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If you’re not playing this card, your chips are bound to land in your competitor’s stack.  In other words, you’ll lose. Look, a wheelbarrow full of money will get you a 30-second spot on the Super Bowl broadcast.
You have my permission to do any or all of the above, but if you want to communicate directly with people who actually grant you permission to market to them, get in the email game.
If you’re prone to number crunching you’ll discover email trumps social media and search for conversion—in a very big way. You accomplish this by asking the people who visit your site to give you their email address. This email opt-in form will generate a high response rate because it asks only for your name and email address. Your landing page should offer a free resource you make downloadable or instantly available online.
Your blog is an ideal venue for getting new subscribers, that is, if you set it up to do so.
Having an email list is one thing, but creating a list of loyal and enthusiastic readers is the real goal. Neuroscientist George Lowenstein gave us research on the “information gap theory,” which teaches when people encounter things that pique their interest, but don’t reveal “the goods,” they are compelled to delve further. The most popular type of email, especially for businesses who consider themselves content marketers, is the enewsletter. If you create a lot of content, digests are easy to compose and highly useful for getting extended mileage from your content. Autoresponders—often called “drip campaigns”—are created for the purpose of lead nurturing. The use of autoresponders addresses a common challenge in email marketing: attention attrition. Email service providers make it easy for you to create autoresponder series and schedule them the way you like (e.g.
Transactional emails are triggered by a specific action contacts take and are usually a fulfillment of a request. Recipients generally anticipate transactional emails, so the open and click-through rates are high. Spam filters work differently, so there are no hard and fast rules, but there are general tips for avoiding them. A proven way to increase ROI in email marketing is segmenting your email database into groups with specific interests and sending unique messages to each. Whether your company is big or small—and your lists are big or small—the practice of segmentation is likely to help you succeed in making customers feel you’re tuned into their specific needs. Think about the questions and concerns newcomers will have and create a special onboarding track to answer their questions, tell them about the resources you offer, encourage dialogue and possibly even move them further down your sales funnel.
When you join an email list, you’re far more hot-to-trot for reading the emails you’re sent. As I mentioned earlier, email offers the tremendous advantage of being thoroughly measurable.
It’s easy to test your email in a variety of ways, so there’s no excuse to not do some testing. My email service provider is Campaign Monitor, which I chose because their templates looked sweet and I stick with the service because it’s the best I’ve tried. If your subscribers are in all kinds of different businesses and located around the world, you may find there’s no perfect time for sending the same email to everyone on your list.
In the early goings of your email marketing campaigns you’ll want to consider testing what information is presented and how.  Variations in terms of how the email is laid-out are test-worthy. You’ll also benefit from testing your call to actions: what they are, how they look, how many to include, how often they are presented, etc. If you do direct response email, you’re likely to have an assortment of ideas regarding offers: free trials, discounts, multi-product kits, bonuses and various incentives. In effort to save you time, money and humiliation, I’ll leave you with a list of mistakes email rookies make. The low prices and easy entry into email marketing inspires many businesses to have a hack at it. Email is the purest form of permission marketing and the most effective way to boost your bottom line and grow your business.
Review the email tactics and techniques offered in this paper and win big with the ace of online marketing. Barry FeldmanFounder at Feldman CreativeBarry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. All-In-One Large Volume Email Marketing Services to create, broadcast and track email campaigns.
Despite the new internet tools that have entered the market, appropriate email marketing is definitely a component that you should not neglect in your online marketing strategy. Is the most cost-effective Internet marketing tools as it not only drives direct sales but also supports sales through other channels. Promotes customer retention through the increasing of awareness and the building of relationships that are based on loyalty and trust. Allows for targeting, enabling you to communicate effectively according to your target audience’s needs. At Notion Age, we can bring you through a successful email marketing and email viral campaign from conception to completion. Our avant-garde email marketing software has been utilised by many MNCs and SMEs in their Email marketing campaigns and has reaped tremendous results.
