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Would you like to request a proposal, enquire about collaborating on a project or just say hello? High profile testimonials: Big trust factors come from these testimonials and they help describe the benefits at the same time as showing off the exposure the service has received. Social sharing location: People are more inclined to share something right after they actually get it. Preview: People react well to the psychology of try-before-you-buy, so adding a preview of the eBook (first chapter or a few choice pages) would help people know what they are exchanging their personal data for. Confident benefit statements: All of the statements in the main content area are titled in a way that makes the company sound very confident in their ability = trust x10. Validation: They jump right into showing off the famous publications that have featured their company.
Removal of doubt: The subtext below the CTA lowers the perceived risk, which can improve the click-through-rate (CTR). Use of Copy Highlighting: Highlighting the word inefficient is good, but it draws your attention away from the headline. Encapsulation: The form area is nicely highlighted by the box that draws your eye to it through the use of contrast and encapsulation.
Benefit Statements: the page is kept simple in terms of copy, and the 3 points at the bottom of the page focus on benefits, which generally appeal to people more strongly than features.
Tugs at Your Heartstrings: The photo is emotive, especially with the dog staring you directly in the eye to make a connection and keep you on the page. Content chunking: The page is broken down vertically in a way that makes it easy to digest.
Strong clarity in the value proposition: The headline is simple and inviting and the secondary block of content and CTA explain in simple terms that you can create a free site. Benefit based headline: Indicates that there are other options out there, but this is a better way to do it. This is the modern apple-esque equivalent of the old-school long sales letter landing page. The price and call to action to buy the app are nicely positioned above the fold, leaving you to explore the page knowing how to interact when you are ready. Proof of concept: The photo gallery at the end caps it off nicely by showing that you can take great photos with this app. The reviews beneath the phone are highlighted in red, making them the most important visual aspect of the first screen. Even with a clean and conversion oriented design, many pages still commit the cardinal sin of providing outbound links that aren’t part of the conversion funnel. The links at the bottom of the page still go to external microsites (click the image to see the full screenshot). Considering the viral quality of the design, I’d like to see some type of “Share This” social media button (Facebook or Twitter). After clicking through to the destination page (a sign up form) – I noticed that the application can be used on an iPad.
Ok, this one’s a touch controversial as it was created by one of the co-founder’s of Unbounce (Carter).
Social Proof: the Facebook widget shows photos of anyone you know that’s “recommended” the page alongside a count of smooth music fans. Provide a clearly stated secondary headline beneath Smooth Sailing, which describes what the event is.

