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Digital Marketing Courses is an education arm of Zuan Technology, a leading SEO, Web designing and Web Development Company in Chennai having its remarkable existence for nearly half a decade.
This is due to the digital environment being a greater tool to get connected with your target market or audience.
Digital Marketing Analytics – Trains one on action with regards to information and analytics derived from digital marketing campaigns. CRM and Ecommerce Marketing – Gives techniques on how to combine powerful e-commerce initiatives with great and effective customer relationship management strategies and email marketing plans, among others. You may think otherwise about getting a proper Digital Marketing certification, especially with the extra expenses needed for the program, or maybe because you’d think that a degree in marketing is enough. More often than not, college courses fall a little short with relation to modern marketing strategies. If you know the ins and outs of digital marketing (of which content marketing is part), you won’t have to rely much on the traditional ways that actually costs more, yet is less effective in reaching lots of possible markets.
With clients and companies seeking professionalism at every level, they would look over your certifications aside from your degrees earned, and seek out your specializations to better utilize your skill set for their business. Aside from improving your employment odds and helping you achieve your long-term career goals, getting a Digital Marketing certification also allow you to expand your knowledge and skills, and innovate the possible ways to connect with your target market via online marketing. He thinks he has the ability to become a successful technopreneur which his unique ideas could be the next big thing. For Corporates :  More and more corporates from various industries have started implementing Digital Marketing for their business.
For Pros : With the ever changing algorithm of search engines, it has become very important for professionals in this field, who were more focussed on SEO, to shift from this corner and look at the broader picture of Digital Marketing for their career growth. For Students : The demand for market ready Digital Marketeers with marketing background is very high at present. Trained hp's marketing team -TechShu, the most knowledgeable digital marketing company in India. A premier organisation that represents and sets the tone for public policy for the Indian software industry. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Digital Marketing Certificate Course Digital marketing is also known as web marketing or internet marketing. Reputation management on social media; Measuring your Social Media Strategy through Social Media Analytics. Marketing in the Digital Age is a four-day course being conducted by the Rausing Executive Development Centre at the Lahore University of Management Sciences [LUMS] from 23rd to 27th February. It would be interesting to see whether the course is academic in nature which revolves around solving Harvard Business Case Studies or has relevance to the Pakistan’s digital sphere as well. Enter your email address to subscribe to this blog and receive notifications of new posts by email.
Saqib Khan manages Pakistan’s largest selling battery brand in addition to being a contributing writer to Dawn’s column ‘Karachi Notebook’.
Contemporary Marketing (20 Credits)This module provides a theoretical look at the world of consumers and their behaviour in the digital environment, drawing on consumer behaviour, product, brand and communications theories to interpret and understand how consumers are respond to different technologies. LSBU Employability ServicesLSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Dag has 15 years of commercial experience in marketing and strategy, both in the UK and the US. Kim worked in industry for over 35 years and was the managing director of a sports (SME) manufacturing and retail business before opening her own marketing consultancy. The taught component of the LSBU course provides students with the module Marketing in the Digital Environment, which introduces elements of marketing science, changing consumer behaviour, new media, branding, and the communications process.