To find out more about Notion Age’s High Volume Email Blast Services or how you can began your effective Singapore Email marketing campaign; Contact our consultants now. Notion Age is a Singapore leading creative interactive agency and top SEO company that offering best web design service, professional SEO Singapore (search engine optimization), SEM (search engine marketing), CMS (content management system), email marketing solution (edm design and email broadcast), online marketing and other digital marketing solutions. Metrics is a form of measurement that evaluates how effective your marketing campaign really is.
2- Bounce rate – The percentage of emails that failed to reach the users due to filters or bad email address. 5-Retention- The amount of users who have chosen to opt out from receiving emails from you in the future. There are many software’s online and offline that allow you to manage your email marketing campaigns both online and offline. From recent trends there are three big mistakes you want to avoid when email marketing to a list. Become a Private Member and Empower Your BrandJoin thousands of subscribers getting exclusive content,private case studies, updated industry insights and valuable business growth strategies.No Spam ever, just great content!
March 2, 2014 by Hoang Tran Leave a Comment The progressive technology today brings the world closer with more effective communication modes such as the email.
Modern companies are discovering the huge business impact emails have in enhancing the company brand and image. Every business company should implement effective email marketing strategies to secure a higher market visibility and position to boost its image and bottom line.

A good email is an important mail that must impact the recipient who is likely to be a potential customer to the company. A good email must have an impactful subject line that would compel the recipient to open the mail for a further read.
The Subject line allows only a certain number of characters to inform the recipient the gist of its contents. A brief email Subject line is more impactful to win an opening with the best of word choices.
A good marketing email must always be professional in every aspect that would offer a great impression to the recipient. Every business email sent must reflect the company well to uphold the market image and brand.
Proper choice of words must be chosen as email content in promoting the business offerings without coercion to purchase or order any product or service. Once the recipient warms up to the sender, subsequent emails can contain promotional products and services that would benefit the recipient who would welcome such updates.
It may take more than one email to win over a potential lead as a loyal customer for the business. The innovative business marketer continues to identify the best form of email marketing strategy that promotes the targeted products and services of the company effectively to compel a positive response from the recipient. Smart businesses today are capitalizing on modern technologies and resources in their marketing strategies that include emailing.
Well designed business emails compel potential leads to look forward to such mails as well as avoiding spam labeling that render the email useless in its marketing tactic. The type of business you have and the way your business is conducted should factor into the choices you make. For example, an edition of your newsletter might contain a portion of a blog post, a special offer, an announcement, and a link to a survey.
For example, your email may capture all or most of the content you’ve published in recent weeks. Most of the content I include is of the curated variety, that is, it’s been published by a company other than my own.
If you spend a good deal of time learning about subjects relevant to your audience, it should be easy for you to create digest emails that list valuable resources such as books, eBooks, podcasts, videos, etc. You may have a product, service, event, or new information asset you want to inform your readers about. The extreme focus of an offer email lends itself to tracking and analysis which should help inform subsequent marketing and sales decisions.
Your prospects are sent a tightly connected series of emails introducing multiple pieces of content over time.
That is, your messages speak to a specific program and thus, focus on a singular conversion goal (sign-up, try, buy).  With marketing automation tools, you can advance your autoresponders to nurture leads more effectively with “if” scenarios. Though they most commonly play in the ecommerce space, transactional emails can be a response to a reservation for a webinar registration, a product demo, or even signing up for an email list. As a marketer, you can take advantage of this type of email because the recipient has just actively engaged, so it’s wise to provide a specific call-to-action.
If you have a longer gem you feel you have to share with your reader, it might work just fine as the headline in the actual email. They recognize the email communications they typically create for established subscribers might not be a perfect fit for new registrants.
If your business has “interest groups,” say for example, by gender-specific products or price points, you’re bound to create a far more satisfying experience for your readers by treating them more personally. By assessing the performance of specific sends, email series, and campaigns, you can establish benchmarks and continuously refine and improve your tactics. A step beyond click-through, conversion indicates the recipient performed a desired action such as filling out a form or buying a product. The percentage of recipients that open your email is meaningful, but for technical reasons, a bit elusive, and therefore unreliable.
