Creative interactive marketing campaigns,video marketing hollywood,adobe video editing app for ipad,tujuan video company profile - PDF 2016

Let us be clear, this is far from the first time that we’ve seen this technology used by advertisers and agencies in this fashion. With the rise of the internet came the fall of traditional print media, and as a result print marketing.
The Ford Explorer ads work because they don’t just show that the product itself is innovative, by showcasing its new features, they also show that the company is innovative, giving more weight to their product by association. The concept of innovation is often an abstract one, especially when it relates to the innovative potential of a company. Campaigns like this one always attract attention, as they suggest that perhaps the potential of print advertising is on the rise instead of the decline. Petronas has appointed Leo Burnett for its corporate and festive categories and McCann Erickson for its retail projects.
The decision to appoint the two agencies was made after a rigorous ten-months tendering involving six creative agencies. Under the agreement, both Leo Burnett and McCann Erickson will handle all ATL creative activities undertaken by Petronas Group, both locally and internationally. Aside from holding his creative role, Hussein has the relatively rare experience of previously leading agencies as well, having held the role of managing director for Sil Ad Malaysia, and later Creative Juice\Sil. During my university days I was always tasked to create the varsity event logos, brochures and T-shirt designs. Kids are all over social media these days and while that can't be curbed, what should brands and social media owners do to not exp.. Pizza Hut Malaysia has been on damage control mode since Tuesday since news surfaced online of a Mid-Valley outlet denying service.. BBDO Greater China has promoted Arthur Tsang (pictured) to the newly-created position of chief creative officer, BBDO Beijing. Tsang will work closely with YeatMung Koo, managing director of BBDO Beijing, and continue to deliver creative excellence against the agency’s ambitious growth targets.
Since joining BBDO six years ago, Tsang has boosted the standard of creativity in the region, first as ECD of Southern China and most recently as ECD of Beijing. Under his leadership, Tsang has shaped a culture of uncompromising creative quality and nurtured a team of future creative leaders who have helped create standout work for Mercedes-Benz, Mars, Johnson & Johnson and Bayer. His career highlights include multiple Cannes wins for his work on Tide, Gondola Italiano and Safeguard.
Commenting on his promotion, YeatMung Koo added: “Arthur is driven by a vision to create great work.
Etihad Airways has appointed Adam Phillips as its new country manager for Malaysia, replacing Lindsay White who has moved to becom..
Yuchun Lee, vice president, IBM enterprise marketing management group has left the company with IBM yet to confirm his replacement.. It’s been three years since Groupon launched in Hong Kong and despite big changes to the global group buying sector, Groupon boss .. For Malaysians, Bazaar Ramadan is part of the culture we are proud of where all races come together for the love of food. A+M goes on a food hunt at one of the most popular Bazaar Ramadan in the capital city (Kampung Baru, Sentul, Wangsa Maju and Bandar Kinrara) to check out some of our local creative talents.
The Malaysian legend, P.Ramlee may have left us 40 years ago but his Labu dan Labi masterpiece lives on. An inside-look on how the beer brand spurred transnational participation for the world’s first selfie from space.


