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MEDIA RELEASEMarketing expert and Impact PR director Fleur Revell provided her thoughts on how to make the most of social media for NZ Business online magazine. Growing a social media presence for a company requires careful thought about which sites your business may benefit from the most, what your strategy will be for the coming 12 months, and how to cope with negative feedback. If growing your company’s social media offering is on the wish list for 2015, there are some key factors to take into account before you start planning the strategy and resources you intend to put into it.
Impact PR public relations and social media specialist Fleur Revell says social media can be a powerful tool when it comes to promoting your brand and engaging with clients, but it is crucial to invest time and resource to make them work well for your company. Facebook, Twitter and Instagram are the three sites that currently have the most following, with Instagram recently overtaking Twitter in active user numbers.
The benefits of being on Facebook are many – there is the potential to advertise relatively cheaply with good planning, update information on business promotions or new products easily, and to create a community of dedicated customers or supporters to interact with on a regular basis who will then help expose your brand to their wider networks.
However, simply establishing a Facebook page will not take advantage of the possibilities the social site offers. Revell says queries and questions need to be answered promptly to prevent complaints such as these escalating, and new posts need to go up preferably once a week, and whenever there is something notable happening within the business.
Content-wise, Revell says commercial posts about products or services may be part of your plan, but there is a need to think creatively about what more you can do. While Twitter’s popularity has been waning lately, the site can be a valuable way to start conversations with customers and keep them informed in real-time about events, or situations affecting them. If you can’t commit the resource to monitor Twitter, it may be best not to have an account, advises Revell.
If visual content is a strength for your company, then you could consider making Instagram a focus for 2015.
The advantage of the site, however, is the focus on quality rather than quantity which means not as much content is required.

No matter what your social media plans are for the new year, Revell says it’s important to make a thorough strategic plan, set goals for what you want to achieve, and ensure you have an appropriate staff member to action the plan and manage the accounts to get the best out of them for your business. Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age. Impact PR is a dedicated PR and marketing agency with an enviable reputation for delivering impressive results. An infographic called The Dos And Don’ts Of Social Media For Business, presented by The Steel Method, has a few sound pieces of advice that might help you initially understand how social media for business works. Scan through these simple tips, and get to know them for a while through simple networking on your social media platforms. As with Facebook, a regular plan of content is needed, and it’s even more important to have someone assigned to monitoring the site constantly. With an impressive 300 million users, the image-focused site is perfect for companies who can create original images that will inspire and entertain users.
We take your marketing objectives seriously - that is why only the most experienced senior of our consultants work directly on your business. If so, you know that doing that is a one way street that pretty much always leads to a dead end.
Social media is also about building bridges and finding like-minded people who are interested in hearing what you have to say as much as you want to listen to what they have to say.
After you have become a little bit more familiar with the pillars of social media, you can start becoming a little bit more creative with it.
I am of course not saying you should abandon your social media manners, I am just saying that if it wasn’t for creativity, we would have social media at all.

Pinterest is somewhat one of those, but the marketing is always secondary in order to appeal to the general user. That is something that is key to your success and there are of course tips, guidelines or rules (whatever you want to call them) that specify what will increase the return on your investment when it comes to social media for business. Some of the most successful social media marketing campaigns have been out of the box solutions.
See if you can find angles that fit not only your own needs, but for the most part, cater to the needs of your followers, friends and fans. Without marketing, most of our social media services would make little or no revenue at all.
Social media for business is not as easy as friending a few people on Facebook or starting to follow the most influential people on Twitter.
If you can do that, you are on the right path to success on whatever social media platform you are using. So when you start to think about it, social media is all about getting your message across to as many people as possible. The networking aspect of social networking is to grow your network, which by all means could equate to more customers. However, there are some guidelines that could make your social media influence grow faster. Influence doesn’t come cheap these days, but with a bit of invested dedication, the results are well worth the effort.

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