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An email marketing solution may be a standalone product for e-mail management only, or may be part of a large Customer Relationship Management (CRM) or Marketing Automation solution. Email Marketing System Accreditation Before looking at some of the different e-mail marketing systems available today, it is a good idea to familiarize yourself with some of the industry associations which help distinguish a€?gooda€? email marketing systems from a€?bada€? ones.
You should also read the checklist on the CAN-SPAM Compliance Guide provided by the Federal Trade Commission and look at the examples provided to make sure your sales and marketing e-mails do not infringe on the CAN-SPAM act.
Benchmark Email is CAN-SPAM compliant and purports to have good relationships with Internet Service Providers which theoretically makes it more likely that your e-mails will be delivered and will not be considered spam. Constant Contact consider themselves an industry leader with innovative features like being able to create e-mail campaigns right from your iPhone (although I am not sure how advisable that is!). Email marketing is all about getting a response and GetResponse helps you do that with 1000s of images and templates you can use to design eye-catching e-mails and newsletters. StreamSend is another email marketing system that you can try for free, or take a tour of the solution to get a detailed walk through of look, feel and functionality. Zoho CRM is another web-based a€?on demanda€? solution that has email marketing and marketing automation functionality. Infusionsoft is another solution that, like Zoho, very much takes e-mail marketing into the realm of marketing automation. Genius is the first solution we look at that moves past CRM and into more of standalone Marketing Automation. Did someone say, a€?free email marketing system?a€? Well, in addition to the standard demo or a 14-day trial you can sign up for the basic version of LeadFormix for free.
Eloqua prides itself on being the solution a€?more marketers rely on than all other marketing automation solutions combined.a€? While it may be a bit more expensive and geared towards larger enterprises, it is worth checking out because it represents the cutting edge of what is out there in term of a state-of-the-art email marketing system. Marketo is another highend standalone Marketing Automation solution that will give you an idea of where email marketing systems are evolving to.
Silverpop is the last premium Marketing Solution I will mention and is worth checking out for their great email marketing resources if nothing else. As you can see, there is quite a bit of overlap in functionality between a standalone e-mail marketing system versus more complex CRM or Marketing Automation solutions.
Do you have insights, strategies or a story about email marketing to share with other readers? Please feel free to browse the rest of our website to view email marketing features and more. Reliable Contact's HOT, New Facebook App is the most Important tool you can have in your Marketing System. Reliable Contact will Custom Design your Newsletter Template with built in social media plug-ins that integrate with the services you're already using. The Fully Managed Package is perfect for those who want the expertise of our Creative Marketing Team to do all the newsletter marketing for you. In this article, I want to give you some tips and advice on getting started while providing an overview of the leading solutions out there. I will look at leading programs in each category a€“ including a number of free email marketing system options - and give you the basis for being able to compare these to other systems you might research.


