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Pauleenanne Design is a full service event planning and marketing firm founded by Pauleen Vacca. Consider us for your marketing needs including: logo design, business cards, social media marketing, email marketing, and graphic design, to name a few. Whether you have a Pinterest board filled with event dreams or you’re a savvy company looking to make a statement in print or on the web, we want to take your visions, enhance them, and execute them brilliantly.
If your brand or company is active on Twitter, you’ve probably come across a series of tweets on your timeline with a specific hashtag. So if you’ve been thinking of hosting a Twitter event of your own, but are unsure where to start, this blog post is a great place to start. Sometimes also known as a Twitter party, a Twitter event is an online event that happens around a topic using a specific hashtag. A Twitter party is different than a Twitter chat, which is a weekly discussion that happens on Twitter. SocialMediaExaminer states that “A Twitter chat is a public Twitter conversation around one unique hashtag. Your topic of conversation can vary widely from one objective to the other, so it’s important to be clear on your objectives and not change horses midstream. Once you have your objective, choose the metric you’ll be using to measure your final results. Think about who you’ll be inviting to your party and what topics they would be interested in. It is important to keep in mind that in order to attract more attendees to your event, you need to try and solve their problems.
Try to generate 5 or 6 subjects or conversational ideas related to your brand that would be of interest to them. If you have never participated in a Twitter event, then it is essential you do so before trying to host one yourself.
Knowing these dynamics can help you understand how to seed useful content when planning your own event. You can figure this out by studying your most popular content, by looking at questions in audience forums and by researching upcoming events or trends.
For example, let’s say your event is focused on parents of elementary aged children and your objective is to increase awareness about your reading products.
Now that you have your objective, audience, and topic you can look at potential date and time options for the event.
Like any party host, you need to ensure the time of your event is convenient for your guests. Look at the calendar for any special events or holidays, which could pull the audience away from your event. This can be a toughie and a lot of people often get stumped when it comes to creating a hashtag for their event. If you’ve attended a few Twitter events you’ll notice that they can be conducted in different ways.
Panel discussion: A panel discussion is a Twitter event where leaders in a particular industry get together and talk about a particular topic and share their knowledge with each other. Ask the experts: In this form of Twitter event, a group of experts act as hosts and answer questions presented to them by the attendees on a particular topic. Just like at a real party, you need enough people to help you ensure everyone is involved and having a good time. For expertise, look to your more socially-active clients or key influencers in your market to help you with the hosting.
It is very important to get a script ready before the party with all the questions and resources you will be sharing, so that you don’t miss anything. If it is a Q & A session or a panel discussion, it would be better to have all the questions you would be asking during the party sequenced out at regular intervals. You can use tools such as Hootsuite or Socialoomph to schedule the tweets in advance so that you are free to interact with all the participants during the party and keep the conversation going!
In case you’re holding an “ask the expert” event, make a long list of potentially quick answers formatted and ready for the 140 characters limit with links to further information.
If you don’t have an answer, don’t panic but note the questioner’s handle down and follow up after the party.

