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Content marketing is firmly cemented as one of the most popular online marketing techniques, and this will continue into 2015.
In the coming year, content marketing should be at the heart of your online marketing strategy and here are some top techniques for 2015.
Everyone is doing infographics, but so few marketers are doing them well, which presents a massive opportunity for someone like you who is willing to take things seriously. The information is unique and well targeted towards a specific niche, which means that theoretically the infographic will not only provide value to people who visit the Truck Locator website, it is also a useful resource that can be shared easily across multiple online publishers. Slideshare has over 60 million global users and is the world’s largest content marketing platform. You can also upload PDFs, webinars, videos and much more, which is why the system is so popular and a great way of distributing your content and establishing your business as a leading authority.
If you aren’t already familiar with them, power pages are long pieces of content that are used for keyword phrasing and they are a killer piece of linkable content. In 2015, set yourself the task of analysing your current content and popular topics with the intention of creating a few power pages. Webinars are a fantastic content marketing technique that can reach extremely large audiences through social channels.
Invite clients and potential customers and you can talk about your latest products, answer common questions or provide some expert insight into specific areas of your industry.
Content is now far more than just a few words on a page, no, there are far more engaging ways that we can deliver great content to our readers, and one of the best ways of doing this is through video. The types of videos that you may want to produce will vary according to your business, but explainer videos tend to be extremely popular. Think about the problems your customers and prospects face and centre your content on those. Different formats of content is very important to reach more audiences, some people like to watch videos, some are interested to read, if you really wanted market your content then producing all your content in all formats is crucial and that content will reach more audiences. Good point – I do have one question: Is it okay to create the same content in different formats, instead of creating unique content for each? About Our CompanyPreviso Media is an advanced small business website marketing and management solutions provider. What We OfferWe can help you in getting your business website found by offering online community development service, content creation & management service and advertising opportunities.
Content marketing does take a long time to do, but it is possible to maximise your time and your budget.  The above four tools should be used by all businesses, both big and small alike. The Click Intelligence way combines search engine marketing best practice, attention to detail, complete transparency and our bespoke search technology that we have developed to give our clients the edge over their competitors. Since the new year just started, I decided to collect my research on internet marketing strategies from 2014 and read up on some predictions for the new year. Over 2014, it was not difficult to see how tools for market research became the most popular marketing strategy. If there is one thing every market research consultant preached through 2014, it was the emphasis on the quality of content being provided. While television and physical ads continue to exist, they are no match for the steep rise in internet and mobile ads.
Any market research consultant will be able to tell you that there is a high chance of the mobile web becoming bigger than the computer web in 2015. If you are just beginning to devise a marketing strategy for your business, it is extremely imperative that you look into the marketing trends forecasted for 2015. As you strive to become a better writer, return to your main goal: to educate your customers by providing them valuable and relevant information.
As business owners, you still have to focus on other major areas of your business marketing. In conclusion, there are different kinds of online marketing in the digital world, but your article is still one of the main factors that start a relationship with potential customers and build loyalty to existing followers. Contact UsIf you've a project in mind or would like to talk to Vanessa, please use the details found below. You can also fill-out the form if you prefer otherwise and we'll reach you as soon as possible.
This is a unique website which will require a more modern browser to work!Please upgrade today! Managing content and the conversations around it have always been part of the PR job description. While a separate Google Calendar is one option for planning, most clients feel more comfortable with an actual file to review. Solo PR PRO Premium members, click here to access these examples as customizable templates. In this case, unless you have an additional scheduling calendar, you’re trusting the person in charge of each communications vehicle to express the information appropriately.
By including all of your channels on the left and listing out each communication (with color coding), you can see at-a-glance everything planned for a given week, and adjust as needed.

