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But most of you know today’s homeowner is spending most of their time on social networks like Facebook and Twitter. In Buddy Media’s study they stated, “the less people want to be at work, the more they are on Facebook!” And so by the end of the week, they’re more inclined to work a little less and check their updates a bit more.
Besides selecting an optimal time for your business to post content, you need to make sure that you make it a regular occurrence. About improveit 360Our business management software was purpose-built for remodelers, replacement contractors, and home improvement companies to help you grow your business and your bottom line.
I have been a professional marketer for more than 20 years now, which both makes me feel old and, shockingly, at times wise.
Now, I will admit that I have also tested and measured my marketing emails quite a bit (more than I want to admit, actually), and based on my years of research and diligence, I want to save you from all the mistakes and painful learning moments I had to go through in building event email marketing campaigns. So I sat down and wrote out my best, top-of-mind event email marketing tips that have worked for me over-and-over again and that won’t steer you wrong, whether you are marketing events to potential attendees or marketing an event planning service or event venue. If your audience signs up for your list thinking they will get useful resources and value-adds only to later receive a slew of stale sales emails, you will anger more people and damage your brand more than you can imagine. However, if you would have told them you would be primarily sending them crappy sales emails, your signups would be dramatically lower, but those people receiving your emails will be ready for your crap. But lets turn that around … Better yet, never push lots of sales pitches to your audience (because they are sick of being sold), stay far away from salesy language and instead be courteous, positive and honest in what your email recipients can expect when they opt-in to your list. It’s a good thing you already know that self-promotional emails don’t move the needle much ??  So what emails do work? Beyond providing your email recipients with educational and inspirational content, occasional offers and discounts that are of value to them also make great email topics.
Yes, you can certainly provide the expected offers like early-bird savings or discounts off your services. If you are like us and garner opt-ins via a variety of tactics (like product trials, e-newsletters and how-to guides), you want your new recipients to understand the kind of value they will get from your emails. So a good rule of thumb is to send six emails to your new email list members within the first month of them signing up. After that, I would recommend emailing to your list not more than twice a month and sending out one (1) offer email for every four (4) educational emails. The key here is consistency, and dropping off will only hurt you because your list members will forget about you. Before you can market your event, you need the groundwork in place to start planning and building it.  And Planning Pod has 26+ easy-to-use tools that can help you and your team manage every detail and collaborate online with ease.
I have found that my social media friends and followers are much more likely than my email list members to read our blog, so I have provided my email list with abbreviated versions of blog posts.
For starters, subject lines should be less than 45 characters (including spaces) so that they can fit onto smartphone screens.
Using alliteration in your emails (words in a phrase or sentence that have the same first consonant) also catches people’s attention and has been found to regularly improve open rates.
Generally I would say to avoid punctuation in subject lines (especially exclamation points … another spam flag).
Event professionals love to include lots of gorgeous pics in their event marketing email messages, and for good reason … you get lots of amazing photos from all the great photographers working your events.
A better practice is to focus on the messaging and basic HTML layout of your email, which almost all recipients will be able to see, and strategically embed one or two images in your emails that the user can turn on once they have opened the email. Oh, and avoid using attachments in your email blasts … they are also a spam flag for Internet service providers and email spam filters.
In my decade of hard core email event marketing, I have rarely had any success sending business event related emails on weekends or Mondays or Fridays. If you are sending event email invitations for social events like weddings or parties, blasting your event emails on weeknight evenings or weekends may actually show better results. People make fast decisions on whether they should read or trash an email, and you usually have 1-2 seconds to get their attention.
For your call to action to stand out, it should be in another color than the rest of your email; red is the most visible and garners the most attention, but green also works well.
This dilutes the value of it, and other people tend to overuse your list and do things with it you would never do. Get Great Tips, Insights and Advice Every WeekSign up for our Best-of-the-Blog eNewsletter and we will email you the latest posts every week. Get Great Tips, Insights and Advice Every WeekSign up for our Best-of-the-Blog eNewsletter and we will email with the latest posts every week. The complete and absolute Email marketing guide chocked full with e-mail marketing tips and strategies !
Since the emergence of the new era of social networking websites such as Facebook , Google+ and such , everyone seems to be forgetting to update their e-mail marketing strategies !