Walk through the sequence and make sure everyone involved has a clear idea of who’s doing what. Plan and create a comprehensive online repository of information, which can be shared during the party in association with your event topics.
For example, if you want more leads you may need to seed a few whitepapers into the script and so keep the tweet and link ready to use in your script.
Additionally, be ready with some fun material like infographics and gifs, which may become relevant during the course of the conversation. Also think about whether you would like to use your event to launch any new content like an animated video, posters, or special Vines. A landing page will help you promote the party and also help you collect emails and Twitter handles of potential customers. Your landing page needs to cover the event details right at the top, such as the time, date, hashtag and the theme or topic of the party.
It is important to know how many people will be attending your party so that you can decide on the number of hosts you would need during the event. For example, if you are promoting apps in your Twitter party, give away a few promo codes to people who participate in the chat. Because of the possibility of attracting people who only want the prizes, many Twitter events do not offer gifts.
If you do decide to offer prizes, be sure to detail how you will you be picking up winners on your landing page.
Now it is time to follow your script and ensure your co-hosts and experts are following theirs.
It is always a good idea to have questions numbered (Q1, Q2… etc.) so that participants don’t miss out on any of the questions, even if they join late. Use tools like Twubs, Hootsuite or Tweetdeck during the chat to keep up with the conversation easily. Stay in touch with the experts, hosts, moderators, clients and influencers during the chat either through skype, whatsapp or google hangouts.
And, if you want the attendees to try out your product, offer a free trial or a discount code at the end of the party. At the end of the party, offer to help the participants with any doubts they may have and answer questions that you missed out answering during the party.
Once you’ve picked your winners, be sure to announce it (using their handle and the party hashtag) and congratulate them.
If you had any influencers helping you out during the party, see if your budget allows sending them a small token of gratitude. These usually come during a trending event (like a riot or election) or they’ve come from a specially orchestrated Twitter event. When properly conceptualized these events can bring a lot of visibility and traffic to your brand within a very short timeframe.
A Twitter party often has giveaways and is used for promoting a new product or service, while a Twitter chat is about a general topic that is of interest to a large audience. Are you launching a new product, trying to bring awareness to your brand or just want to increase your follower count and engagement on Twitter? Participating will give you an idea for the pace of a Twitter event (they can go really fast!) and how guests interact with the brand and each other. A good topic should be relevant to your brand as well as interesting enough for people to want to participate. If you are nearing summer vacation, one of the key topics of concern amongst parents is summer reading slide, and therefore it may be of timely interest to them to attend a Twitter party that talks about summer reading tips to help their kids avoid summer reading slide. Choose a simple and unique hashtag that is easy to remember and has some connection to your brand. Attendees comment on each other’s answers and also on the host’s own answers in the form of guided information. Participants are usually given an opportunity to voice questions, but may simply tag along and listen to the conversation, retweeting when they hear something they like. A moderator usually helps field the questions to the right expert and maintain systematic answering of relevant questions.
So first decide if you’d like to host your own event or if you require professional assistance.

These events can go really fast with answers and questions hitting you from all sides, so try and think through your method to ensure everyone gets answers while the momentum of the event is maintained. Remember, these events are a great way to gain insights into what your customers want to know. Confusion during an event would give a very poor impression to your live audience, so go into this with as much planning as you would a live conference.
Some of these may be shared at regular intervals if you’ve planned that into your script and if it meets your business objectives. Twitter audiences tend to love being the first-in on something that could be trended or shared, so consider this aspect while designing content for your event.
Prominently discuss any giveaway or prizes, and added benefits such as a key influencer they can engage with, or first release of a new video. Including a RSVP form on your landing page will be a great way to find out the number of people who will be taking part in your party. Once the party begins more people often join in when they see their friends tweeting something interesting or relevant. But try to offer something that is related to the event, so that you don’t attract the wrong audience. Many events in fact, start with a countdown of tweets in the last few hours and minutes before it begins. Enjoy interacting and tweet to those who raise interesting points or have questions you can’t answer. Post the questions at regular intervals so that there is enough time for the participants to respond. While the host asks the question or the experts, influencers and clients handle the answers, be sure there is someone to stand by who can support where needed. Then contact the winners using a direct message to get their personal details in order to send them the prizes. After the event, thank your team, the moderators, experts, hosts and everyone who was involved in making it a grand success. Some are long-term and some are just beginning, but they are what make us connect as human beings. They also don’t usually cost much and are therefore especially useful when trying to boost your marketing numbers without crippling your budget. Also consider the timeliness of your topic, based on trending topics or what you audience seems to want to know more about. Questions are usually sequenced from simple self-introductions to problem-solving case examples.
The event will have a host who will initiate the conversation with questions and the other participants will join in with their views on the topic. For example, if a brand wants to clear doubts about their products with the consumers, they can do so by organizing an expert Twitter chat.
Consider bringing on a few internal twitter experts to help you with the logistics of planning and organization. A countdown will build excitement about the party and would push people on your timeline into joining the party even at the last minute. Some questions may get participants more involved than others, but remember you need to keep your script moving along.
If you have plans for a follow up party, let the participants know about it when the party ends. Questions need to be designed for short responses while staying interesting enough for the participants to answer to keep the chat lively. Be sure you have your handy list of relevant resources and be sure to keep an eye on whether your event is trending. Don’t forget to retweet or favorite interesting answers so you can come back to them later.

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