Select a case study and read about practical project work, student’s placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective. This course provides a complete overview of all aspects of the digital landscape and how to integrate and use them to achieve business and marketing objectives. This program has been approved by the New Jersey Department of Labor for workforce training grants. Each of our instructors is a working professional from industry with at least 20 years of experience. To register for a course, all new students will take a placement test which consists of both a written and a spoken section for Free. Those who like to continue your career in IT field then study this course and get high earning jobs! Before, companies solely based their sales and response over the newspaper or magazine, whereas today, more businesses are getting into gear with the ways of the Internet.
With traditional mass media being replaced with online marketing via emails and social networking sites, the latter is shown as a necessity for everyday connectivity, and better effectiveness in marketing according to the graph (which is part of an infographic) as seen from Adecco below. Even if you’ve completed your degree in BS Advertising or BS Marketing, you still need to cope with the times of today, and utilize the vast resources that the Internet has to offer. After all, a certification or diploma is just proof of the knowledge you hold—not necessarily the knowledge itself. You need to stay current with the marketing field and learn from the innovative experts to stay valuable, especially when seeking employment. With a digital marketing certification, you can get ahead of the competition and assure yourself that you can advance your current position, or better yet, be prepared to take new opportunities when they arise. According to an article in Inquirer, “Content marketing by itself and in tandem with social media marketing allows businesses to connect with customers on a deeper level.
We have seen it transform from its initial phase wherein "SEO was synonymous to Digital Marketing" to the era of "multiple Digital Marketing Channels" and each having its unique proposition and depends on the right mix of various channels.We have headed many digital marketing companies before starting Techshu. Given the  exponential growth in number of internet users in India and the ability to target your best possible target market through the various digital marketing channels, most corporates have started taking help from professional agencies. We have set up a very elaborate and illustrative training for such professionals with as many as 19 Sessions. There’s not much feedback available online about how this course fared the first time around.
Farrah Arif herself have put out in the digital sphere is a slideshare presentation giving the programme details and a video intro to the course on Daily Motion. He’s a brand manager, engineer, writer, photographer, traveler, food critic, dreamer all rolled into one. This module sets out to enable students to learn how to operationalise the key marketing, consumer behaviour and communication theories to enable students to critically appraise the swiftly changing digital marketing channels in the light of marketing theory.
You may find employment in middle to top management positions in large corporates or small charities, in modern e-businesses or public sector organisations. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. His research over the past 20 years has focused on branding, buying behaviour, and developing markets.
In addition, the Research Methods module will develop your ability to apply qualitative and quantitative analytical techniques to interpret relevant business data and derive effective and ethical solutions.
Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. They offer a 30 minute face-to-face session where you can get tailored advice on fees and funding.Book a 1-2-1 Advice SessionScholarshipsWe offer students considerable financial help through scholarships, bursaries, charitable funds, loans and other financial support.
To find out when you should apply for your LSBU accommodation or student finance read How to apply tab for this course.Enrolment and InductionEnrolment takes place before you start your course.


It is designed to cover the complete marketing mix and be relevant across multiple roles and disciplines, whether client side or agency.
This course is especially useful for those with no formal project management training, as it builds up the project management process from first principles. They are senior project managers who bring a wealth of practical expertise to every workshop. But the knowledge gap is posing a problem for these corporates to track the works of the agencies. The emerging e-commerce trends as seen in companies as Flipkart, Amazon, and numerous similar companies have grown very fast in recent past years. If you Google it, the top 10 results almost all of them pertain to the content being put online either by the REDC [ Rausing Executive Development Centre] or by Dr.
Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. You will also be given the opportunity, through the dissertation, to develop an individual approach to a research project, enabling you to specialise in a particular area of digital marketing that is of interest to you and your career. Read more about applying for accommodation at LSBU.FinanceIt's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Many of our scholarships are given as direct Tuition Fee discounts.Overview of scholarships and fee discounts for postgraduate students. This is a classroom  training, to be held mostly at various B- Schools to update the students on the digital marketing front and give them elaborate knowledge on each digital marketing channel.
This has provided opportunity for marketing professionals, professionals in different areas of services, and business owners to use digital marketing in their areas of business and job functions.
Students will explore how they are being used and can assist in the delivery of marketing goals.Research methods (20 credits)This module provides students with the learning, tools and techniques necessary for the completion of their dissertation, the final component for students wishing to obtain a Master's degree in Digital Marketing. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:direct engagement from employers who come in to interview and talk to studentsJob Shop and on-campus recruitment agencies to help your job searchmentoring and work shadowing schemes.
You will then need to take 100 credits, which will be made up of Research Methods (20 credits), Contemporary Marketing (20 credits) plus a 20,000 word dissertation (60 credits) to meet the overall requirement of 180 credits. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. There will be an online data gathering exercise that you will complete yourself, then you will be invited to a welcome meeting. This training is designed specifically for corporates to get a complete insight of Digital Marketing in relation to their specific product or service. Even if you dare to go to the second or third page of Google, you would be hard pressed to find any independent review of the programme. Students will learn about the methods and tools of research and develop an understanding of the logic, sequence and structure of a research project, thus enabling students to design a logical structure for their dissertations. Read how to pay your fees postgraduate student.Postgraduate Application ServiceBook a session with one of our specialist Postgraduate Advisors. Read more about the Graduate Loyalty Scheme.International ScholarshipsAs well as being potentially eligible for our postgraduate scholarships, International students can also benefit from a range of scholarships just for them.
Which is quite strange considering some of the movers and shakers of the corporate world must have attended this course. The aim of the module is to ensure that students are aware of the vast array of methodologies available to them and facilitating their ability to produce an original piece of work which adds to their existent body of knowledge and will help students explore the sources and types of information required for the research projects and the practical challenges associated with obtaining information. Over a one on one Advice Session they'll advise you on postgraduate degrees at LSBU that match your interests and experience.



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