E-mailing has always been an excellent way of marketing online , and serves as excellent way of sending mass messages . Marketing online first started with e-mailing customers and at that point of time was one of THE most effective and brilliant ideas ever for online marketing . Sending out e-mails is this fashion has always been a more personal way of contacting a customer , since the messages can include subjects in any form from any changes that are occurring in the company  to keeping your customers up to date with everything going on or just reminding them about that big sale , this free e-book is exactly what you need ! Since everyone in our generation is way past the point of needing to know basics of how to set up an e-mail account and things like that , the e-book starts off with tips on how to broaden your mailing list and then further on down to how to make your online e-mail marketing strategies more and more effective . Email marketing is directly marketing a commercial message to a group of people using e-mail.
Yes this amazing Email marketing guide is equipped with all the essential email marketing tips and strategies to get your campaign going . Classy design and simple , easy-to-understand literature makes this HubSpot product another one of our favourites ! Learn all you can to know about what there is to e-mail makreting stratagies and effective e-mail marketing with tis free e-book . You are just one step away to form your media empire with this amazing Netflix clone script !
Create your own video sharing website INSTANTLY with this incredible video sharing script ! Studded with all the features of Wanelo this Social Media Ecommerce script comes with the most elegant layout . This app is power packed with all features required to run an entire social commerce marketplace instantly ! If you want to use email as a marketing tool, and you should, there is a right way to go about it.
The primary objective of any email marketing piece is to get your customers to open it, read it and take some action.
It takes time to mount a successful marketing campaign, but if they are successful, it is worth the time and effort. Next, subsequent emails should contain useful information, informative content, or interesting articles.
Now that you have the client communicating back with you, only then should you start the sales process. Only after you have established an ongoing relationship with the client, should you start including them in mass marketing emails. Many businesses start their marketing campaigns with blast emails hoping to capture 1% with which to build a relationship.
Homeowners are thinking about their situations and seeing how they can improve their lives in this time slot. Posting Tweets one weekend a month or sending an email once every other month isn’t going to help with your marketing.
With our powerful system, you easily manage leads, marketing, sales, scheduling, projects and your profit reporting! About a decade ago, I also stumbled into discovering that the colors red and green are optimal for emails (and especially for call-to-action buttons) and that blue just blends in with everything else.
For starters, timely studies and research conducted by you on topics that interest your audience. Usually a mix of educational content and discounts work well, and towards the end of the month you may want to toss in an opt-in confirmation email to make sure they are interested in sticking around. The reason for this is that people enjoy mulling through content and don’t mind getting more of these types of messages, but if they receive too many offers they tune them out and start ignoring them.
So ask your blog to do double duty and use your posts as content sources for your emails and e-newsletters.
In addition, you can curate content from other blogs and industry Websites and include blurbs and links to those in your emails.
Well, by putting your company or product name in the subject line, people will more easily recognize you among all the detritus in their inbox and be more likely to open a mail from a known entity. But question marks actually perform extremely well because people are intrigued by questions and want to know the outcome or answer, so consider using enticing questions in your subject lines, too.
So any emails you send that are a single image or are image-heavy may not be opened by a large percentage of your recipients who have their images turned off. But for emails for business events, your best bet is to send out on a Tuesday or Wednesday between either 8-10 am or 2-4 pm, with Thursday being a close second. Mainly because many people take long weekends and are sometimes out on Mondays and Fridays, plus those are the two work days in which people are the most buried. So you want them to dial into your message fast and be directed immediately to your intended action.

It needs to be direct, clear and short (less than 10 words), and it needs to be the next step the person should take regarding the email. And it should be above the fold (visible in the email viewer or when the email is first opened) and the first thing a person notices when they open the email. Your list is gold and your most valuable marketing asset, so don’t let someone ruin all your hard work and piss off your audience in the process. Purchased lists are often unreliable and the members of the list have not opted in to receive your emails, so your messages may not be welcome. Starting off with e-mail marketing is one of the initial steps a company should take to make their business take off . In its broadest sense, every email sent to a potential or current customer could be considered email marketing . It may not be ask effective as it was back in the day when it initially started , but e-mail marketing is always an important part of any small or big business .
It also explains in detail the email marketing best practices and benefits of email marketing .
Effective email marketing strategies are employed in small businesses to keep customers engaged and informed .
You open up your email and start deleting the stuff that doesn’t interest you enough to even open. Your first email to any new or potential client should be written directly and specifically to them. The question in the next email could be related to a product or service you offer and asking if they would be interested in it.
Even then, you should continue the one on one relationship you established at the start so they don’t start automatically deleting your emails.
Taking the opposite approach and building the relationship first, will net more dependable customers and in the end, make better use of your time.
Keeping a plan of when and where you post content will help build your social presence and increase your web presence. Videos detailing useful ideas and tips that educate them in their areas of interest and your areas of expertise. For example, you could curate discounts from events industry partners and offer them to your list. They set up an automatic distribution, or email blast, and they send out the same thing to every address they can lay their hands on. The best way to do this is to get them in the habit of opening your email from the start, and you won’t do this with an auto-responder or email blast. This takes a bit of time, but if you are just starting out, you aren’t getting hundreds or thousands of hits on your site. Again, the point here is to build a relationship and convince the potential client that your emails are worth opening and reading each and every time.
Now they are not only opening your email, they are responding to it and creating a dialog with you.
At this point, you are just asking their opinion, but are also roping them in as a potential buyer and future customer. Images and graphics that illuminate, inspire and entertain (oh, and infographics are still very effective, too).
If you are providing content, it should be to click on links to navigate or to download something. But a lot of it is marketing material from businesses that you have done something with in the past or at least given them your email address. Email blasts have their place in your marketing plan, but it should be used later in the relationship and only for certain types of communications. Automatic email responses are a great way to let people know you received their email or that they successfully signed up at your site. Take the time to write a personal note and get them in the habit of opening your emails from the beginning. Once you have this two-way communication going, you have developed a relationship with the client. Anything that varies from the norm but still reflects your brand and offers value is worth trying at least once. The fact that you delete their emails without looking at them says that they wasted the opportunity.

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