Emarketing excellence chaffey pdf,software agreement template,how to marketing on facebook for free,create free landing page templates - 2016 Feature

As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is:* Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation.
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Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. Balanced - insights based on industry research, reports and some academic work where appropriate. Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter. Best practice and excellence in Irish eCommerce will be recognised for the first time in the Retail Excellence Ireland Awards and through a new quality mark which has been launched by the retail industry body.
The winner of the main award, eCommerce Website of the Year, will receive a digital marketing campaign to the value of €20,000 plus help from the eCommerce award sponsor, Google, with digital strategy and marketing. Now in their 15th year, the awards are the most prestigious and most recognised event in the Irish retail sector, with over 600 entries each year. The awards are open to all retailers which have eCommerce operations and it is not necessary to be a member of Retail Excellence Ireland (REI) to enter the awards. REI has chosen AMAS to design the assessment process and conduct the evaluations of eCommerce sites. There will be a two-stage evaluation process, and all websites that qualify for the second stage wil be eligible to use and market the new Retail Excellence Ireland eCommerce quality mark. The three eCommerce catetory winners will be in contention for the overall eCommerce Website of the Year Award, and the chance to win an integrated online marketing campaign in association with Independent News and Media digital platforms, valued at €20,000.
For the initial stage of the process, AMAS will conduct  an independent review and benchmarking of each nominated site, using an eCommerce best practice measurement and assessment tool under headings that include usability, customer experience, compliance and trust (see below). Then in stage 3 a judging panel will select the finalists, based on Stage 2 evaluations and application details from the shortlisted companies. The winning sites will be selected based upon the presentation content and all assessment outcomes, and the winners will receive their awards at the annual ceremony in Galway in November 2011.


AMAS’s involvement in the eCommerce awards builds on our work of conducting detailed independent evaluations of websites and other online channels for a range of business and government clients. Design approach – is a bright, attractive and modern graphic design consistently applied across site? Clarity of offer – is it immediately clear what the customer proposition of the website is? Quality of content – are the text, images, and multimedia messages clear, accurate and up-to-date? Usability – are navigation, labelling, location information all clear and informative?
Compliance – does the site apply good practice in privacy, legal statement and inclusion of your registered office address? Retailers wishing to enter their websites for the new eCommerce category in other categories in the Retail Excellence Ireland Awards can download an entry form from the REI website RetailExcellence.ie.
Further details on the awards can be received by emailing awards [at] retailexcellence [dot] ie or by calling 065 684 6927 or visiting RetailExcellence.ie. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools.
Also a range of viewpoints - not just the author's view, but also other leading opinion formers. The new eCommerce category will provide a benchmark by which leading Irish eCommerce sites are judged. REI was keen to ensure that the eCommerce category matches the stringent assessment process which has been a hallmark of the retail awards since its inception. Those shortlisted websites will then be in contention for three category awards plus a premier eCommerce award. The winner will also receive consultation and support with Google experts on its digital strategy. All sites which reach this stage will be eligible to use the new Retail Excellence Ireland eCommerce quality mark.


This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. These shortlisted sites will go on to stage 2 of the process, a further assessment by an experienced online consultant. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool.
Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing. No complicated techniques just straightforward digital marketing sense and an empowering toolkit of models and strategies. Should be used by any serious digital marketer!' M Zinopoulou, CEO of The Digital Marketing Association 'Chaffey and Smith continue to clearly communicate practical, tactical, strategic and philosophical insight about the broad scope and significant constraints of online marketing.
This book lays bare the forest and the trees, helps you determine which trees are most beneficial and provides the necessary clues for harvesting them. A must read.' Jim Sterne, Founder, eMetrics Summit and Chairman of Digital Analytics Association 'Emarketing Excellence 4e is the definitive e-marketing resource for new and veteran digital marketers. Chaffey and Smith deftly guide readers through the constantly changing landscape of e-marketing, from strategy to implementation, in ten clear, concise chapters.
In this new edition, the authors have comprehensively updated the content to reflect the latest developments in the rapidly-changing digital landscape. Emarketing Excellence will continue to meet the learning needs of students and practitioners alike.' Mike Berry, Digital Marketing Trainer, Consultant and Blogger 'This complete e-marketing book refreshingly infiltrates the 'e' into every area of marketing, which reflects what is going on in marketing practice. There is a great balance between a big picture approach and getting down to the technical aspects of actually doing it through a range of media including social and mobile.



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