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By now, most marketers understand the need for a mobile marketing strategy, but they’re still trying to pin down what makes an effective mobile marketing strategy. The QRaze is a customer loyalty program targeted for retailers and restaurants of any size. Once the customer scans in, they have the opportunity to gain rewards, and browse through the customized entertainment screen. The QRaze allows for e-mail opt-ins, is fully integrated into your POS system, and provides real time metrics.
About Tobe DirectTobe Direct provides innovative, targeted Direct Mail solutions that break through the clutter to help your business connect with customers on a more direct, personal level. Using a range of both offline and online marketing methods can result in increased sales and profit as you target a far wider audience than online alone can provide. Effective integrated marketing benefits greatly from an accurate, up to date database that holds detailed information about the buying habits and demographics of your customers. These are some of the reasons why offline mail activity can help to deliver increased overall sales. Direct mail and catalogues provide you with the ability to describe products, features and benefits in greater detail than is possible online.
Direct mail and catalogues have a permanency that allows for them to be kept and re-read at any time and any place the recipient wants to. Marketing material arriving in the mail acts as a reminder that your company and its products are there and will act as sales stimulus.
Direct mail and catalogues are a proactive sales tool driving sales, whereas online is a more reactive process. It is a very immediate method and is excellent for creating urgency to respond by time limited offers.
E-mail can be used as a teaser or follow up to a mail campaign to increase overall mail response.
It also beneficial being used to cross-sell and up-sell from products bought and for follow up to basket abandonment.

Phone follow up to people who have clicked through on an e-mail campaign but haven’t converted can result in increased sales. Twitter, Facebook, Linked-in and the other social media sites can all be used to good effect in an overall integrated marketing effort.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Q3.5a : How important were the following criteria when choosing your brand for your last purchase? The two biggest, money-wasting, sales-killing mistakes almost every small business owner makes in his or her marketing. How one small business owner grew from $300,000 to $1,500,000 in 24 months just using this one idea. You'll learn the one thing that prospects want more than anything before they decide to buy from you. If you aren’t currently doing any mobile marketing, you’re missing out on a valuable opportunity to engage with your customers in a channel that they use on a consistent basis. Customers are given the chance to opt-in to QRaze through QR codes located throughout the store or restaurant. It allows your business to create a loyalty program that turns good customers into great customers. It is much more convenient and quicker to sit down and browse through a catalogue or read a direct mail piece than browsing a website. Similar to direct mail list are available that allow you to target your audience specifically so you don’t waste time and money contacting those that have no interest in your product or service.
It also provides valuable information on why the experience didn’t result in a conversion. The biggest benefit is providing a greater level of exposure of your business in the market place. The benefit also comes from being able to develop a customer contact strategy based on return on investment.

Lists are available that can be refined to quite a detailed level of targeting for consumers and businesses. But it can also help to improve and develop relationships with customers driving the growth of greater loyalty and trust. If you are purely using online methods you are dependent on people inputting the optimum keywords for your site. The same consumers are patient with glitches, errors, delays or any negative issue that has arisen solely because they are loyal to the brand; they tend not to look at competitors offering similar products.
Your customer service can benefit too from listening to your customers and providing a quick response to negative talk.
This is something that the late Steve Jobs has been credited for in his ability to create an emotional connection between Apple and a target market. Specialising in events and private site promotions, the firm has generated over 60,000 new customers already this year for its clients.
We have a great name for running highly profitable events where clients can confidently assume that we will attract new customers for them literally every day.
Now being able to say ‘here are the new customers we generated for you – and by the way these customers are 70-80% more likely to stay with your service for 12 months or longer’ is going to be a huge benchmark for the industry”.
Secondly, that the customer has all of the information needed to be able to make the right decision about the product or service for themselves without pressure or time restraints. Finally, Source Marketing Direct claim the emotional connection made at the point of sale will be key to its success.

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