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21 Solent Circuit known as Norwest Quay is located in Norwest Business Park, a major suburban office estate located northwest of the Sydney CBD.
Overall, our approach provided a speedy turnaround for our clients, with excellent cost efficiencies across this document's design and production process. Services: Copywriting, Creative Direction, Art Direction, photoshop image retouching, graphic design, artwork. 8 Herbert Street is a high profile high-tech office and production development located within the heart of St Leonardsa€™ dynamic business, IT and medical technology hub, immediately north of Sydneya€™s CBD. Subsequently stage 2 of the campaign is underway, a 'for lease' marketing campaign to lease the remainder of the vacant space, approx.
The Owners: The Australian Unity Healthcare Property Trust (HPT) one of the largest and highest-rated unlisted property funds in Australia.
An updated marketing campaign for April 2104, JLL approached Wright for a fresh look at our 2010 marketing campaign for this property, which had become outdated due to changes in the marketplace. This new refreshed project provides the leasing agents with a means to communicate to prospective tenants the many considerable benefits and stunning views offered in this high rise commercial office, as well as the staff amenities which a Chatswood location has to offer.
Wright Creative's skills were employed to devise a series of marketing tools which included a responsive design website, photo galleries and e-brochure and onsite marketing signage at Pacific Highway, Chatswood. This development of 23 luxury townhouses in Annandale, Sydney on the harbour foreshore lent itself to some traditional, yet contemporary graphic design.
Services: Naming, Identity design, branding design, logo design, copywriting, responsive web design, (front-end development), brochure design, CSS, video art direction and animation, logo graphics, and marketing support. Further to Wright Creative being appointed by The GPT Group on their successful $60M development at 5 Murray Rose Avenue, and its subsequent lease to the Lion Group we have been tasked by the development's project managers to create and produce a series of virtual reality 'artist's impressions'. The marketing campaign includes branding identity, e-brochure, marketing signage, digital media and a display suite installation.
Interiors HQ offers a modern vision for interior fitout and optimising the property life cycle. We are proud to announce the results of the project marketing campaign for GPT Group's $60 Million 5 Murray Rose development. Wright Creative's role in the project involves a wide variety of specialised marketing solutions, from branding, to developing a website with a video 3D virtual tour, to outdoor signage, direct mail promotions and more. The tagline 'work smart, play hard' has been very effective in marketing this office building which was fully leased two months prior to construction completion, and is now home to top-quality tenants such as Sydney Olympic Park Authority. Taking into account our valuable insight to the Sydney Olympic Park market, Wright Creative was commissioned to produce a fully integrated digital and print campaign.
Our expertise provided Watpac with a highly effective range of marketing collateral which assisted in the leasing and subsequently the sale of this asset.

The project also won the New South Wales (NSW) Australian Institute of Building (AIB) Professional Excellence Award for Commercial Construction ($10a€“$50 million), the AIB National Professional Excellence in Building Award for Commercial Construction ($10a€“$50 million), and the NSW Master Builders Association Award for Excellence in Safety for Construction (less than $50 million). Wright Creative offers a comprehensive document design and print solution for a wide range of applications such as tenders and awards submissions. AMP Capital Investors has approached Wright Creative to devise a cost-effective approach to provide marketing collateral for several industrial properties throughout Sydney.
These efficiencies through a systemised design approach also means consistency in branding, creating a strong identity for our client AMP Capital, as it grows its industrial portfolio.
The featured project here is an industrial facility of approximately 9,356sqm located at 2 Glendenning Road, off Sydney's western bypass. Wright Creative was tasked by St Hilliers to create a video presentation virtual tour of 88 Talavera Road as part of a 'second stage' of the marketing campaign for use by the agents Colliers.
The aim was to position the estate for a sale to a developer (ultimately Mirvac puyrchsed the site and redeveloped it as apartments). After Pacific Publications (part of the 7 Media Group) relocated their HQ from 35-51 Mitchell St, McMahons Point, the property was being refurbished. Winner of the coveted SAPPI international design and print award, in the a€?Trading Printers of the Yeara€™, Brochure Category. One of the website's design features is the way in which the images come into view: heritage-style black and white, then fading to full colour a€“ suggesting how fashion has evolved over the years, yet Pran still remains classically a€?in stylea€™. The owners of this large, older style office building, the Commonwealth Bank were relocating to Sydney Olympic Park, consolidating several different offices to their new 48,500sqm campus. We created a range of marketing tools for the agents that sell the main features and benefits of the building and the key offerings to the new tenant. ING Real Estate turned to Wright Creative for a fresh strategic design approach to marketing this property, City Views Business Park, located in North Ryde. Our campaign a€?enjoy more exposurea€™, highlights the key benefits of the location a€“ signage exposure to passing traffic, because the property is located at the intersection of two of Sydney's busiest arterials: Epping and Lane Cove Roads. Services: Creative direction, copywriting, photography, art direction and photo retouching, signage artist impressions, map overlays, digital print project management. Once all stakeholders had agreed to the proposed content, we implemented the design which incorporated the existing branding elements. The marketing collateral consists of a below the line strategy, utilising direct mail (brochures), local press advertising and street frontage marketing signage. Within 1 month of campaign launch the property was successfully sold for $38.5 Million to The Australian Unity Healthcare Property Trust. The project has been perfectly complemented by the range of design and marketing colateral which we have created for the developers and marketing agents to use as a launchpad for their marketing efforts.

An Australian design 'first': 6 star Green star eco-rating in a commercial office of this kind, and at this unprecedented scale in the state of NSW. The brief called for a complete identity for this new ground-breaking development, an animated website to showcase its features and benefits, as well as an animated video virtual tour video presentation and web site banner advertising. NSW State Property Authority called on our expertise to create their award winning submission brochures for the national Urban Taskforce Awards. Our solution has been to design and produce flexible modular layouts, enabling us to provide massive time-savings which in turn translates into reduced cost and reduced start-up-time per project. For effective marketing the property needed top-notch photography, and some creative thinking put into producing a brochure that could communicate all the benefits of this great location (and one North Sydney's largest areas for lease in one contiguous floorplate). Chapel Street being well known for its high fashion shopping, the building is a perfect backdrop for the home page of the website.
The marketing concept and visual branding theme lends a fresh and recognisable look to the marketing tools. Ain response which included professional on site photo shoot, customised 'artist impression' images, image retouching, maps etc, design and layout, aerial views, copywriting and high quality, vibrant digital printing at A3 size. Owners Altis Property Partners tasked Wright Creative with producing a quality marketing brochure to communicate to prospective tenants the property's significant benefits. The document was supplied as PDF allowing our clients and the agents flexible distribution options. This is an ongoing project with future digital component scheduled in upcoming phases (including planned electronic direct mail, dedicated website and digital advertising).
To achieve this result within 7 months of campaign launch is a highly effective outcome for our client. The website was created with a high level of interactive animation yet is simple to navigate a€“ no gimmicks and just enough detail. Throughout the proposal the images show mock-ups of how FOX Sports' signage could look on the building and proposed FOX livery in the lobby area to aid the agents in communicating all the benefits of this property.
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