You shouldn’t be overly alarmed by a small percentage of unsubscribes because the goal is to send email to those that really want it. Doing so will give you valuable insights into your prospects’ behavior and preferences and help you perpetually improve results. Even so, testing time-of-day delivery for a few emails is likely to be a worthwhile exercise to help you determine the time of day that provides higher open rates.
You may find a significant difference in response rates when you compare early, mid, late-week and weekend deliveries. When you have different ideas about what to write, split-testing versions of the copy will help you determine which style or message resonates best with your readers. Consider testing masthead designs, number of columns, lengths, images, color schemes, fonts, and styles. Test similar emails that do and don’t contain the recipients’ names to see which performs better. An especially test-worthy variable is where the CTA is located… at the end, beginning, both, in a sidebar? Investing the time to test offers with a sample of your email database, could have a significant affect on the return you do or don’t realize.
They fail to notice open rates have slipped, their list is shrinking, or their emails are bouncing and getting marked as SPAM.
It’s the only channel of online communication that remains private and provides a direct connection to your prospect. Regarding email marketing, what if you are a start up and are yet to get traffic to your site, can you create an email list through social or other channels ? Find out more about our extensive range of interactive web design, email marketing and SEO services.
As one of our core business and with our vast and diverse experiences, we know the best approach to achieve high participation rate and high volume delivery rate with professional EDMs that your target audience will be able to relate to.
To-date, we have worked with many MNC and SME clients such as Toshiba Singapore, Microsoft Singapore, Mitsubishi Electric Asia, Great Eastern Life, Trend Micro, Regus, Sony Ericsson, Resorts World Sentosa, MediaCorp, ESPN Star Sports, 7-Eleven, PARCO Singapore, CityGas, M1 and etc.
Companies are becoming more aware that there is a need for change and with increasing mobile usage in the world, smart phones have changed formatting for emails.
In general email marketing concepts still remain the same and wont change much over the year. The most common mistake is when companies don’t have a human touch with their campaigns. Many consumers and companies are communicating with each other via email to lower the cost of communication besides enjoying greater effectiveness. Emails allow the company to share the availability of their products and services cost effectively and quickly. Hence, the Subject line is crucial as it is a deciding factor to the recipient to open or trash the mail. An interesting and non-sales subject line avoids being trashed on first sight; it also avoids being labeled as spam without the recipient viewing it at all. However, a Subject line that is too long may cause the recipient to lose interest in its contents as preconceived ideas may be formed through the many words. Email marketers need to have a wide scope of vocabulary to formulate brief but dynamic words as an email Subject line.

It is common courtesy to inform the recipient about the email sender briefly before introducing business aspects. The email should be properly formatted and structured to ensure that the recipient is able to follow through the information that would help form a good impression of the company; much more to compel the recipient in patronizing the company as soon as possible.
There must be a good feeling about the email and sender to establish a good point of contact.
The recipient who does not view the marketing email as one would tend to open it much faster to view its contents.
Hence, meticulous research should be conducted by the business company to identify the needs of the potential lead before sending out any business email.
There is no rushing over a closing sale as the competition is intense in the market today on all products and services. Different potential leads react and respond differently to different types of business emails. Patience must be exercised with persistency in follow up emails until the lead makes a purchase decision. Flexibility must be exercised with alert changes to the recipient’s response to the emails to enjoy a positive response faster. However, the growing amount of junk mail in cyberspace lowers the effectiveness of business emails unless innovative email marketers exercise the best of strategies in ensuring effective email marketing to benefit the company. Budget even more wisely and you can splash your story all across the web, ramp up your SEO and go crazy on social media. You may have occasions to offer a variety of links, however, email studies will prove a single or extremely limited number of choices for next steps foster greater results. Also, because they usually include links back to your website, enewsletters are effective for creating traffic. Readers tend to like when you compose digest emails that highlight your most popular or useful content. This is definitely a popular format, however, I’ve made mine unique in that each edition addresses one specific topic, such as brand advocacy, LinkedIn, website design, etc.