Shanghai Disneyland, the first Disney theme park in China, shared a peek at what the Resort will look like with the unveiling of a.. Several small independent marketing agencies have joined forces to form a holding company called The & Partnership, lead by CHI & ..
DDB Group Hong Kong has developed a campaign for Landmark Men to deliver party invitations with Polaroid shots send to all SCMP re.. Cartoon Network has expanded its global creative talent search to include the Philippines, looking for talented Filipino writers, artists and studios who can develop its next hit show. Called the International Shorts Program, the announcement was made Tuesday at Manila-based production studio Top Draw Animation, opening its doors to local animation representatives and media for the first time for an exclusive studio tour.
Top Draw Animation is among Cartoon Network’s partner studios from the region which helped animate two upcoming titles Monster Beach and Exchange Student Zero, together with its original creators Melbourne-based Bogan Entertainment Solutions. Original content makes up a large percentage of Cartoon Network’s line-up, with shows like Adventure Time, The Amazing World of Gumball and Uncle Grandpa contributing much to its firm claim as the Philippine’s No. And this content with notable global appeal is built by an equally diverse creative team from different countries, says Silas Hickey (pictured middle), Cartoon Network’s creative director for Animation Development in Asia Pacific, who flew to Manila to grace the event.
Monster Beach is a feature-length animation TV movie to premiere on 31 October while Exchange Student Zero is a series to be aired mid-2015, inspired by a 2012 animated movie. The Philippine Daily Inquirer appointed two of its news paper veterans to top positions at its online news portal ..
In conjunction with the upcoming 56th Merdeka celebration, MyTeksi has collaborated with The Potong Artisan Pops ice cream brand t.. Ali Grayeli took on the role of  executive creative director at McCann Singapore in June this year after a year as senior creative director in the agency. After a misspent youth thinking my band would make it big, I woke and realised it had no hope in hell. So in 1994, I packed up what I could remember from art school and moved from Vancouver to LA.
Learning from them how to dig deep and keep moving when life gets really really really sucky has saved me many times. Everyone needs to learn that skill… for everything else there’s probably a YouTube tutorial so mentors are becoming optional. According to a Fournaise finding, an astounding 70% of marketers failed to deliver the expected performance – be it more sales, la.. BDO Unibank has handed BBDO Guerrero creative duties for its institutional campaign for 2014, following a four way pitch. Following the appointment of TBWA\Shanghai for AIA China last year, the insurance company’s Hong Kong branch reaches out to TBWA\Hong Kong to lead its creative account.
Joanne Lao, managing director of TBWA\Hong Kong, said the agency was look forward to strengthening AIA’s local leadership and long term success.
Skype hands PR duties to Waggener Edstrom across Asia, expanding a global relationship with the Microsoft-owned communications bus.. Recently, they paired up with Ford and ran a series of print advertisements in Israel that highlighted the amazing potential of print as a medium when paired with newer smart technologies.
Scan the QR code on the page and see three innovative features of the new, smart, Ford Explorer.
But, every time we see it there are notable differences in the execution of the concept, all of which have us asking the same question: Is print really dead? So, in the case of the Ford Explorer, BBR Saatchi & Saatchi Israel have decided to let the car do just that.


However, the way that a company portrays itself in advertising has always been linked with their reputation. Recently I featured a McDonalds guerrilla marketing examples post that included some really great examples. A friend of mine, who owned a small agency, liked my designs and offered me freelance projects. And it’s getting tougher; nowadays everybody thinks they are creative and assumes ideas are easy to come by.
He was one of the successful local ECDs in Singapore (during the Neil French era) creating iconic work and winning a lot of awards. He continues to report to WaiFoong Leong, chief creative officer and chairman, BBDO Greater China. He ensures our clients’ brands and our agencies are always basking under a positive spotlight. We truly recognize the value of the talent in this region and a show like Monster Beach allows it to be consumed by a global audience. He took on the role following his move from Shanghai where he was ECD of Ogilvy & Mather and OgilvyAction China.
My dad for giving up everything he had built to move us to Canada in 1979 as revolution broke out in Iran. I don’t speak Mandarin… just zone out and enjoy the company and hope at some point I open my mouth and voila, I’m fluent. It looks like Electrolux has come up with a new activity you can do with its vacuum clean..
The result are three advertisements that not only send a strong message, but suggest a changing trend. This advertisement brings the two together, combining the undivided attention that print marketing can offer, with the innovative use of technology consumers have come to expect from online marketing. With the videos that are associated to the QR codes in the print adverts, the agency is able to literally showcase how the car performs, and the new features that make it so special.
By taking this into account, the agency has been able to not only improve the reputation of Ford for its innovative potential, but better the reputation of the car simply because it was manufactured by them. I recently stumbled upon this marketing campaign via twitter (which by the way…thanks to all our Facebook and Twitter followers for making such a great community. I gave up my Economics degree (don’t worry, I did graduate with a Bachelor’s degree) and pursued my newfound love. Besides, it’s good to go out and observe life and the little stories that unfold before your very eyes.
Besides his creative influence, I was inspired by his business acumen as exemplified by the successes of Spencer and Monsoon, which were eventually sold off to BBDO and Lowe, respectively. It’s really funny stuff and, with the exception of some voice talent based in North America, it’s all created in Australia, Hong Kong, and right here in the Philippines,” he adds.
By utilizing the almost ubiquitous QR scanners they were able to give everyday users an interactive viewing experience, without needing to complicate the process with excessive additional software. I didn’t lose my job and we didn’t lose the client; but my copywriter and I had to pay for the replacement ad.



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