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You’ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. This toolkit is designed to support marketing agencies and consultants who are Expert members of Smart Insights. The templates will help you improve agency processes related to website design and build projects for clients and also campaign planning and management activities. This toolkit is intended to improve the quality of processes and deliverables, mainly related to digital marketing projects.
Just wanted to let you know, I made a presentation to a client this morning for the development of a Digital Marketing Plan… and closed it!
We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go. Our Agency toolkit groups separate downloadable guides and templates all aimed at helping marketers working for agencies to manage different types of digital marketing projects.
Michael Richardson, her father, plans to take legal action against the Louisiana based marketing firm. A complaint is being filed with the Direct Marketing Association’s Committee on Ethical Business Practices, which oversees online marketing campaigns. Comments for Mitrice Richardson Image Illegally Used in Facebook Online Marketing Campaign are now closed. A few weeks ago, I wrote about how a local brand that sells retail high quality meat, ran an effective Facebook sweepstakes campaign which exceeded expected results by far.
Stolichnaya didn’t have a local Facebook fan page at the time, so our first priority was get the page up and running. Participants of the Stolichnaya’s Facebook sweepstakes campaign could win several different prizes.
Users could increase their chances of winning by (1) entering their email address which increased their chances of winning by 5 points and (2) for every friend that was also a participant in the campaign (up to 10 friends maximum), users got 1 point.. The campaign period was in November and December of 2011 which meant the New Years Eve was only a step away.
Additionally, we gave out prizes such as shot glasses and shakers all labelled with Stolichnaya’s brand.
In a nutshell, we drew 12 lucky semi-finalists, who all received either shot glasses & shakers or club tickets. Marketing on Facebook is an ongoing activity and we are going to continue giving cocktail tips, making an event application which features Stolichnaya’s parties. We are certain the Facebook sweepstakes campaign model works and this is why we are soon launching our own Facebook sweepstakes application as a product. Mike, driving people directly to campaign tab is possible trough FB ads, shares have a direct link and use activity on timeline to direct people to the right place. Thinking of businesses during the holiday season often conjures up the image of Charles Dickens’ Ebenezer Scrooge, building his fortune a penny at a time and miserly clutching every one. But, for many companies in the marketing industry, the truth is much closer to the old Jimmy Stewart classic, It’s a Wonderful Life – people building a business by working hard while balancing the profits of business and goodwill. World Synergy is an online marketing firm based out of Cleveland, Ohio, going into its 16th year of business.
In the “Likes for Tikes” campaign, for every five “Likes” the company received on Facebook from Nov. It has taken some time to get off the ground, according to Smith, but three years into the annual project, World Synergy is an official Salvation Army drop-off location, and utilizing social media to help spread some holiday cheer.
World Synergy made sure to encourage employees to allocate a small portion of their business day to the project, incorporating the giving spirit into their daily regimen as a company.

