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The Facebook Advertising tips in this article will help you get the most bang for your Facebook advertising buck. Facebook Advertisements are an influential, strong and affordable opportunity to reach your potential clients and customers. Therefore, to make sure your Facebook advertisement gives you better leads and sales, we bring up top 20 powerful Facebook Advertising tips to enhance your marketing strategy immediately. So, as an advertiser, your first goal is to utilize your advertisement to produce demand and not fulfill it. There are three main parameters involved in a Facebook ad – the image, the headline and the body. Around 80% of the impact of a Facebook ad is determined by the image, so be sure to do some research and find images for your ads that really pop.
The next most important element of an ad is the headline and it determines about 15% of the impact and then the body copy has about a 5% impact.
Since 80% of the impact is created in the image, make sure you choose the right set of images for your advertisement. The image to the right caught my attention because of the red border and arrows, however I think this ad could have been more effective if  the guy in it was not wearing sunglasses.
Facebook ad images display at a resolution of 100 pixels wide x 72 pixels tall, however you should get images with a higher resolution than this so that your image appears crisp.
By knowing who your audience is you are able to use Facebook’s robust targeting options to focus on specific groups and create campaigns resonate deeply with the segment you are targeting. An important thing to remember about Facebook advertising is the better your click through rate (CTR) is, the cheaper your clicks will be!
Plus, you can even target fans of Facebook pages that have a fan base that is associated with your product. While making images make sure you have target keywords that enhances your visibility and appearance. Take advantage of the full Facebook Power Editor to easily duplicate your Facebook ads and test variations of your original ad. So, make sure you target CTR and not just focus only on CPC (Cost per Click) because the higher the CTR’s the lower will be you pay on CPC, making it more and more affordable. I find a daily budget of at least $10 is a good place to start from, then once you determine that your campaign is profitable you can scale up your budget. Many people check Facebook during working hours so make sure your ads are running during active hours for best results.
Generate various different versions of the same advertisement with slight minor changes in the design pattern and text matter.
Continually assess the ROI (Return on Investment) of your ad so that you can remove or revise it before it starts to really cost you.
If you are doing a promoted post try to post at least once daily to keep your promoted post fresh. While Facebook ads drive the person straight to your website, make sure that you use a single call to action on your landing page.
You will be able to convert the most people possible if you have a single, clear, call to action. Make sure the ad directly leads to your website page that tells the potential customer what to do next. You will be literally throwing your money in a trash can if you do not have a converting landing page to direct the targeted Facebook traffic. Get your prospects to sign up for your newsletter and offer some valuable content for free before you bring up your offer. If you give your prospects free help and results in advance they will be much more inclined to make a purchase from you when you present them with a relevant offer.
The fortune is in the follow up and if you follow up regularly and build trust with your audience you will make more sales.
Keep on changing your ads in every six months with new images, headlines and exciting offers. A comprehensible call to action must be established in the Facebook advertisement itself and also on the landing website page. To calculate your ROI, you need 5 things, the total number of impressions, the total cost of Facebook ads, the click rates or the response rate, Conversion Rate (you can get it from Google Analytics) and Average profit per sale. Once you know this you can determine your profitability so you can decide if it makes sense to scale your campaign. If you create a custom landing page within Facebook this will make your ads cheaper than if you send that traffic elsewhere on the web. If you want to include a long copy sales letter within a custom Facebook app one of your Facebook pages you can since there are no page height restrictions for custom Facebook apps.
Woobox is the free and reliable landing page host & application I use to develop all of my Facebook landing pages.
At Facebook multiple employees manage the same ads customers so if your ad is not approved at first then a change and a re-submission often does the trick to get your ad approved! Testing pages and ads against each other and continually making improvements will continually improve your profit margin. If you are not in the market for blog hosting do a quick search in Google for ad credits as you can sometimes snap one up as a part of a special promotion. Check out the advertising video module within fbPower Pro shows how you can use Facebook ads to ratchet down the price of your clicks to as low as just $0.02!
