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Paid games are also monetized via clickable (tappable) ad sponsorships embedded within the games. Bill Philips, President, oversees the general management, including game development, of MNG.
One of the best ways to prepare yourself for conducting a SWOT analysis is to use example SWOT analyses for help and inspiration.
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information and examine your own business with a critical eye. All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free example business plans.
When you’re ready to get started on your own SWOT analysis, you can use our free SWOT analysis template (available as a PDF).
Sedibeng Breweries is a medium-scale brewery located in the growing industrial centre of Selebi Phikwe, Botswana. Botanical Bounty is an Oregon-based perennial farm that grows a variety of botanical, medicinal plants. Botantical Bounty needs to establish its reputation as a highly-efficient, high-potency medicinal herb grower, and one effective and inexpensive way to do that would be to lean on loyal customer testimonials in the company’s marketing strategy. UPer Crust Pies is a specialty meat and fruit pie cafe in Michigan’s Upper Peninsula that sells hot, ready-to-go pies and frozen take-home options, as well as an assortment of fresh salads and beverages. Because UPer Crust Pies wants to implement such a specific marketing strategy—targeting working families by emphasizing that their dinner option is both healthy and convenient—the company should develop a marketing plan. Haley’s Vintage Hats is an online-only business that sells unique and affordable replicas of vintage designer hats. Haley’s expertise as a milliner makes her a great candidate for hiring an apprentice, or intern, and developing an apprenticeship program could help the company cheaply expand its production capacity and support the increase in sales that would come with its expanded marketing efforts. Replay Plastics recycles plastic waste into commercially viable products, using environmentally-friendly methods. A weakness that may deter investors is NovOculi’s lack of relationship with the medical device distribution community. Bplans is owned and operated by Palo Alto Software, Inc., as a free resource to help entrepreneurs start and run better businesses.
The Silver Bear Lodge is located three blocks from Crest Lake Village, mid-mountain at Bear Valley Resort and on the free shuttle system. Marty Snyderman and Luke Roth, co-owners of the Silver Bear Lodge, will operate the lodge as a ski resort during the months of November to April. The mission of Silver Bear Lodge is to become the number one lodge of choice with visitors to Bear Valley Resort. The Silver Bear Lodge, located in the recently opened Crest Canyon area, has 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and stone fireplaces.
The charm and solitude of Bear Valley's secluded mountain setting is found just 36 miles from the Richmond International Airport. Silver Bear Lodge will offer customers 12 two-bedroom units, fully-equipped kitchens, laundry facilities and stone fireplaces. Resort hotel development and operation in the Bear Valley Resort area has been very profitable and successful due to the economic upturn experienced in the early and mid 90's. Silver Bear Lodge will aggressively market to both winter and summer visitors of the Bear Valley Resort area. Our customers are looking for a different lodging experience that cannot be found in any of the area's condo complexes or hotels. The lodge will cost a little more but we will offer our customers all the services they need to make their stay memorable.
The Silver Bear Lodge's sales strategy is to harness the existing Bear Valley Resort booking system that has been critical to the success of all of the area's lodges and inns.
The Silver Bear Lodge is positioned as a new upscale facility that is focused on the high-income visitors to Bear Valley Resort. In addition, the Silver Bear Lodge will be highlighted in a promotional piece for Bear Valley Resort in the December issue of Ski Magazine. Our team is comprised of two unique individuals who have a solid background in mobile communications and marketing. Prior to forming the company, he was Vice President of Products at a major wireless telecommunications provider for 5 years. Browse our collection of free Answer the 150 questions in this generic business plan template to create a The Business Plan Example is used by companies as a guide for drafting Business Plans yamp; Financial Statements Template Gallery. Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started.
Their product is traditionally-brewed craft beer, targeted at white collar and working class Batswana alike.


Use of the internet is only growing, so ignoring this weakness for too long could have disastrous consequences. This is one area in which being a small local firm could be a major advantage for Sedibeng, but international market research and more information about the government export initiatives are required.
This family-owned farm has been in existence for two years, initially operating as a hobby for the owners—who have training in plant biology—rather than as a profit-producing business. Botanical Bounty also needs to establish a strong sales channel with herbal supplement manufacturers, and should invest plenty of energy into building those relationships and establishing Botanical Bounty as a reliable vendor.
The company is planning to open its first location in downtown Yubetchatown, and is very focused on developing a business model that will make it easy to expand quickly and that opens up the possibility of franchising. Funding a new business can take time, and the sooner UPer Crust Pies gets started on this process, the better. Funding a new venture can take time, and because it’s the step one of the long road to revenue—they must secure funding before they begin construction, and they must complete construction before they can begin revenue-generating recycling operations and packaging material production—time is of the essence. Specifically, because NovOculi is seeking equity investments, the company needs to look into venture capital funding and angel investments.
A great idea is worth nothing if it can’t be implemented well, and a key to implementation in this case is a strong sales and distribution channel.
Online business planning software makes it easier than ever before to put together a business plan for your business. It’s a knowledgable guide combined with a professional designer coupled with a financial wizard. Located in the recently expanded Crest Canyon area, Silver Bear Lodge will offer customers 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and stone fireplaces.
On average, visitors spend over $250 million, annually, for lodging, food, and recreational activities at Bear Valley Resort. Silver Bear Lodge also has a common-area outdoor hot tub as well as an on-site store and on-site front desk service. Currently, 70% of the area's visitors use the website to identify lodging and service options. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7011, Hotels and Motels, are shown for comparison. Together with a team of local and international software development staff, we are able to bring to market a wide array of unique mobile games that provide an experience that other gaming companies do not.
Donna's prior experience includes developing the key marketing plan that launched several mobile versions of games for a large video game producer. Personally, I recommend reading at least three—since they are prioritized lists, SWOT analyses are by nature pretty short, and the more examples you look at the more likely you are to spot ideas that are relevant to your own business needs.
A strong grand opening will help establish the store’s reputation, so it is essential that the UPer Crust Pies team feels ready for its first day. She operates Haley’s Vintage Hats through an Etsy storefront and hopes that it will become successful enough that she can quit her other job and run her dream company full-time. Haley can also teach herself by exploring free online marketing resources on Etsy, Bplans, and elsewhere. The recycled material from the PET plant will then be channeled into a brand-new Replay Plastics Packaging Division, which will produce extruded sheet plastic to sell to manufacturers. Luckily they have already written their business plan, which is often required by prospective lenders and investors. NovOculi employs a method involving iontophoresis, an ionic dye, and a wavelength-specific laser to accomplish effective refraction without the troublesome destruction of epithelium.
NovOculi is going to have to figure out how to build relationships with medical device distributors, whether that means attending expensive industry conferences, leveraging research relationship with institutions like Stanford University, or developing incentives for the distributors. Silver Bear Lodge also will offer a common-area outdoor hot tub as well as a on-site store and on-site front desk service. In the past two years, sales of time-shares in the Bear Valley Resort area have increased by over 35 percent. Donna will be assisted by 2 marketing interns hired from local universities as co-op students throughout the year.
Strategic PlanningViews: 5673 If you are intrigued by the potential of strategy innovation for your company, be aware that you will not get it from your current strategic planning process.
The resort is located 36 miles from Richmond International Airport and is easily accessible. These students will handle the more routine aspects of the marketing efforts while Donna focuses on the key strategic relationships.
Heuristic (discovery-driven)CreativeStrategy innovation requires a creative process, not an analytical one. It requires people to listen to customers in new ways, design new types of products, and envision strategies for markets that do not currently exist.


