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When you are setting up an email marketing campaign, it is pertinent to know who your target audience is.
The greater number of options that you provide to your customers, the greater effectiveness that you’ll experience with your email marketing attempts. It is a fact that email marketing can be one of the best ways to keep in touch with customers, offer them special insider deals and keep them posted about new products that they may be interested in.
El emailing  es una palabra en ingles que se utiliza para definir el envio masivo de correos electronicos a un conjunto de contactos. El envio de una campana de email marketing es a la vez un acto de comunicacion online y marketing directo. El envio de newsletters por email es la mejor manera de mantener una relacion estable a largo plazo con sus clientes y clientes potenciales.
Enviar una newsletter o boletin de noticias, tiene costos inferiores a otros medios de comunicacion (creacion, preparacion, etc) y sus costos variables son bajos.
Una campana de email marketing es mas facil de configurar que una campana de marketing directo a direcciones fisicas. El software de envio de newsletter hace que la creacion y el envio de emailing sea aun mas facil. Desde el envio de una newsletter semanal o mensual, el mailing se presta muy bien a muchas situaciones y diferentes escenarios. Una campana de email marketing permite provocar interacciones con sus destinatarios, superando la simple lectura del email. Una oferta comercial puede desencadenar una compra inmediata en la pagina de la tienda, una newsletter puede generar en aumentar el trafico en su web y mejorar su reputacion online. Puede enviar diferentes newsletters basados en atributos especificos y distintivos (direccion fisica, historial de compras, entre otros). Solo necesitas una base de datos completa y precisa, la cual puede crearse a traves de un formulario de inscripcion en la pagina web o blog de la empresa, de esta manera los clientes que decidan rellenar el formulario estaran mostrando el interes en recibir por este medio, los anuncios publicitarios de la empresa. Las campanas de email marketing comienzan a generar resultados en cuestion de horas o incluso minutos despues de su recepcion. En general, nos encontramos con que el 80% de los resultados tienen lugar dentro de las primeras 72 horas despues del comienzo del envio de la newsletter. Sus destinatarios podran leer sus mensajes cuando lo deseen y les venga bien, a diferencia de una llamada telefonica por ejemplo. You can usually launch a campaign and measure your results fairly quickly, making email a great option for time-sensitive programs.
Buy or rent a list and send a short, compelling message to generate interest in your product.
Drive prospects to a special page on your website to download a white paper, a demo or other offer. Buy or rent a subscriber list or send the campaign to your current prospects and customers. Add news about your company, special offers, etc., but focus on content and information rather than pure sales.
Email marketing is more editorial than advertising, and it’s powerful because it can support and even drive a sales process.
You send announcements about products and offers; you occasionally use email to generate leads or keep your name in front of existing ones. You use email as a quick-fix – when you’re low on leads, you do a blast message; if you haven’t reached out to customers, you create a quick newsletter.

You don’t test your campaigns, and you don’t know how many of your messages are actually delivered. Create a free account in our marketing planning and management web app for step-by-step guidance.
Use email to meet the goals you set in your annual marketing plan; you can also use them as part of a broader marketing campaign.
Develop a tangible objective – for example, to generate a specific number of leads, demo requests, meetings, or purchases. Create a good offer and compelling call-to-action, and present it early in your message – readers skim.
Plan a series of emails to create an ongoing campaign – it takes multiple touches to generate response. Don’t forget fulfillment – if your prospects expect a phone call or email, deliver it quickly or you could lose their interest. If you’ve never launched an email campaign, you’ll probably need to use an email service provider (ESP), typically a web-based service. Make sure you’re following accepted industry practices – you’ll improve your probability of success. The Marketing MO planning app is your behind-the-scenes Chief Marketing Officer, a comprehensive resource that will improve your overall business, whether it’s a consulting practice, start up, or mid-size company. David Chism started his business out of a passion to help small contracting businesses grow, be more profitable and become better known to their target clients.
Hands-on marketing management, cloud computing & mobile technology advice for service businesses. It can help you keep in touch with customers, offer them special deals and update them about new products. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes.
The subscriber is obviously interested in your product if they have clicked on the link in your email. Graphics can take a long time to load which may discourage some users from viewing the e-mail. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. The proper research regarding your market niche will help you determine your target audience, and you can then build an effective email marketing campaign. Subscribers should have the option to select how many emails they want to get, when they get them and how much information they want to give. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. A recommendation from a friend is very effective due to the fact that people trust their friends. Use the tips and techniques from the above article to help you launch your successful email campaign. Su objetivo es promover un mensaje a un conjunto de usuarios a traves de la bandeja de entrada de sus emails. Solo unos pocos minutos pueden separar la creacion de una newsletter y su distribucion a miles de destinatarios. La base de datos tambien permite insertar campos personalizados en tu mensaje con el fin de aumentar la relevancia y su alcance.

A few years later, B2B marketers discovered its value, and email campaigns have become an important tool for businesses in all stages and industries. Email marketing is a powerful vehicle that enables you to cost-effectively communicate with your market in a way that’s immediate and relevant.
It’s easy and inexpensive to test different aspects of your campaign on a segment of your list, so you can hone your creative and your offer to generate the best possible results. Your campaigns offer strong content and messages; you create custom landing pages to convert clicks to prospects. You can reach a large audience through email, but that doesn’t mean you should – narrow targeting means you can speak more directly to their needs. Choose a reputable ESP to help you stay compliant with spam legislation and get your messages to your prospects’ inboxes – a major issue in email marketing. The more time between campaigns, the higher your rate of bad addresses – and those “bounces” could trigger spam alerts. If you’re working with a new ESP or list, evaluate your delivery and response rate before you roll out.
When tackling any new marketing task, have confidence that we have your back – with the structure and detail you need to get things done right. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.
You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be. To put a silver lining on unsubscribe requests, constantly ask readers why they want to unsubscribe and use that information to improve the experience for future readers. This is a great way to introduce your business to potential customers that are very likely to have an interest in your products or services. Business people get hundreds of emails (or more) each day, so you’ll need to get your message past spam filters and give them a reason to read. It’s an investment to develop that content, but it’s the content that gets people to open your messages and continue to read them over time.
A good ESP can raise your delivery rate, manage your opt-in and opt-out process, keep your email list clean and provide reports that can help you improve your results. Keep testing and improving your subject lines, headlines and copy, design, offer, landing pages, even the delivery timing. So this blog is a place where he writes about technology, the latest gadgets, marketing ideas, personal thoughts on small business and more. The information and tips from this article can help you create an email marketing campaign that is tailor-made for your business. Educate yourself on how these spammers are incorrectly using email marketing and go your own way.
You’ll also need a strong offer, valuable editorial content, appropriate design and a good fulfillment and measurement process.

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