Follow the powerful Facebook advertising tips above and convert your Facebook ad traffic into more likes, leads, and sales! Garin Kilpatrick is an Internet business developer, social media strategist, and the founder of this blog!
Lots of useful info, I often neglect targeting audience, i guess i have wasted lots of click. Growing your business on Facebook can reap many rewards when it comes to customer loyalty, brand building and even product sales.
News Feed ads are currently the only type of Facebook ads eligible to appear on mobile devices.
At a minimum, most businesses will want to target to a specific location and age or gender demographic. About nectarMEDIAnectarMEDIA helps brands (big and small) with online marketing awareness and management. We've got a huge collection of tips and pointers for mastering Facebook advertising and marketing. We're starting off our Facebook Advertising & Marketing Guide with some general tips and tricks for advertising on Facebook. 10.  FB ads can do more than you think. Using Facebook for advertising can help you promote a page, app, or even an event!
Images are a powerful tool you can utilize for creating engaging, eye popping Facebook ads. 4.  What size image should you use? Facebook recommends uploading an image that is 1200x627 pixels for your ads. Facebook advertising has some incredible targeting capabilities that can help you tailor your message and target your desired audiences. Disney is taking advantage of the fill in the blanks strategy while capitalizing on animated nostalgia and utilizing a bright, colorful image. Walmart’s example found on Social Media Examiner is an especially good template to follow – they incorporated their brand and added a nice Like vs. Hi MeganThanks so much for putting into clear and easy language what I should be doing on Facebook!
Man is mortal, but wordstream article's immortal for social media marketing skills and also internet marketing.Thanks for sharing a future feature. Just come across your website, this is the sort of facebook advertising tips i wanted to hear, thanks! This article is really helpful for those who are freshers and don't know how to utilize their effort in best possible ways even on facebook. Nice content, but I really hate that you have used one of those annoying "don't leave here" popups on your blog.
I'm venturing on a business and was looking for ways promoting it online especially with Facebook.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. Publicitatea pe Facebook poate fi facuta in foarte multe feluri, exista o serie de tool-uri puse la dispozitie pentru targetari cat mai exacte care ne pot ajuta la gasirea mixului perfect.


Cel mai folosit instrument pentru administrarea campaniilor si ajuta advertiserii sa isi cunoasca mai bine audienta si targetul. Permite targetarea userilor care sunt deja fani, dar si a celor care nu au dat inca Like paginii tale de Facebook.
Targetarea personalizata permite alegerea unei anumite audiente, de exemplu cu userii carora le este cunoscut deja brandul tau. Audientele Similare permit targetarea userilor care au acelasi comportament cu un alt segment de audienta deja cunoscut. Nu numai ca este foarte simplu sa folosim aceasta targetare, dar ne ajuta sa fim si eficienti din punct de vedere al costurilor.
Instrumentul Facebook Optimized CPM permite gestionarea si ajustarea pretului alegand obiectivul de Marketing fara a depasi bugetul stabilit. Nu numai ca putem folosi spatiul acesta pentru a afisa continut promotional, dar si pentru a valorifica spiritul competitiv al userilor prin recompensarea lor: poza lor poate deveni cover photo pentru o saptamana.
Contentul vizual a castigat foarte multa atentie in ultima vreme asa ca este cat se poate de normal sa ne asiguram ca imaginile pe care urmeaza sa le folosim in ad-uri sunt destinate sa atraga atentia audientei mai mult decat mesajul scris.
Legat de continutul video, multe studii au aratat ca video-urile creeaza engagement mai mult decat imaginile sau textele asa ca si acestea sunt o parte importanta din planul de promovare de pe Facebook. 45 Fabulous Facebook Advertising Tips & Magic Marketing Tricks You are using an outdated browser.
They work splendidly both for large organizations and small business, even local solo professionals and freelancers. This will help you to test which of the advertisements are creating more impact and reaching the target audiences significantly. I agree with the points you suggested, mainly the point about ROI and daily budget is highly important and explained well.
