies who promote your products on their websites for a commission on each sale that they get) you get people marketing your product for free.
There are a lot of third party applications and plug-ins out there which make setting up an affiliate program easier. The internet is the first place people look to for answers if they have a question about a particular product or service. They post their questions on discussion forums and question and answer sites like Yahoo Answers. Networking events are a great place to find new clients and all businesses should make it a practise to attend networking events if possible. These are generally arranged by The Chamber of Commerce or global organisations such as BNI (Business Networking International).
They work because you will always meet somebody who you can form a business relationship with. For a pain-free way of asking for referrals, why not try this method; Look up your current customers on LinkedIn and see who they are connected with.
If, for example, you create stunning cakes, why not show a video of you making and icing the cake. TIPS: If we can optimise Youtube together with Google Plus Local listing, the chance of ending the search up in Google first page search result will be higher.
The best way to keep a customer for life and to get them to tell others about your company is by providing exceptionally good customer service. There has never been a more important time for your company to provide excellent customer service, especially as customers are more willing to tell others about their shopping experiences on their social networking sites and by leaving reviews, good or bad. You want them to tell all of their friends about the great experience they had using your company.
As you know, getting some good PR is a great free way to get people talking about your company. However, there are easier ways to get PR online which can be just as effective, especially if you have a targeted customer group. Getting the attention of blog owners is one way of doing this, especially if it is a popular and attracts the sort of readers that you want to target. If you want more customers, here is a great suggestion to encourage people to promote your business for free AND build up a huge mailing list at the same time. Offer a free downloadable report, or set up an exclusive password protected VIP Loyalty Group on your website or Facebook page where you will have special offers and discounts not available to anybody else.
This is an incredibly powerful way to not only spread the word about your company and website but also to build your online mailing list (if you are giving them the report) or group of followers on Twitter and Facebook. As a variation, you can do this by asking for a€?Likesa€™ on Facebook or any other social site. If just 10 people do this per day and they each have a following of 100 friends and family, you can see how quickly the word will spread about your business. If you are inspired by any of the powerful marketing tips in this article and want to know more about setting them in place, you can findA my contact details and I can do this for you. To help you be successful in 2014, I’ve put together some small business marketing tips to help you plan for your coming quarter and year.

So as you start planning out your 2014 marketing strategy for your business, make sure you go through this helpful checklist. It’s also hard for you to have a social media presence if you don’t have a Facebook Business Page. For a complete walkthrough on how to setup your Facebook Business Page, check out this tutorial I put together.
Think of LinkedIn as your publically facing resume of your professional career, strengths, experience, and overview. Check out this blog post for a complete list of everything you should update on your LinkedIn profile right away.
A while back, we put together a blog post to help you figure out the lifetime value of a customer for promotional products distributors. Email is a resilient medium and those who know how to use it properly can do great things with it. Something that might sound simple enough can actually be a bit more troublesome that you think. We did a webinar a while back to teach you how to correctly follow up with leads you might be interested in your product or services. And if you every want to have someone simply take over the hard work for you, we’re here to do your email, social media, and content marketing to make your life easier. With us already into the first week of 2014, what sort of marketing strategies have you decided to use this year and what are you stopping? With a short message, you can reach many people in your area, concentrating on those who are truly interested in buying a home.
Here are some real estate marketing tips that can help you increase your business using Twitter. These searches can include things like your city or area name and any combination of the words home, house, hunting, sell or real estate. Using hashtags is one of the most effective real estate marketing tips for Twitter, in order to focus your efforts on specific areas of potential business. Your Twitter marketing efforts will prove more effective if you are tweeting about more than just your business. This will enable you to identify who is responding to your message, and will therefore enable you to hone your marketing message to reach those who are taking advantage of it.
Building a Twitter network of clients, business colleagues and professionals will help you create a following that can help you as much as you can inform them, and it will increase your chances of being followed by people who can either use your services or lead you to people who need you. For example, you can talk about how the parks in your neighborhood make it an ideal family location, or the urban setting that single professionals will love.
Times are hard and many companies dona€™t have a lot of money to invest on advertising and marketing. Because Google is not only the most popular search engine on the Internet but it is also your businessa€™ best friend. If their clients are searching for a product or service that provide, it is Googlea€™s job is to tell them about your business. This need not be expensive at all and yet will one be of the best investments that you could ever make. As mentioned in my marketing tip newsletter, Google really is on your side and it wants to help your business be found. In case you dona€™t know what a blog is, it basically stands for a€™web loga€™ and theya€™re effectively online diaries.
By creating a profile on each of these sites, you will not only create new opportunities for potential clients to find you but they will also be excellent sources of traffic.
This will raise your online company profile and make your site easier to find in the search engines. Customers will see that you know exactly what you are talking about and will decide to buy from you instead of your competitors.
There is absolutely no limit to the number of people that you can have promoting your services.
If you can provide the answers to their questions relating to your products or services, you can attract a ton of brand new customers.
This will either be as a customer or as a useful contact to give your referrals or joint venture with.
If you think someone that they know can personally benefit from your product or service, ask them for an introduction. Not only do videos now appear in the search results, but you can also use videos to show how good your product or services actually are. Or if you are a painter and decorator, create a video showing the transformation of the room with a before, during and after video. By doing so, not only will customers be happy with their purchase but they will spend more of their hard earned money on your product or services in the future. The more they talk about you, the more people will come to your website and check out what you are offering.
As they are constantly looking for new topics to write about, many will be happy to interview you, especially if it is something that they think that their readers will benefit from.