Seeing one or more of the following accreditations on the website of a particular e-mail marketing application or service is usually an indication that you will not get into any trouble by utilizing unethical or even illegal e-mailing practices (click to visit websites). The solution offers all of the a€?bells and whistlesa€? of a fully-featured system including newsletter templates, reporting and ongoing education and support.
They have a robust social media marketing model for tying e-mail marketing into social media sites like Twitter and Facebook and it might be worthwhile for you to look into this and see how it works in detail. In addition to standard best-of-breed features, GetResponse also offers social media integration as well as E-mail-to-Speech and Video Email Marketing functionality (not to mention another iPhone app!). While StreamSend does provide basic social media integration, don't expect a lot a features and resources in that area. If you are going to pay for an email marketing solution then it is worth checking out iContact's demo video or even signing up for a 30-day free trial. With their famous a€?No Softwarea€? logo, they were among the first software-as-a-service (SaaS) applications to become widely accepted by the market. Once again, this is a more complex sales and marketing automation system that goes beyond being a simple email marketing system. The builders of the a€?coolest email marketing program evera€? wanted to come up with a solution for small businesses that simplifies e-mail marketing. Building on the concept of standalone Marketing Automation, LeadFormix is another solution that provides you with a bucketload of data and analytics for you to be able to measure every imaginable aspect of your email marketing campaigns as well as be proactive in monitoring visitor activity across the web and other techniques to help you generate more leads. Sign up for the Eloqua overview to learn about things like Digital Body Languagea„?, which is learning more about your customers based on what they do online. Everything within the realm of demand generation from e-mail marketing to lead nurturing and scoring is included here and Marketo promises you a€?faster success with less risk.a€? If nothing else, you should check out the extensive Marketing Automation research, some of which is premium but many others of which you can download and read. More brand name customers and a full set of features including multichannel marketing, surveys, landing pages, white listing and a€?best-in-class deliverabilitya€?.
As well, different terms may mean different things to different companies and so your best bet is to do your own due diligence in looking at different systems. Perhaps you have implemented a new strategy that is working really well or have insights into how the role of email marketing is continuing to evolve. These templates can be customized by our designers to use your company details and corporate identity. The Reliable Contact Survey App allows for unlimited questions per survey and unlimited surveys per account. Branding is a Key Phase of the Marketing that will run congruent through ALL marketing strategies, so your brand message is driven home!
While you may not choose one of the programs that I talk about here, this information will give you a good idea of what you should be looking for and will also allow you to compare the features and functionality you should expect from a top system. As well, I will cover how you can ensure that your system is accredited and how not to get into trouble with the law by being branded a spammer! Benchmark is committed to staying on top of changing laws and email regulations which means that you will always be in compliance and you can use the system for a 30-day free trial. Constant Contact offer the features of a top-tier solution and you can view a demo or sign up for a 60-day free trial on their website.


Check out the great resources in their learning center and sign up for free to send up to 500 emails per month before looking into one of their competitive packages.
Instead, what you will get is a robust solution that has all the basics down pat and a good set of comparison features when looking at other solutions.
With Salesforce you are looking at a complete sales and marketing automation solution that may go beyond the simple email marketing solution you are looking for. That being said, the power of such a system is that it lets you manage customer information and monitor and grow opportunities while tying all of your sales and marketing activities together. What this means, more than anything else, is that you put all of your prospects into a funnel and then send them automated, periodic email updates. Well, you are going to have to view a demo or sign up for a free account that lets 3 users send up to a maximum of 2,500 emails per month.
If nothing else, you can learn a lot by spending some time reviewing some of the resources here.
This is a solution for larger companies with at least 10 salespeople spending at least $500,000 per year on marketing.
A video tour and product demo are available and Silverpop also has a services team that are available to help with email marketing strategy and more. How to Choose the Right Email Marketing System?
You also have the ability to modify the templates already on the system, free of charge.You also have the ability to group customers into any number of groups that you can define yourself. Reliable Contact is a Low-Cost, Highly Effective Marketing System that delvers a Huge Return on your Investment. If standalone, stripped-down email marketing is what you are looking to do then this may be the application for you. Zoho is a relatively affordable system in the world of CRM and you can sign up for the limited free edition or take a 15-day trial of the Professional or Enterprise versions. If you just want to send emails and forget about it, then this solution may not be for you.
Select it and click on the button to choose it.Then click on the link if you want to upload up to 3 more images. This is usefull if you want to send a targeted marketing email to only a subsection of your customer database. However, I can't resist presenting the best of these with links so that you can research them yourself. However, if you are committed to making the most of email marketing then Genius offers the detailed features and resources for you to roll up your sleeves and maximize your return on your effort and investment.
Different email marketing systems work for different kinds of company and so do not leave any stone unturned in finding the right solution for you. As a final word of advice, make sure you that you NEVER buy email marketing lists and that you use these email marketing system to market to your own email list which you should grow organically. Many email marketing solution providers will not let you use their products in order to market to third-party email lists!



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