With the ever declining reach of Facebook business pages, turning toward intentional and well thought out advertising campaigns is becoming increasingly important.
Set your monthly goals – are you driving likes to a page, sending people to a website link, promoting an event or generating attention to specific Facebook posts? As stated above, News Feed ads not only drive superior performance relative to right-side ads, but they also present several additional key benefits including increased mobile reach. By next year, you should increase that percentage to well over 50 percent, as more people turn to their smartphones to access Facebook. The smallest alteration in the words you select or the graphic you utilize can have an outsized effect on the CTR for your ad, so it’s best to make numerous adaptations of your ad and experiment with them to find out which ad gets the most excellent response. As soon as an ad has been finished, you have the opportunity to “Create a Similar Ad” and just swap in a different image or text. Check out my class series including an Advanced Facebook class on advertising, insights and growth campaigns. We can assist you with your web development, search engine optimization, social media management, and generate a little MAYHEM in your marketing strategy. Learn to select your campaign objectives, use various Facebook advertising formats for different needs, control the costs of advertising on Facebook, and more. Instead of leaving it as-is, type out your own customized ad headline to make the ad more enticing. You can choose from a number of different bid setups for controlling Facebook advertising costs. You can edit your campaign’s end date or budget anytime after the campaign has started running.
Facebook has a grid tool to help ensure that your image ad follows the guidelines, but as Jon Loomer has noted, sometimes you can get around this simply by moving your text around slightly. You’ll be provided with more specific image size recommendations depending on the type of ad you’re creating, but make sure your image is at least 600 pixels wide for appearing in the News Feed. Take full advantage of Facebook advertising targeting options to create highly successful Facebook ad campaigns. This is only an estimate, but can help you make sure you’re not targeting too many people (or too few). There you'll find options for narrowing your audience even further - choose users who have had a birthday recently, who upload a lot of photos on Facebook, etc. Now it's time to move on to the Facebook marketing, with tips and tricks that will help your Facebook business page grow, draw in new followers, and remain engaged with customers.
Try out some of these social strategies and report back – do you have a favorite trick of driving engagement on Facebook? It really refreshed me the basics of social media most especially Facebook where most marketing enthusiasts are finding the hard time for engagement.
This is an awesome list!It's kind of hard to find that full and generalized piece of information.
I don't see a ton of companies getting involved in stuff like #ThrowbackThursday but the ones that do seem to get really great engagement. I have been beginning to lose appeal for Facebook recently but this is making me change perhaps.
Social media nowadays helps any businesses online a lot if you just know how to handle it in the right way. Every time you promote a post Facebook changes your pricing structure, charging you more to reach the same amount of people. Astazi, un numar din ce in ce mai mare de persoane face cumparaturi online si pentru orice campanie implementata trebuie sa luam in calcul ca lumea s-a schimbat atat pentru cumparatori cat si pentru vanzatori.
Mai mult decat atat, putem targeta grupurile de ad-uri pe audiente diferite bazate pe caracteristici si preferinte unice ale userilor.
In listele acestea se pot adauga persoane sau clienti cu care am dezvoltat deja o relatie online si este modalitatea perfecta de a pastra legatura cu userii existenti. Costul per click poate diferi pe anumite zone georgrafice si putem licita mai mult in locatiile care ne aduc un numar mai mare de clickuri. Astfel, activarea acestui tool permite Facebook-ului sa liciteze pentru noi oferindu-i doar bugetul si obiectivele setate din campanie.
Acest lucru va duce la mai multe share-uri ale postarilor si ale cover photo-ului paginii de Facebook. Dovada pentru acest lucru este si politica Facebook care nu permite ca imaginile sa contina mai mult de 20% text. Facebook advertising offers businesses access to a targeted group of customers for pennies on the dollar compared to traditional advertising.
Additional targeting can be done with people’s interests (like wine and beer), search behavior (recently searched for Chevy Camero), or even post activity (likelihood to purchase a house). Create five different ads for the similar campaign, use them for a day, and afterwards look at your ad statistics on Facebook to find out which ad performed the best.