It is a process that is as disciplined and structured as strategic planning but uses creativity, rather than analysis, as the primary tool. The raw materials for strategy innovation are insights, which are new perceptions and new understandings of value. Insights can come from listening to or observing customers— their words, actions, emotions, and wishes. Insights can come from listening to industry experts or thought leaders as they explain their understanding of the present and future dynamics of a marketplace.
Insights can also come from listening to people who are not entrenched in your industry, company, or culture, as they are in the best position of offering a fresh perspective.The quality of the insights necessary for strategy innovation cannot come from statistics.
People with a strong analytical orientation can participate in the strategy innovation process (everyone has the potential for creativity), but they must check their quantitative tools and mind-sets at the door.
They can have them back when it comes time to evaluate and quantify the business opportunities developed by the strategy innovation process. However, the process for strategy innovation is a creative one, not an analytical one.Market-CentricStrategy innovation requires a market-centric process, not one that is company-centric. You will recall from high school science class that Copernicus identified the sun as the center of the universe (heliocentric model). Just like people used to believe that the sun and stars revolved around the earth, many of today’s corporate executives believe that their companies are the center of their business universe, and that all other stakeholders (shareholders, suppliers, customers, and employees) revolve around them. Strategy innovation proposes, instead, that customers and the dynamics of the marketplace are the center of the business universe (market-centric), and that wise companies will consider setting their orbits around them. If customers need call centers to receive the service they need, companies should consider changing their business models to create them.
If Third World markets need household products at lower prices, companies should explore innovative ways of providing them.To be clear on this point, we are not suggesting that companies meet all customer needs or sacrifice sound financial management to fulfill those needs.
Successful strategy innovation requires that a new business opportunity add significant value for both the customer and the company to be worthwhile.
Revising plans and updating numbers have a predictability that allows you to schedule strategic planning sessions months in advance. Strategy innovation is a grassroots, discovery (‘‘heuristic’’) process that is dependent on the quality of the insights gained along the way. Sometimes it happens quickly, sometimes it takes many iterations before a breakthrough is achieved. Customer interviews might not reveal new expressions of value in the first month of trying. An examination of future market dynamics may suggest several very different future scenarios that will take a while to sort out and evaluate. The iterative nature of the process means that the imposition of deadlines may affect the quality of the output. That is, a team may be forced to stop exploring because of a deadline, rather than because they have already discovered all the great insights they need.
Flexible timing is more accommodating to the heuristic nature of the strategy innovation process.Another difference between traditional strategic planning process and a strategy innovation process is the orientation toward time.
There is a natural tendency in the strategic planning process to start the planning with ‘‘today’’ and then make projections, based on historical trends and today’s statistics, out to ‘‘tomorrow.’’ It is starting with the known and working toward the unknown. It must be able to transcend today’s conditions and imagine what is possible in the future. After identifying potential new business opportunities in the future, the planning works backwards to identify the key strategic milestones to get there. In this way, the more tangible appeal of new growth opportunities acts as a ‘‘future-pull,’’ which will help the company in its decisions on resource allocation.Where traditional strategic planning focuses on building value in current markets, strategy innovation focuses on creating new value in new markets.
In the 1960s, Xerox had a near monopoly on the sales and servicing of large copy machines to large businesses. Their business model consisted of a direct sales force that sold leased, highend equipment, and an extensive service network (profit center) to keep the equipment operating. These means of value-enhancement can help grow revenues while leveraging the company’s current strategy and business model.However, there are also other ways of delivering value to customers.
Using their skills in microelectronics and optics, they developed a copier with a replaceable cartridge, which they sold as the first personal copier. Aimed at small businesses and individuals, these copiers were inexpensive, required little or no maintenance, and could be purchased through existing retail channels.
At the same time, it will likely require a company to consider the development of a new business model in order to implement the new strategy.



Explain the strategic marketing planning process
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