As we know, scheduled updates don’t negate the need for real-time engagement across social networks, but proper planning is a necessity to stay on top of the many communications vehicles at our disposal today. Hi CMG- We provided screenshots for those who would like to re-create the templates themselves. You can cancel at any time, and all of our hundreds of pages of Premium content is available to new members on day 1, so you can try us out and get these calendars for just $25. Panama City Beach, FL continues to be labelled as the #1 Spring Break destination among college students. Panama City Beach, Florida has been voted as the number one Spring Break destination by college students.
The sun and fun destination of Panama City Beach is regarded as one of the southern United States’ hottest travel spots, recording more than six million visitors each and every year.
Situated along the Northwest Florida panhandle, “Panama City Beach is easily accessible to just about anyone driving or flying from within east of the Mississippi River,” continued Giardina.
People come to Panama City Beach not just for the amazing beaches and comfortable sub-tropical weather, but for the affordable hotel rates (still relatively cheaper than most other hot spot destinations), and great beach dining experiences.
Students looking to party the night away are treated to Panama City Beach’s elite night life experience, including some of the biggest and best clubs in the U.S. Highly regarded as “the best beach this side of paradise”, Panama City Beach offers 27 miles of sugar white sandy beaches, emerald green waters along the shoreline, and boasts an average of 320 days of beautiful sunshine per year.  The weather is sub-tropical, with a year-round temperature averaging 74 degrees, what many would consider perfect weather for relaxing and definitely a key reason why Panama City Beach travel is so popular. Collegiate Marketing Group provides North America-wide services to corporate brands specifically targeting the college market through a variety of experiential services, including strategic social media networking, on-site campus promotions, nation-wide events programming, and Spring Break destination events and promotions. So whenever possible, it’s a good practice to base your social media choices on data. If you aren’t using content marketing to its full potential you are missing a massive opportunity that you can bet your competitors are capitalising on at this very moment. As the name suggests, Slideshare enables you to deliver presentations which users can click through slide-by-slide, it’s just like being back in class.
This Student’s Guide to Finding Accommodation from Robert Irving Burns is a fantastic example. If you produce an excellent piece of content and promote it through the correct channels you’ll find that people will be happy to link to it. If your content is of value to attendees, you’ll see awareness skyrocket and ultimately people will be more inclined to purchase from you. You can show people how to use your latest product, shed light on some recent legislation changes or anything else that you think will be of value to your audience. We are experienced in managing blogs, as well as helping small businesses in gaining exposure online. We believe that the success of our clients goals and ambitions are simultaneously linked to our own success. Indeed, 2014 was a year of ups and downs; there were online marketing trends that suddenly became extremely popular and there were some that completely died down. This is expected to increase in 2015, and experts believe that marketing analytics technologies are expected to increase by up to 50%! The modern day consumer is smart enough to not fall for poorly planned advertisement campaigns, and in order to get consumer trust you need to provide something in return. With more and more people using the internet, the market is bigger than ever, and so is the need for the best marketing strategy. Whether on different websites and mobile applications, advertisements have become a major part of marketing strategy, and this is expected to continue to increase in 2015.
With more and more people using mobiles and tablets, and with newer technologies being incorporated into these every day, there is almost no need for reaching out for a computer.
Understanding the entire potential of content marketing and the reason why you need it is a good start. Your introduction should highlight the benefits your readers get from reading the whole content. Learning a lot from your content means you have gone through a lot of effort in doing your research. So, how you set the schedule of your activities such as brainstorming, doing research, writing and posting gives you a clear idea of what you can accomplish during the day or the week, or at the end of the month.
Setting your schedules and executing the plan are necessary to build your momentum in posting consistent contents on your page. There comes a point that you are already satisfied with your content and stop finding areas for improvement. Learn to improve not only for your company’s sake, but most especially to your customers satisfaction.
But today, there are many more communications vehicles, with advanced content marketing and management increasingly falling into the PR domain for many organizations. So once you’ve thought through your strategies, there are three calendar approaches I’ve found work best to manage updates in most client situations (note that these are separate from the blog editorial calendar process). This calendar can be as general or as detailed as you need it to be (word-for-word tweets, for example), and can be customized for any number of assets.

If you’re working collaboratively with a team, Google Docs (now Google Drive) remains one of the best tools for handling content management, since all of the above calendars can be placed online as a spreadsheet and edited by those with permission. If you’ve used other methods with success (or if you have any lessons learned to share), please let us know in the comments!
Hope that helps, and feel free to use our Contact Us form if you have any further questions! Students were asked to compare six popular Spring Break hot spots, including Daytona Beach, FL, South Padre Island, TX, Myrtle Beach, SC, South Beach Miami, FL, Panama City Beach, FL, and Cancun, Mexico (the only non U.S.
Here is an infographic which gives a clear snapshot of the key stats for Facebook, GooglePlus, Twitter, LinkedIn, Instagram and Pinterest, and how to best leverage each platform.
If your infographic is just an adaption of something that has already been created, the chances are that it won’t be very popular.
Here are a few I shortlisted from my research that are expected to be the best ones in 2015! Needless to say, it really will give producers a better idea about what consumers want, and the quality of products will go up. This can be creative content that is somehow useful to them instead of spamming them with ads. Researchers believe, and I as a market research consultant agree, that there can be about a 10% increase in hypersegmentation in advertisements. All websites in 2015 will, therefore, be designed according to mobile phones after thorough market research, rather than just providing a simple mobile version along with the main version.
Customers always opt to remain on your web page if they think that your content improves their values in life – that gives them ideas on how to solve their current problems or something that they can use at work or in the future. If you are a morning person, you notice that your ideas overflow once you sit on your computer. The important thing is you express your thoughts in words while they’re still in your head.
You also need to be open to the copy editor’s suggestions or insights for your content’s improvements. Keep in mind that it benefits you more if you keep looking for any weakness in your article writing. You may consider outsourcing content writing to virtual assistants, so you do not just sacrifice much time on one area of marketing.
While there are some tools that simplify the end-to-end editorial and social media management process, they’re usually outside the budget range of Solo PR Pros and their clients.
By popular demand, save time and purchase a .zip file of these templates in Excel for a one-time fee of just $19. Save time and purchase a .zip file of these templates in Excel for a one-time fee of just $9.
This is expected to continue in 2015 marketing trends, with more and more providers conducting market research and devising market strategy on how to provide useful content. Since more people would watch videos than read text ads, and since visual story-telling can be more impactful, it is what your marketing goal for 2015 should be! This means that the target market options that are offered on platforms like Facebook will increase, and you will be able to reach out to your target market more specifically than ever before. Indeed it can be seen that the internet is not only becoming simpler but also more convenient because of these changing marketing trends! How to brand yourself as an authority, how to drive traffic & turn them into HOT buyers, how to get people to buy what you’re selling and the exact strategies I use online to bank in BIG Commissions!We respect your privacy. You gradually establish your online presence and attract followers through the valuable articles you share.
Once your article comes up on the search engine results, you get more chances to be clicked because your title gives accurate response to their queries.
Take advantage of your willpower that drives you to accomplish a lot at the end of the day. This tells your reader that you know your focus and that you know what you are talking about.
Having a repository of Conversation Calendar Templates can be enormously beneficial in meeting varied client needs. Namely, it should be very easy to curate content, but also very easy to integrate with existing blogging platform like WordPress.
However, for this to succeed in 2015, it must be made sure that these videos provide useful content and are not merely loaded with annoying promotional content.

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