Don't just hire a 'guru' full of slick talk, hire someone who uses these tools daily to grow and build businesses.
More likes make you look popular, which encourages more people to like you in a domino effect – it’s a safer alternative to buying followers on social media. Facebook Offers works similar to the Google Offers Extensions, letting you promote a deal exclusively to Facebook users. With nearly half of Facebook activity being conducted on mobile devices, Facebook is a clever option for mobile app developers looking to promote their creation.
Include a call to action in the body text of your Facebook paid ad to encourage FB users to take your desired action. Facebook paid advertising can be used to call attention to your latest deals and sale events. You can create an ad for a website by selecting the Clicks to Website objective or the Website Conversions objective. Aside from your social media image selection, the headline is one of the main ways your ad will make an impact (or fail to). The user must either be your friend on Facebook or have their email address be searchable on Facebook.
You can target audiences by location, age, gender, workplace, relationship status, language, education and more. This provides tremendous value, and the interest targeting capabilities alone can justify your use of Facebook advertising. Ads perform best when they’re targeted to at least a few thousand people, so consider removing some restrictions if your audience is dipping below this. Couple this with Facebook Offers to be redeemed in store and see just how much in-store footfall you can get from being social.
In the past marketers were required to use a third-party application for FB contests, but Facebook recently changed their policy and now allows contests to be hosted directly on Facebook. Hiding valuable content behind a like barrier will get more likes to your page – be sure to include a colorful and captivating call to action graphic to seal the deal.


Videos have crazy high engagement rates, so use them in your posts to get some serious attention. Concise posts tend to fare better than their lengthier counterparts – it’s recommended that you trim down your words to somewhere between 100 and 250 characters for optimal engagement. Don’t worry about overdoing the posts – as long as they are spaced evenly through the day, you’ll be fine. Insights lets you see your most popular and successful posts in terms of link clicks, shares, and likes.
Posting special, top secret content just for fans on Facebook adds a sense of exclusivity and belonging for your following. Sharing fan-made content is a great way to bolster a true sense of community among your followers. Asking for users to provide a caption to an exciting or laugh-worthy photo is another smart strategy to drive interaction and engagement.
Once you have put everything into consideration, you'll just be amazed on how your social media page will grow, thus making your business soar to its highest. Plus, everything's detailed and explained.I liked the tip about participating in fun posts discussions. I think participating in events like that also help foster a sense of community and belonging, which can always be powerful when building a brand identity. Although the activity of using hashtags still not as high as in Twitter, it doesn't hurt and it can help, though. While hashatgs aren't so common on Facebook yet, there's nothing wrong with being a bit ahead of the curve. I was just popping my curser up to save the article in my pocket to read later and now I kind of wish I hadn't. Back in June I used paid promotion and was offered a potential reach of 12 - 16k for $30, today FB are offering a potential reach of just 2100 - 3200 for the same money. E recomandat in special celor care acum se familiarizeaza cu publicitatea pe Facebook si celor care nu au un istoric al preturilor pe formatele de ad-uri specifice. We have used each of these examples during different ad campaigns for clients with great success. You can subsequently produce a fresh ad that is comparable to your top-performing ad, but revamp it just a little to observe if you can outdo the preceding performance.
Try using an offer to give away an item – maybe an ebook or whitepaper – in exchange for an email address. Be aware though that Facebook ads not connected with a Facebook page will appear exclusively in the right column, not in the News Feed. If you choose the recommended (and selected by default) option of bidding based on your objective, your bid will automatically be set to help you reach your objective, whereas bidding for clicks or impressions allows for more customization. Your ads and sponsored stories stop showing once you hit your daily ad budget, helping your budget Facebook advertising rates based on each daily cycle. Instead of using the automatically generated link and image block generated by Facebook, attach your own larger social media pic to the post and add the link to the blog post as a neat and tidy bitly URL. Changing a cover photo to reflect a season or time of year shows fans that you are making an effort to be active and stay relevant. Only 16% of your fans will see one post (if even that), as news feeds easily become over populated. This data is extremely valuable and ignoring it is like ignoring conversion tracking for AdWords – it’s just plan silly!