Employees were asked to reach out to current customers, as well as through their own social media accounts — such as Facebook, Twitter and LinkedIn — to friends and family to promote the campaign.
Smith said this campaign has been so successful as a touch point with customers that it will be expanded next year to highlight this objective.
Although World Synergy hasn’t vetted out all the logistics of its plan for next year’s Toys for Tots campaign, Smith is adamant about the importance of involving customers even further into the process. World Synergy has also purchased the LikesforTikes.org URL, and plans on building a website to carry the history between Toys for Tots and World Synergy. The views and opinions expressed in this blog are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.
To find inspiration and creativity it is often thought that you may need to climb a mountain or meditate on a beach but maybe you just need to have a deeper and more intimate understanding and knowledge of the playpen that you are engaged in every day.
Facebook creative design at its ultimate destination should inspire and have emotive power. The contest has increased the number of likes by over 5,000 since its start and is well on its way to achieving its objectives.
You can both tell your story and enter your location on that day into a interactive map that also pulls other people’s locations and very personal stories into a global  matrix of strong emotions and comments. Goals: So far its goals of network exposure and engagement are being realised with fan count increasing from 551,000 to 587,000 in a few days.
This campaign  photo contest asks users to submit a photo of a park in their area that could use some revamping. Goals: The goals for this Facebook campaign include engagement with the target market, the local social good and of course selling tools! This Stella Artois page is for the UK division of the  Belgian beer company which was founded in 1366.
After a user Likes the Page, they are prompted to answer a question related to a film from a DVD being given away by Stella Artois on the Page. Goals: The most obvious goal here is increasing fans with the other goals of brand loyalty, brand exposure and engagement following close behind.
The most two most powerful Facebook campaigns that awakened emotion for me were the National Geographic campaign where you can see people comments from all around the world about where they were and what they were feeling on that day on the 9th of September 2001. Thanks for sharing these great and creative examples of businesses taking advantage of the power of social media.
Some of the resources may also be useful for client-side companies who are working with agencies or running a project using in-house resources, for example, on a website build project. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy. This case study, about Stolichnaya, a premium Vodka brand, is another example that proves the effectiveness of Facebook sweepstakes campaigns. The law has banned a lot of forms of advertising and is always trying to make it difficult for alcohol brand marketers to promote their products or brand.
After that was done, it was time to create an initial Facebook campaign to let the local target audience know Stolichnaya was on Facebook now. All of the prizes were closely selected and analyzed to be relevant to the target audience only (a brief description of the buyer persona can be found below). To participate in the sweepstakes, users had to become fans of the page and click on the participate button (which gave them 1 point).
This function was added to give users a sharing incentive and to help us go viral with the campaign. This is why we decided to make the grand prize a new years party hosted by Stolichnaya for the winner and his 10 closest friends. A semi-finalist was drawn every Tuesday and Wednesday for 6 weeks and at the end of the campaign, one of the semi-finalist was lucky enough to win the New Years party kit.

The user shares generated about 39% of the total participants which proves again that the sharing incentive works.
We will also be giving our target audience what they want which are free tickets to events and regular campaigns.
I'm a young marketing enthusiast currently getting my bachelors degree in the awesome field that is marketing. The uncanny number of movie versions of the tale usually perpetuate this, with an updated Ebenezer being a stingy CEO or mogul – see Bill Murray in Scrooged.
It provides a real-life example of how companies are integrating giving back with business as usual. It is the right medium that allows us to share those ideas, since we are able to update it often with pictures,” said Smith. Employees were given access to the account, and each employee, based off the number of Likes World Synergy had, purchased a toy for Toys for Tots. 14, 2013, and World Synergy will extend the Likes for Tikes campaign to include its customer’s pages, as well. Whichever park wins will receive a $10,000 makeover, the user who uploaded the photo will receive a set of Craftsman tools, and there will be runner-up prizes of tools as well.
Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M Records, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios and have been in business since 2006.
After a user answers the question, they are prompted to provide both their phone number and email address in order to enter to win a chance to win either one free DVD or a collection of 40.
Locally, alcohol brands are hard to promote because of all the unique law restrictions that you can and cannot do.
However, Facebook is a great channel for us marketers to cleverly use to market alcohol brands. After that, our campaign algorithm selected lucky winners based on random chance and the amount of points users had. The party was worth $3,300 which clearly gave an incentive for people to participate in the sweepstakes campaign. I'm passionate about inbound marketing, social media, mobile marketing and my own personal hobbies such as football and volleyball. Without the default landing page you used, do you feel the campaign would have been as effective? He added that Facebook was also chosen because of the way it has “communicated with our customers and friends” in the past. Then users have the chance to share the contest to the stream. This contest is much easier to enter than others because all a user has to do is enter their email and phone number. In all, the company will be donating 59 gifts to Cuyahoga County’s Toys for Tots, which more than doubled its donation from last year.
We’re awarding points for email addresses and share tokens that turn into participants.
The fact that there are no more default landing pages concerns more about the random people who are not directed to a specific landing page.

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