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Would you believe me if I tell you now that creating a mind map for marketing activities is the perfect way for marketing professionals or newbies increase their chances for success? You must know that marketing is a very important and often a crucial part of doing business because it involves the process of developing and implementing plans to identify, anticipate, and satisfy consumer demands so as to generate profit for the business. The mind map marketing professionals like you can apply on your very own business have the same uses as the one shown in the sample above. As I have mentioned earlier marketing plays a really crucial role in the success of your business. A mindmap marketing professionals like you and even those who are fairly new to marketing gives you the clarity you need. With mind mapping you may include the different elements that may affect the marketing of your product or service. To make all your mind mapping activities so much easier for you take a pick at the number of mind mapping software you can choose from. Unique Selling Proposition is defined as the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. Companies with well known USP’s: FedEX, Starbucks, Google, Cracker Barrel, McDonalds and Nordstrom.
Google’s USP is its vast amount of information, and how easy it is to use compared to other search engines.  Google organizes the world’s information and makes it universally accessible and useful. Simply click the link below to schedule your free 30 minute, no obligation, phone consultation. Or you can follow the link and our business coaches can provide a Complimentary Business Evaluation for your business. Filed Under: Business Coaching, Business Development, Business MarketingAbout Jim MalskiJim Malski started Next Level Strategies in 2001. This article is part of our “Business Planning Guide”—a curated list of our articles that will help you with the planning process! Strengths and weaknesses are internal to the company (think: reputation, patents, location). Existing businesses can use a SWOT analysis, at any time, to assess a changing environment and respond proactively. To get the most complete, objective results, a SWOT analysis is best conducted by a group of people with different perspectives and stakes in your company. A SWOT analysis is typically conducted using a four-square SWOT analysis template, but you could also just make a lists for each category.
I recommend holding a brainstorming session to identify the factors in each of the four categories. Once you are finished brainstorming, create a final, prioritized version of your SWOT analysis, listing the factors in each category in order from highest priority at the top to lowest priority at the bottom. I’ve compiled some questions below to help you develop each section of your SWOT analysis.
Strengths describe the positive attributes, tangible and intangible, internal to your organization.
Positive attributes of people, such as knowledge, background, education, credentials, network, reputation, or skills. Tangible assets of the company, such as capital, credit, existing customers or distribution channels, patents, or technology. What other positive aspects, internal to your business, add value or offer you a competitive advantage? Weaknesses are aspects of your business that detract from the value you offer or place you at a competitive disadvantage.
What factors that are within your control detract from your ability to obtain or maintain a competitive edge? What areas need improvement to accomplish your objectives or compete with your strongest competitor?


Opportunities are external attractive factors that represent reasons your business is likely to prosper. Has there been recent market growth or have there been other changes in the market the create an opportunity? Threats include external factors beyond your control that could place your strategy, or the business itself, at risk. Are there challenges created by an unfavorable trend or development that may lead to deteriorating revenues or profits? Has there been a significant change in supplier prices or the availability of raw materials?
What about shifts in consumer behavior, the economy, or government regulations that could reduce your sales?
Has a new product or technology been introduced that makes your products, equipment, or services obsolete? See our SWOT Analysis examples article for in-depth examples of SWOT analyses for several different industries and business types or download our free SWOT analysis template.
Once you have identified and prioritized your SWOT results, you can use them to develop short-term and long-term strategies for your business.
For example, look at the strengths you identified, and then come up with ways to use those strengths to maximize the opportunities (these are strength-opportunity strategies). Continuing this process, use the opportunities you identified to develop strategies that will minimize the weaknesses (weakness-opportunity strategies) or avoid the threats (weakness-threats strategies).
Once you’ve developed strategies and included them in your strategic plan, be sure to schedule regular review meetings. See our SWOT Analysis examples article for in-depth examples of SWOT analyses for several different industries, or download our free SWOT analysis template. This site is only to give you idea how to come up with your own SWOT analysis and not for the authors to do your homework for you. SWOT is basically a simple process but behind every simple process is a matured logic is hidden. SWOT is a tool to understanding the organisation’s strength, weakness, opportunity and threats. Similarly, Opportunity means If our organization have ability to perform any kind of task then in future or for long time our organization get opportunity. The SWOT basics, listed here in the article, are going to help you create an analysis for a number of different types of businesses. Mind mapping is an effective way for you to strengthen your marketing strategies and improve results for all your marketing efforts. You ensure that you explore all options necessary to let you deliver the desired products or services to your valued clients. So if you want to see significant improvements in all your marketing efforts then mine map now! In just one mind map you can show everything that needs to be done or analysed and it enables you to mark relationships between tasks. A mind map is a very convenient way for you to summarize all these elements in a single page so that you may do away with the use of too much documentation in paper. If you want to be more effective and productive then it’s time for you to mind map your marketing plan today. One way to create your USP is to analyze how other companies use their unique selling propositions to their advantage. If your competition is beating you on pricing because they are larger, you have to find another unique feature that addresses the customer’s needs. We’ll focus on your #1 challenge, and at the end of the call we’ll give you at least one practical strategy so that you can move forward immediately. Since then Malski has mentored thousands of owners to improve their results and achieve their business and personal goals.


It won’t take much time, and doing it forces you to think about your business in a whole new way. In fact, I recommend conducting a strategy review meeting at least once a year that begins with a SWOT analysis.
There are certainly other questions you could ask; these are just meant to get you started. You have no control over these, but you may benefit by having contingency plans to address them if they should occur.
After all, the true value of this exercise is in using the results to maximize the positive influences on your business and minimize the negative ones.
Then, look at how those same strengths can be used to minimize the threats you identified (these are strength-threats strategies). Use these meetings to talk about why the results of your strategies are different from what you’d planned (because they always will be) and decide what your team will do going forward.
I’m a young entrepreneur venturing into a business of talent scouting and manpower supplying. The question reads, Explain how to carry a SWOT analysis and how it might impact upon a negotiation strategy.
Mind mapping is also the best way for you to determine the best solutions for any given challenge relating to the successful operation of your business.
Thus it’s very important for you to be careful and serious when making your marketing plan since it can actually affect the entirety of you business. In addition it lets you identify relative priorities and identify patterns as well as allow you to easily keep track of progress. Once you find where you are unique then build your sales and promotional efforts around that feature. His practical knowledge and proven strategies, based on his experiences as a CPA and entrepreneur who has bought and sold 16 businesses, focus on helping clients make significant, immediate and lasting improvements. A SWOT analysis is an organized list of your business’s greatest strengths, weaknesses, opportunities, and threats. Opportunities and threats are external (think: suppliers, competitors, prices)—they are out there in the market, happening whether you like it or not. Moreover, the SWOT analysis process is an opportunity to bring your team together and encourage their participation in and adherence to your company’s resulting strategy. This helps and gives us an opportunity to meditate and make realistic resolutions and adjustments as well as make right judgments concerning our life. I would think that it would be very difficult to control networks since they are more like alliances which are quite independent of the organisation. This technique allows you to exhaust all ideas and information so that you are able to come up with unique and creative answers to certain issues or problems relating to marketing your business.
It’s important as well to maintain a level of clarity for you to arrive at sound decisions and well-informed judgements. One way to do this is to consider how your company’s strengths, weaknesses, opportunities, and threats overlap with each other. Because I’m young and inexperienced, your reviews have truly allow me to understand and expand on what I do have. Life is about forging forward and Bettering the best we can make and therefore this will help us to look forward and attain the highest point possible.



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