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There is yet another Facebook change around the corner, which is forcing me to create yet another Facebook landing page tutorial. On March 11th (that’s tomorrow!) Facebook will no longer allow users to add new FBML applications to their Facebook page, which means the old way of creating a landing page (using the Static FBML application) will be extinct.
That said, even if you have a landing page setup for Facebook already, I recommend you check out how it’s done in the video below just in case Facebook changes their mind and decides to get rid of FBML all together, and because this new way of creating a landing page allows you to easily add HTML, so you can get pretty slick as far as what you can do and the things you can add onto your landing page. This is a good change, and even though this means a little extra work for me, I don’t mind as long as my work helps a few of you.
Note: Facebook may be slow to load these new applications as they make the change from FBML to HTML.
As mentioned in the video, I’ll also be including some resources and HTML code that you can use on your own landing pages. You may want to add an image of the Like Button that Facebook uses within the graphics of your page. If you’re using a service like Aweber to collect email addresses, you can simply add in the script that it gives you for your web form into the fields of the Static HTML application. If you have something else to add, share or request please let me know and I’ll do my best to add it to the above resources. Update: You can install up to 12 instances of this application so you can have more tabs than just the one for your landing page.
But i think its not a bad one(like the previous one which messed up with existing pages) as more ppl know html then the fbml coding. I just set-up my FBML Facebook landing page based on ViperChill’s advice (found him through you by the way). If you set it up before tomorrow, you can leave it the way it is, it won’t be effected.
I found this a while ago but was having trouble with the fbml code but now that static html iframe is available I can get to work creating useful landing pages for facebook.
At first, I was confused on how it works, but now it seems really easy if you know how to code html. With FBML, the Aweber scripts wouldn’t load in IE due to it stripping out the CSS logic. In the welcome page i’ve created using your tutorial, i need to add some link to event tab and to other application tabs.
Like Serenity2893 & Dez for some reason, I dona€™t have the default landing tab option. Hey Jen, if you look at the FAQ for that facebook application, it has code in there to insert any website into that field. Pat am really in trouble actually i make a page in face book and i design a HTML landing page for face book well come tab but am unable to show this page on my wellcome tab it’s totally blank, i use this html code but am totally tired to show my landing page at there please help me tell me code or any suggestion for this. Yet many businesses don’t have the time or coding background to tailor their landing pages to be in sync with their pay per click ads – as a result, leads are lost. Pay per click advertising is a niche business filled with pay per click experts – it’s a hard but very rewarding advertising platform! Customized to mirror your Ad Text offering – Too many businesses expect website visitors to find their way through their home page! Enticing and specific – Grab your visitor’s attention with a trust worthy logo, memorable image, and targeted content. Optimized for Simplicity – With conversion tracking built in, you can easily track how your visitors are reacting to your landing page.
Most of the worst performing AdWords accounts, based on over $2billion dollars of spend analyzed from our free AdWords Perfromance Grader, come from advertisers that only have one landing page for all their varying ad offers – their home page. Balances the number of data fields required for the visitor to fill out and page conversion.
The leads you get from your online marketing budget will no longer be a black box, but rather a transparent set of data. Businesses often drop out half way when they implement PPC marketing – and that half-way point is starts with conversion tracking.
The first step of conversion tracking is designing a custom form which tracks goals and leads.
The next step, customizing and testing varying call-to-action buttons, is yet another daunting task for businesses who don’t know how to conduct AB testing. Lastly, adding your conversion tracking code to a thank you page that shows up after a user clicks on a call-to-action is something over half of all AdWords advertisers don’t do.

Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget. A landing page is a web page that makes you able to catch a visitor’s data through a lead form.
In this post, we will explain a step-by-step process for creating an ideal landing page — one that virtually reads people’s minds and causes them to convert. Try not to bore the visitor by speaking a lot about yourself (this norm can apply to so many areas of life). The surefire way to have a conversion-rich landing page is to have a mind reading landing page.
Strong guidance from a highly experienced communicator that any marketing strategist can follow.
Makesbridge brings you on exciting opportunity to learn modern marketing and growthhocking Register today and listen to industry expert advice with free access to proven processes. Over the past year or so the focus of a lot of affiliate marketers has been drawn towards mobile marketing.
We have had thousands of publishers sign up at PeerFly who are pushing traffic through mobile ad networks. It does make it more difficult to test out what your landing pages will look like if you don’t have a smartphone, but there are some tools out there to help you. No, the actual offer will still not be mobile optimized, but if you presell the offer well enough in your mobile optimized lander, you still should see an increase in your conversion rate (compared to just directly linking to the original lander). Also, when using the email capture, did this then feed through to pre-populate the offer conversion page? Join my free newsletter, Affiliate Manager Exclusive, and get exclusive tips and all the latest from my blog in your inbox. Using a landing page can drastically increase your conversions and explode your Facebook fan count. The new application that I recommend, Static HTML iFrame Tab (by Jason Padvorac), allows you to add 2 landing pages: 1 for non-fans, and 1 for fans. I will continually be adding to the list of stuff below as I learn more and as my VA codes things that I can share with you. I really like how you provided the specific coding for different features of the landing page.
I’ve been really focused on building up my Twitter following and am now gearing more towards Facebook. Ironically, I just finished going through two or three of your a€?How to Create a Facebook Landing Pagea€? videos. I created a FB page account right before they announced updates were coming, so I waited to see how things would shake out before doing much with it. I was about to jump into one of my pages and update with Static FBML quickly, before the change, but the new way you demonstrate actually looks easier. I have been looking at creating landing pages and researched a few actually and there are some amazing ones out there. I will be redoing mine shortly and I am pretty clueless when it comes to the technical side of things. I was about to throw in the towel and post another job on odesk to get someone to do it for me, but now you’ve shown me just how easy and simple it can be! Thanks so much for a great and VERY easy to under stand video… What a great tool – and what a great update from the FB team! I have, thanks to you, managed to give my Fan Page a major makeover and it now echoes my web page beautifully.
I’m just trying to up my Fan Page game and this should help easily turn those viewers into subscribers. Designing custom forms is typically a job left to a web programmer with web design experience – it needs to be both functional and beautiful. Without accurate data on landing page performance, businesses are often clueless on what’s actually working for their business. Most of the time, PPC bids are made by one department of a company, and landing pages are made by some other. As discussed earlier, your landing page is the thing that focuses the user’s attention where you need it. He loves to write about digital strategy & trends, email marketing, industry best practices, and management.

We have found our e-mail and zip submit offers seem to do best with this type of traffic, but it’s important that you be creative when promoting them. I am already setting up mobile pages for Lead generation using some of this code & CSS themes created by the jQuery Themeroller! This change only affects those who do not have a landing page yet and want to create one after March 11th, 2011. Second, I appreciate how you make the information very digestible, like here with the iFrames. I’ve been waiting for something like this to use as a guideline for the new Pages layout!
I had planned to figure it out myself in my abundant spare time :-), but you’re there for me again! I was also checking email while listening to your video and noticed that Involver also released an HTML application. I have used the above article to create a new Facebook landing page, if I log out of facebook and test it works fine. In other words, your AdWords landing page is your final opportunity to persuade your website visitor to buy, download, or fill out a form. By following a set of customized themes, logo options, and images to match your brand messaging, you can create a uniform web visitor experience. For example, traffic from an email campaign marketing a specific ebook, or visitors who click on a pay-per-click ad advertising your webinar. It frames the whole foundation to be able to determine what’s in the user’s mind in the steps ahead. You must make a landing page with a very interesting visual interface so they will remain on the page. Simply direct linking does not profit, so you will need to test different mobile optimized landing pages to see what does.
Now if someone clicks though and goes to the CPA offer, will that page also be optimized for mobiles?
I hear how frustrated people get trying to find the information they seek without having to pay for it. I saw one page that does this, and with gathering their email, the person also becomes a fan. However nobody else in the office can see the landing page……is this the Facebook bug as mentioned on the apps facebook page?
I changed it as you said with the default landing tab, but when I access the page from my husbands account it goes straight into the wall.
Having a landing page creator simplifies creating a set of landing page templates that follow a unified theme.
Instead, a better option is to create your own mobile optimized landing page and pushing traffic to the offer through that. Because it would be a waste of time if you sent your traffic to a website that didn’t work well with mobiles. I feel that information should be shared freely, while paying for tools to help with our productivity levels. Your persona has a large influence on the selection of a keyword and, taken together, the two characterize how you must develop your landing page. Making it clear, differentiating in color, and engaging is a key part of a successful landing page.
Although the exact number is not confirmed, some estimate that the mind’s visual processing abilities is 60,000 times quicker than the textual processing speed.
This has huge consequences for the pace at which the landing page speaks to the client, as well as the intellectual and emotional effect that it has. I have found that the best and easiest way to do this is to create a page using jQuery Mobile.

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