Throw up a lightbox style popup with a Map to the location “The Biltmore” – to prevent people leaving the page to figure it out.
Positive language – Rather than providing lots of copy to ready through, Shopify has created five bullet points. Clear CTA – the CTA is clearly positioned and concise – there are only three fields to complete, lowering barrier to entry and making it more likely that the user will complete sign-up.
Supporting information – their supporting information is comprehensive, but delineated from the main sign-up area, so as not to cause confusion or draw the user away from the sign-up process. Hey, want to check out some of the best WordPress landing page themes?  If the answer is yes, you’re in luck! We selected these themes by hand, our choices primarily based on the quality of their design, their relevance, and their age.  Newer themes were favored in the interest of keeping things fresh.
Ray is a responsive app landing page theme for WordPress that features a striking modern design and a top-notch user experience.  Five distinct demos are included with the download, as well as a light and dark version of the theme. Six pre-made color schemes are available out of the box, and the theme is both retina-ready and responsive.  MailChimp is integrated to help you build your mailing list, and the built-in options make Ray a breeze to customize on the back-end. The lightweight Bluap theme was developed by the WordPress wizards at GavickPro for the promotion of apps, software and other digital products. Straight-forward and easy to use, the delightful, user-friendly Landy theme is easily one of the best landing page themes available for WordPress.  The minimalistic approach not only looks wonderfully modern and professional, but makes for a speedy and enjoyable user experience. Landy is responsive, translation ready and easily customizable using the controls provided in the Live Customizer. Apper is SEO optimized, to help you get that coveted top spot in the SERPs, is well-documented, and includes demo data so you can get things up and running in a hurry with no fuss. Some other odds and ends like testimonials, pricing tables, and a FAQ template are also included.  A good value overall. This modern, high-contrast theme is a great fit for hip new startups, apps and software companies.   The one-page layout takes full advantage of parallax backgrounds to add visual flair, and the backend options panel leaves plenty of room open for customizing fonts and colors. Fourteen is SEO optimized and 100% responsive for a flawless display and user experience on mobile devices.   Nicely documented and easy to install. An HTML version of the theme is included free, and plenty of online documentation available to help you get everything up and going smoothly. Delicious includes a shortcode generator, three custom widgets, and three color presets.  Translation ready. Knowing what you know about landing pages puts you head and shoulders above your contemporaries. By limiting this to 10 tips, they stand a good chance of increased conversions by providing an easy to consume resource. I was worried when I saw the contact us button at the bottom (thinking they were mixing click-through with lead gen) but it just pushes the page back up to the form. From a design perspective, the grey monotone prevents a mishmash of colour creating any visual distraction from the call to action (CTA). They’ve gone with B here, presumably in an attempt to catch your attention and increase curiosity (or to push a particular button).
Which is actually a good thing in this case, as the sub-header is where the meat of the headline is.
The destinations are not comparable to the main CTA and shouldn’t give visitors the chance to wander.
The CTA’s load in a lightbox, where I would expect them to move you on to another page to sign up.

They aid getting you back to the top (as it’s a long page) with the classic ^top links at the end of each section. Here they repeat the CTA (the yellow button) in 3 of the sections to keep enticing you to sign up (this is smart as you don’t know which piece of content will trigger the sign-up response and having a CTA right there will aid conversions. This is a great way to develop confidence in your visitors, letting them know what’s in store for them.
I’d recommend making it subtext in the button to reinforce the lack of a signup barrier.
Make it clear which fields are required, this will make the form appear shorter than it is. You’ve probably seen the less trustworthy ones before, where the writer uses reams of ultra persuasive copy to convince you that, despite being an average Joe, they have managed to build an online internet business that prints money.
The target customer already has an iPhone, so they are used to seeing beautiful design with apps placed in context with their intended use.
Professional photographers that just want a cool app for their phone will find this convincing.
While I would normally recommend the CTA get this level of attention, it really pushes you towards what is often the swing vote in a purchase – what other people say. If you’re looking anywhere for design inspiration for lead capture forms, this is a good place to start.
To get around this they’ve placed a directional cue (arrow) at the top of the form to point the way to the action area below. This keeps visitors on the landing page instead of wandering off onto another page – and away from your conversion goal. The call to action is very obvious, using conversion design principles (whitespace and contrast) and has text that explains a key benefit (that you can try it for free).
It would be a great test to have a video on the landing page that plays inside an image of an iPad. Yet the 6 feature links take you away from the page (more leaks) – when THEY should be the one using lightboxes to expand on the feature details without moving away from the page. Aside from that, I just think it’s awesome that the Cheezburger family is using Unbounce. Oprah consistently appears happy, using a strong personal connection (direct eye contact) to make you feel comfortable. Sorry Webtrends, as much as I love you, this is a rookie mistake that should never be repeated.
The compelling design kept me on the page for a long time and more importantly, made me want to share it with other people. Showing the tool in action could provide the extra information required to inspire a sign-up.
Phrases such as ‘Easy to use’, ‘Secure’ and ’20,000+ Store’ breed confidence in the user (as does the tick icon).
Video marketing specialists Turn Here highlight good conversion improvement numbers and the side benefit that properly optimized video can be 53 times more likely to reach the front page of Google search results.

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