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Direct marketing emphasises trackable, measurable response, results and costs from prospects — regardless of which channel is used.
Direct marketing is used by businesses of all sizes — from start-up businesses to large blue chip companies.
A properly constructed direct advertising campaign can give a positive return on investment by showing how many potential customers responded to a clear call-to-action.
The demonstrable result of Direct Marketing is the reason for its increasing popularity, however due to the likely need for up front investment, this has caused some companies to prefer online marketing such as pay per click and search engine optimisation. In reality, as online marketing methods become more mainstream the costs are likely to rise to same or higher levels, as less people are delivering direct marketing messages. Direct marketing is an effective marketing tactic that involves contacting potential customers directly, typically by mail, email or phone.
The High Impact Marketing Manifesto is a quick and easy to read book, which contains 27 simple, but effective tips for all types of business owners.
Last week I wrote about the importance of constantly being on the lookout for smart direct marketing examples you can use in your business. I want to continue sharing a few cool direct marketing examples that recently caught my eye, including a really smart online up sell strategy that got me to spend more money.
Many direct marketing examples and packages I critique for clients make the mistake of hiding the big benefit inside an envelope that offers no indication of what’s inside.
This next direct marketing example was a fun-looking piece I received after enrolling in Cigars International Cigar of the Month club.
Finally, this last direct marketing example is one that blew me away (and got me to open up my wallet to spend even more money).
Words cannot due this justice, so check out this video I captured as I went through the process. So there you have several unique direct marketing examples, which I hope can help you in your marketing. I'm a speaker, author and high impact marketing strategist for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. Dan Kennedy Asks Mike Capuzzi to Be Featured in the Next Edition of The Ultimate Sales Letter Book!
Since 1998, I've been helping businesses owners create more effective and profitable marketing.

Contains 27 simple, effective marketing tips tips for all types of business owners.  These time-tested strategies are guaranteed to radically transform your marketing results! My new Home Hub from BT ready for my BT Infinity super fast broadband installation the following week.
A direct mail letter from BT inviting me to take out a BT broadband package as a new customer. I immediately went on to question what sort of service I am likely to receive from BT when clearly the left hand doesn’t know what the right hand is doing and started to doubt whether I had made the right decision in switching providers. I accept that BT is likely mailing thousands of prospective customers a week and that this direct mail piece was probably scheduled weeks ago. Alison Jobson is a chartered marketer and Director of Devon-based marketing agency, Straight Marketing Limited. As a Sales Manager for a direct mail producing company I would like to comment on the article you wrote regarding what you describe as a poor example of Direct Mail. A mailing campaign such as the BT one may have been in the planning for many weeks, sourcing data from many lists, compiling it into cells and assigning flags and codes all to enable data to be collected at a later date from the respondees.
Once the data has been passed on to a third party supplier such as ourselves there is perhaps only a very short window of time before it is printed and personalised and fed into an envelope and from there straight into a mailsack.
If BT then wished to cross check and subsequently remove any records of folks who had recently taken out a service relevant to the mailing campaign in question, it would in the first instance be so time consuming, therefore expensive, and secondly ludicrous. Yes it is a technology based business but direct mail is still a mechanised operation that results in physical pieces being plopped into a sack, extraction at any time during the process once data is processed and progressed to the printing stage is extremely difficult, a visit to a print and mailing operation like ours would certainly be helpful to you before criticising BT for poor marketing, and its hardly going to affect your technical service from them at the end of the day is it ! They are like any other business, trying to maximise their position in the marketplace and if along the way it makes a few people question their marketing techniques then so be it, their company hasnt done too bad on it so far ! Thank you for taking the time to comment and share your insight on the mechanics of direct mail.
The Legal StuffStraight Marketing Limited is registered in England and Wales with registered number 07997497. Generally, direct marketing involves businesses and organisations communicating straight to a customer or prospect. Besides the direct communication itself, actionable insight, analytics, and measurement of results and return on investment, are critical to a Direct Marketing campaign.
The data can be selected by contact address, demographic information,spend potential  historical company information, financial history.

This only increases the potential return on investment as there is less competition for the attention of the prospect. The steps for a direct marketing campaign are outlined in this helpful small business marketing article.Effective Direct Mail Campaigns - Designing effective direct mail campaigns is an art form. The boss wants you to put together a direct mail campaign but first he wants you to estimate the costs. Yet how hard can it be for a technology based business such as BT to get the technology right to ensure these mistakes don’t happen? Alison spent 13 years working in-house for a number of professional service firms advising and developing marketing communications programmes and business development strategies. Direct marketing techniques include email marketing, SMS messaging, websites, display advertising, paper based fliers, promotional letters and other direct channels. The enhanced information is used to develop a list of targeted entities with preferable characteristics.
Methods of marketing communication can include email addresses, phone numbers, fax numbers and postal addresses.
Fortunately, we're here to help!Direct Marketing Creative Advice - Struggling with creative concepts for a direct marketing campaign? She set up Straight Marketing in 2010 to help small to medium sized businesses raise profile, win new customers and increase sales.
We offer a short overview on some effective direct marketing tactics.Reasons to Use Mobile Marketing - Explains the advantage of mobile marketing or marketing by way of text message. Discusses how its ability to reach massive amounts of people can increase your customers and make your business more money.Successful Postcard Marketing - Gives tips on how to design and distribute your postcards in order to achieve a successful postcard marketing campaign.
That may be changing with Dukky, a service that combines direct mail with the power of the Internet.Keep Your Customers with Greeting Card Marketing - Tips on how and when to use greeting card marketing to keep your existing customers.

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