When they see the tag, they’ll be more likely to share your post with their fans, multiplying your reach by a ton! However, it’s good to think outside the box when delivering testimonials on a social network.
Sometimes they like it too much, but you might as well have those soapbox speakers benefit you! This is one post that should be read by all marketers, especially those who want to leverage Facebook for their business.
Ad numbers 11, 13, 14 and 19 took more than 20% of text which basically covered the image but Facebook didn't took it down. No matter what your objectives and methodologies, make sure that you are positioned to calculate success.
Lifetime budget lets you select how much you want to spend over the entire span of time a campaign is scheduled to run.
Updating your cover photo to advertise a special sale or giveaway will also help those events get more attention than they might receive otherwise.
Hashtags also help categorize your posts by topic, and while the popularity of Facebook hashtags isn’t exactly skyrocketing, you can search hashtag terms to discover fan conversations you may want to participate in.
Ask users to choose option A or option B, with a vote for A as a “Like” and a vote for B as a “Share.” You’ll get some of both and will broaden your post reach and engagement a TON. Since it's important tointeract with audience and communicate using conversational language, discussing such posts can do a favor. Great point!Thanks a lot!
Each of these metrics has its own value, so choose your main objective before you get started. Opting for sponsored stories basically means you are paying to increase the likelihood that these stories will be seen. Don’t forget that each campaign has a separate budget, so create a social media marketing plan to keep Facebook advertising prices within your comfort zone.
However, do remember to focus on quality over quantity – every post should be of value, not just something thrown quickly together. Tag conferences you’re attending, businesses whose articles you’re sharing, favorite clients, etc.
Everyone likes to get noticed, and they’ll remember that you were the one to put them in the limelight.
Facebook’s new advertising scheme guides you to recommend ad formats based on your primary goal.
Hiding valuable content behind a like barrier will get more likes to your page – be sure to include a colorful and captivating call to action graphic to seal the deal.3. Instead of using the automatically generated link and image block generated by Facebook, attach your own larger image to the post and add the link to the blog post as a neat and tidy bitly URL. Videos have crazy high engagement rates, so use them in your posts to get some serious attention.Redbull has a huge following thanks to their high-quality, visually captivating contentOreo uses video content on Facebook to engage with followers in a unique way, inviting them to play a game5. Learn how to select your campaign objectives, use various Facebook advertising formats for different needs, control the costs of advertising on Facebook, and more.1. No one’s looking to read the next great American novel in their News Feed.Way too much text happening here!6.
Updating your cover photo to advertise a special sale or giveaway will also help those events get more attention than they might receive otherwise.Petco does a great job of incorporating a seasonal element into their cover photo7.
Facebook’s new advertising scheme guides you to recommend ad formats based on your primary goal.2.
More likes make you look popular, which encourages more people to like you in a domino effect – it’s a safer alternative to buying followers on social media.3. However, do remember to focus on quality over quantity – every post should be of value, not just something thrown quickly together.8. With nearly half of Facebook activity being conducted on mobile devices, Facebook is a clever option for mobile app developers looking to promote their creation.5. Include a call to action in the body text of your Facebook paid ad to encourage FB users to take your desired action.6. Facebook paid advertising can be used to call attention to your latest deals and sale events.7. Be aware though that Facebook ads not connected with a Facebook page will appear exclusively in the right column, not in the News Feed.8.
Don’t forget that each campaign has a separate budget, so plan accordingly to keep Facebook advertising prices within your comfort zone.14.  Want to change you ad campaign? Take full advantage of Facebook advertising targeting options to create highly successful Facebook ad campaigns.1. You can target audiences by location, age, gender, workplace, relationship status, language, education and more.2.



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