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Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans.
We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan.
Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches.
Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years.
Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List.
Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements. Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. If you are responsible for creating a simple marketing budget for your company then you probably need to find somewhere to at least get started. Probably the most amazing aspect of this template is that it is completely free to use for as long as you need it.
This marketing project plan template is absolutely the easiest budgeting system out there and if you want to get the most accurate marketing budget possible this is the place to get started. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

How many times have you received an email asking if you’re free on April 1st for three focus groups? As qualitative consultants, it’s our job to come to the table with well-researched recommendations that we can stand behind. How do we ensure participants answer questions fully, completely and in your desired order? Founded in 1957 and based in Washington, the Marketing Research Association is the leading and largest U.S.
MRA’s total reinvestment of all revenues back into our profession directly enriches your career and those of other researchers like you. By stating how you intend to deal with each of the 4Ps of marketing you will have begun to create a set of task objectives.
If you opted for a cost focus positioning approach you might note under ‘product’ that, amongst other things, there is a need to add a particularly important feature to your product and also reduce the cost of some aspect of the production process. If you have yet to work out where savings might be made, your task objectives could be to research comparable production processes and then review your process to determine where costs may be reduced - at which point your objectives carry on with investigating the validity of ideas, etc. Once you are sure you have covered all of the necessary points you will be in a position to produce your action plan.
You are likely to find that, as with any other form of project planning, there will be some tasks where it either makes sense to complete one before another or one task cannot be started until another has been completed or progressed past a certain point.
Starting up a business was a challenging and daunting experience but winning the Award gave us a boost at just the right time - more money, more confidence and more exposure.
Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget.
There are so many different aspects involved in creating a good budget and without a little help it is almost impossible to get it right. All you have to do is download it and you are ready to get started making your very own marketing budget.
It takes almost no time to get started and with just a little bit of work you will get an immediate marketing budget to use for everything you need. That job should not be limited to the conversations we have with our platform providers, recruiters and respondents. Both research provider and buyer have shared goals—to unearth the best possible insights and to deliver the best possible results.
This will ensure that you can answer your client’s questions and choose the optimal tools to make the project a success. Similarly, with the added feature, your task objectives would be to research customer preferences for the way the feature should be incorporated, produce modified designs to evaluate the effect on functionality, appearance, etc, build prototypes to conduct final tests and then develop modified production procedures.

For each point you need to allocate an appropriate amount of time to fulfil each of the task objectives and set a target deadline. In the example used above it would be sensible to make sure that the impact on production procedures of adding the extra feature is fully understood before looking at possible changes to production processes for cost reduction. The marketing project plan template is also completely customizable and it is easy to change, so it takes no time at all to add whatever you need to add to this template to make it fit your company’s needs or desired. You will immediately see a simple budget system laid out in front of you, so all you need to do is add or change the categories and costs to match what you are expecting.
Download this simple marketing project template right now and see just how much time it can save you when it comes to budgeting. New projects are exciting and we want to jump in and say “yes,” but the most important thing is to start a dialogue with the potential research buyer to truly understand their needs (and limitations) so that you can design the best possible project to meet their specific situation. It’s important to establish mutual respect and a clear understanding from each other’s perspectives. By asking questions like these, you’ll have the answers you need to pick the best tool for the job. This will help you work out how to implement the plan quickly whilst ensuring that normal day-to-day operations run smoothly. When you have worked out all aspects of your action plan, you may find it helpful to summarise it in the form of a Gantt chart. The template is really a great way to get started and it should save you a ton of time in the long run. Once you have filled in the entire marketing project plan template, or at least as much as you have available, the template will automatically calculate your final budget information. Take a step back and ask for a meeting that will allow you to fully understand the project background and objectives. Don’t be afraid to ask about important elements such a context, timing, budget, audience, target market and client team involvement so that you can efficiently and effectively design the optimum research to meet your client’s needs. Researchers need to know the full story—the rationale behind the research and the intended use of the insights to be able to design research optimally. You also start to bring them in as partners in the design process, setting it up so that you can work together to bring your research vision to life on their platform.
Where several people will be involved in implementing the plan, you should try to allocate responsibility for each task to one person - usually the one with the knowledge, skills and authority to manage it - and agree how they will report back.

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