Though offer emails are generally sent to everyone on your email database, you may see better response rates by strategically segmenting your list by some type of category. The behavior of the recipient (clicked, or didn’t; purchased, or didn’t) dictates the specific email message that will be delivered next.
When a delivery rate is uncharacteristically low, it’s a pretty sure bet your message was flagged as spam, which is obviously something you’ll want to revisit. Take your delivery rate from each month and divide by the number of email addresses you had to begin with. However, as means of comparison from email to email, your open rate is an indicator of the success of your subject line, so it should never be ignored. You need permission from every recipient otherwise what you’re sending is SPAM, which may not be against the law, but is unethical and a complete waste of time. This form of traditional marketing strategy still carries a personalized message to a consumer.
This shows that you don’t care for the list and almost insults the intelligence of your customers. Customers can be updated via emails on the latest promotion and company information to stay in touch while sales can be increased via more web visits by consumers to enjoy notified sales promotions.
The right words in the Subject line must be the ideal words to attract the attention of the recipient to instigate curiosity and further investigation of the mail. The stirring of curiosity and the potential gains to the recipient underlining the email Subject line would cause the recipient to perk up in satisfying their interest. The grammar and sentence construction must be proper to make the email professional and easy to read. The first few lines of the email should not be hard selling of products and services, but establishing good relations with the recipient.
Direct selling is not very effective in today’s consumer market with a host of choices at their doorstep. Hence, a business enterprise would need to identify the right niche market to reduce the effort and time from promotion to closing the sale. Sooner or later, the email recipient might be attracted to some particular product or service offering in later emails if the business marketer does not give up easily on slow responders. Hopefully this article can help you somewhat with the knowledge and tools to be able to make money online.I like to write articles about your favorite array as Design, WordPress, make money online and SEO. Essentially, the reader has reached a “now what” stage and you make it clear what the answer is: subscribe.
You want to understand this percentage to (1) tackle delivery issues (email addresses going bad at a high rate) and (2) track the growth of your list. Serious email marketers never lose sight of CTR and try hard to trace the reasons why some are higher or lower than average. Of course you can live without this metric, but if your email aims to sell, you should take conversion rate seriously. You may be sending email too often or somehow not meeting the expectations of your subscribers. And then, go take advantage of email marketing, the most powerful form of marketing available to you in the digital age. The contents should encourage a response from the recipient even if it is some simple information gathering of likes and dislikes which allow the business marketer to send promotions that are favorable to the recipient. Due to limited knowledge article will equally cliche, so look forward to receiving many words your suggestions to improve. And, if the problem appears to be consistent and significant, you’ll want to re-assess your opt–in process because you’re collecting bogus emails that have no value. Please use the comment area below to ask questions or contact me if you’d like help with your email marketing. It takes work to build a good list of prospects and contacts.) I like the idea of segmenting– going to do that with my next email campaign, thanks to you!
Responsive is key but sometimes the fancy HTML designs are less effective, it depends on your audience.
Consumers now check their emails personal and business through their smart phones and phone sales overlap computer sales at increasing percentages.
Constant Contact are known for their esthetics’s on their email marketing templates, a-Weber has a double opt-in feature that ensures high deliverable rates and Mail chimp is free for the first 2000 subscribers.
Your first impression is very important and this philosophy also applies to email marketing. For quite a while I switch to an all text version that increased my open rate and my direct reply rate. Companies are losing the corporate edge and choosing a less formal approach when talking to their customers.
The third mistake is when you fail to stay current with your list or the timing on when you start to respond to a new prospect who has just signed on to your list.
Now I am using an all text HTML version that looks cleaner but still looks like I hand typed it.

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