This means that you can keep in touch with these people and build a relationship with them. From email marketing, social media, and now content marketing, there are many things that can (and should) be included in your marketing strategy.
Social media is here to stay, both as a channel to communicate with friends and family and also as a way for businesses to engage their audiences. An easy way to think about this is that your website is more of your static content and business overview.
How successful are the marketing efforts you’ve invested in and how are you measuring that success? The math is universal and this is always a good metric to keep in mind when investing in additional lead generation activities for your business.
A lot of the industries that we work with have longer sales cycles so email marketing is a great way to help you stay top-of-mind with past clients and customers. A lot of our customers get leads through their email marketing and social media marketing efforts but don’t actually take the time to follow up with them. For a small or medium sized business Facebook represents the opportunity to appeal an unparalleled audience, for free.
Twitter makes real estate marketing much more focused, and it gives you, as a broker, the opportunity to carry your message concisely to a select niche of followers. For instance, you can give your followers tips on how to sell their home, how to find a real estate broker, and what to look for in the ideal buy.
Lead your followers to your Facebook page, your YouTube channel and, most importantly, your website.
They make sure that if potential customers are looking for a product or service that you provide, Google wants to make sure that its results are totally relevant and your company appears in the listings. If you have satisfied and happy customers, you really should be asking for referrals as it a very effective way of getting even more happy customers.
If a large proportion of customers do refuse to introduce you to others, it might be a sign that you are doing something wrong and could be doing a much better job of A making them happy, giving you something to work on.
Whether you’re just getting started to social media, or have been using it for a while now, it’s always good to brush up on your basics. Whether this is referrals, website traffic, or long-term engagement, be specific in planning your goals, put a plan in place, and stick to it. You never know where your next referral or lead will come from, so it’s important you look sharp. That’s why you should always keep the company of those smarter than you around so you’re getting the best possible results from your marketing efforts. From all content creation on the website, social media channels, and documents both internal and external, Travis crafts everything to reach our target audiences with ease.
Thus Facebook represents a viable solution as a marketing tool for any business lacking the resources to advertise a product service on prime-time television on a Saturday night.There are some Facebook practices that should be common sense, update your content, provide information, be friendly and reply to fans.
Through your Business Page, you’ll want to be actively sharing relevant content to your industry without actually “selling” so to speak.
These are all important questions to ask and if you’re marketing efforts aren’t able to let you see the answers to these questions, then you might want to reconsider your plan.
Here are some tips to increase the presence of your Timeline, the foundation for any Facebook marketing campaign. By sharing things that people are interested in and care about, you’ll be able to stay top of mind and more importantly, top of their News Feed. Images are ImportantWith the development of the Timeline in place of the regular page, imagery has become increasingly important on your page. Social Media naturally makes brands more accessible to the public, use imagery to capitalise on this.
Pin or Highlight your most important postsAs a result of the update, the content on your page is no longer sorted in chronological order alone, it’s possible to highlight the posts of your choice to get them where your audience will see them.
Organise your AppsJust below your cover image you’ll see the space for apps, this may include photos, videos, notes and thousands of other options such as customised apps. Keeping the competition simple with a tempting reward will encourage a lot of submissions on your page and will increase your overall online presence.6. MilestonesYou don’t want the early months of your Timeline to look like a graveyard, populate your Timeline with memorable milestones. This is a good way to inform your customers of what your brand has achieved, for some this may be as small as hiring a new employee for others it may be reaching 1 million likes.
Updating your milestones is an effective way of letting your followers know how your business is doing as well as celebrating your achievements.7. Love your fansEngaging with your fans should be the foundation for any social network strategy. Through utilising all of these tips you should be able to build a strong fan base that is engaged and passionate about your brand and therefore willing to invest in your product or services.

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