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In Part One of my behind the scenes look into the production of “PIMP in the SERP,” I exposed how we prepped and shot the video with no budget and only 69 minutes of access to a downtown Los Angeles skyscraper. In television production there are three pillar skills which if mastered a world of opportunity awaits – writing, shooting and video editing.
In the last decade, video editing has become an even more powerful tool as more and more consumers are doing the work that had previously been reserved for special people locked in dark rooms with $30,000 suites of fancy equipment.
Many amateur video editors wonder if the skills they have learned creating their own pet projects or home movies can actually be developed and refined into a career. There are many careers in television where video editing is the primary skill put to use each day.
As statewide promotions manager it is Rafferty’s job to produce and edit on-air marketing and promotions for all the CBS stations from Kalispell to Billings, while also building the branding elements and graphics used within the various newscasts. Working in promotions, or sometimes referred to as creative services, isn’t as easy as editing a video for YouTube, but it’s a goal worth pursuing if you’ve found video editing is something you truly enjoy doing.
As a former Director, you’ve made quite the shift to working in promotions, what are the skills you’ve had to develop in this role?
I’ve also had to really study up on the interactive side of things, with an extra emphasis on social media.  We don’t have a huge online department, so the promotions department handles a lot of our online work along with my usually television duties.
Fear is a powerful motivator – you see it used often in TV news – what emotions do you try to tap into to get viewers to stick around or come back later?
Rafferty: There’s the exaggerated promo line of “there’s something in your house that could kill you…we’ll tell you what it is at 10”.
Instead of flat out fear, I always try the “arming you with information” approach.  The world’s not coming to an end, but there’s some stuff you should really know to make sure it doesn’t. When there is a tragedy and one of your stations is doing continuous coverage, you jump into action to “brand” what the station is focused on – how hectic is it trying to be creative against a deadline? We don’t come up with sensational Dateline-like “Murder in the Heartland” titles for things. As far as the creativity on a deadline, it can be tough but we also prepare for these sorts of things.  We have a very strong graphics package and style guide, so we’re not starting from scratch on everything.
After that, it’s just a matter of incorporating it into our existing package.  I can typically have a full package of graphics ready for all of our stations to put on the air within 2 hours after a story initially breaks. With your technical background is it hard to watch a fictionalized show like “The Newsroom” that is entertaining, but does some technically impossible things?
Remember the early 90’s movie with Robert Redford and Michele Pfeiffer “Up Close and Personal”?  How in the hell did they do a live shot from inside a prison without any cables running to the camera or microphone?  I can understand the possibility of an RF camera or a wireless mic…but through prison walls and steel bars back to a simple microwave van? I don’t think so.  I saw that movie in the theater with my sister and absolutely ruined it for her.


I’m willing to toss aside reality for the sake of a good story, but it can be like nails on a chalkboard.  The second season premiere of The Newsroom when they cut an audio track live over the phone really angered me.
There are powerful video editing programs out there like Adobe Premiere, Final Cut Pro and Sony Vegas that are wonderful training grounds for a career that entails video editing. To jump to the next level, consider learning photo and video manipulation software packages like PhotoShop and After Effects. Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact.
Work with virtually any video format thanks to native editing support for DV, HDV, RED, Sony XDCAM, XDCAM EX, Panasonic P2, and AVCHD. Deliver video in a variety of formats for viewing on air and on DVD, online and offline with Adobe FlashA® Player and Adobe Media Player software, and on mobile devices with Adobe Flash Litea„? software.
Use Final Cut Pro XML interchange to transfer projects directly from Final Cut Pro to Adobe Premiere Pro without conversion or rerendering, preserving commonly used effects and transitions.
Record directly to disk and maximize camera image quality using software-based waveform and vectorscope tools to quickly calibrate your camera, check levels, and monitor your signal. This is a really powerful video editing software, it's a little more complicated, if you do like video editing, you will like it.
The most popular video editing software come from Adobe, it works pretty well with Adobe PhotoShop, if you often use PS, this is the best video editing software for you. Your program is superior to others and your tech-support people is always patient and smart, keep good work.
A wide range of cameras like Nikon, Panasonic and Sony etc are supported by Premiere Pro CS5 which makes it possible to import as well as edit the digitally recorded videos faster. Premiere Pro CS5 also integrates with other Adobe products like After Effects, Photoshop, Illustrator etc.
Below are some noticeable features which you’ll experience after Adobe Premiere Pro CS5 free download. Before you start Adobe Premiere Pro CS5 free download, make sure your PC meets minimum system requirements. No offence Fatima – but why are you only posting the free trials that are available at the manufacturers websites. It may be a tough (and still expensive) choice, but more than any other major CC release, Premiere really piles on the new features. As always, Premiere faces stiff competition not just from Apple (in the form of its widely adopted Final Cut Pro) but also itself. In fact, it made me so mad I haven’t watched the rest of season 2, it’s still sitting in my DVR waiting for me.


When video editing don’t become overly reliant on effects, stick with story development and save the effects for special purposes.
Use speech recognition technology to create text-based metadata to help you organize your assets more efficiently. Edit faster with powerful editing tools that give you precise control and real-time feedback. Jump to a specific area of a shot by searching for keywords within the dialogue, and then use keywords to quickly locate and display what you're looking for a€” or even cut video based on the script. Instead, let Speech Search generate a transcript of recorded dialogue, and then quickly navigate to key words and phrases.
Adobe Encoder can be used for DVD authoring while On Location can be used for recording directly to the disk. Premiere Pro CS5supports latest GPU technology which enables users to go through the videos without rendering.
With this integration capability you can you can easily import your projects from one place to another. Whereas older versions of Premiere could run you upwards of $600, now you can get constantly updated versions of it for $50 a month—and get every other Adobe products with it. New functionality tweaks for the better the ways video cards handle playback and exporting projects. Every generation its own Premiere Elements consumer video software gets better and better, and as its one-time-only cost is $100, that remains a compelling option for the budget-strapped.
Pass the metadata through export for web publishing, enabling searchable video and helping to unlock new revenue streams.
Some Hollywood flicks have also used Premiere Pro CS5 in their production like Monster and Ben Affleck starrer yet to be released Gone Girl .
With its 3D editing capabilities Premiere Pro CS5 has gained enormous reputation amongst the users. If you like to use certain effects over and over again, the Paste Attribute function lets you do so automatically. The Audio Clip Mixer gives you a simple, in-software way to adjust the way your clips sound.



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