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Google has struck a deal with MGM to add more than 600 titles for rent to YouTube and Google Play users in the US and Canada.
Noting a recent IHS Screen Digest study that predicts online movie watching in the US will double during 2012 and will make up the majority of people’s home entertainment viewing, YouTube says in a blog post that thanks to MGM, users will be able to join in this trend and grab its movies online and on the go. That unedifying scene was four years ago, when I was in the grip of a particularly noxious strain of Gifting Suite-itis. I’ve also heard the wives and girlfriends of platinum-selling singers and A-listers, embarrassers-in-chief that we are, urging their other halves to “grab two” goodie bags as they leave parties and award shows.
But as much as we love to think of Hollywood as a land and people of unabashed materialism, this award season – which culminates tonight with the Academy Awards –  has been noticeably less swagadelic than usual. The Academy of Motion Pictures has been trying to crack down on the freebie scene, to keep the attention where it belongs – on the celebrities and, latterly, their films.
In return for these gifts, explains Lisa Gache, author of Beverly Hills Manners: Golden Rules from the World’s Most Glamorous Zip Code, “celebrities are expected not only to have a conversation with the sponsors, but to pose for the obligatory photograph as well.


And should the hottest celebrities decide to avoid the gift suites, they can still be targeted with a spot of ambush marketing, says Wood. High-mindedness may not be the only reason for the gradual increase in celebrity abstemiousness.
Wikipedia says that it doesn't have anything that exactly matches "dark_castle_entertainment". MGM joins five of the six major studios and over ten independent movie studios, currently offering movies for rent on YouTube and Google Play. Want, on the other hand, has implanted itself within my soul, swollen up in my small intestine and is in the process of eating me alive.
Every year, for the duration of Award Season, the “swag sluts” (as they’re known in LA by industry insiders) come out in force, unable to resist the plethora of gifting suites, luxury lounges and goodie bags on offer – and powerless in the face of a $20 velour sweatshirt that even the housekeeper’s going to end up re-gifting to her niece in Guatemala. At events like Jeffrey Katzenberg’s famous Night Before the Oscars Party – where guests are given cheque books to ‘cash’ at the Apple, Bose and Lancome stalls downstairs – I’ve seen Gwyneth Paltrow, Cameron Diaz and Demi Moore partaking in the feeding frenzy.


Hence its decision earlier this month to sue the creators of the lavish and record-setting $200,000 gift bags for Academy Award attendees, which, it says, had been misattributed as “Oscar goodie bags”, for trademark infringement. A former talent coordinator on big-ticket events such as the Grammys, it was her job, against all odds, to get celebrities to rehearsal on time. Wood quickly realised that stuffing the green room with freebies that the celebrities might be interested in helped with their punctuality.
I’ve witnessed celebs elbow-deep in their goodie bags while they wait for their chauffeured cars in the valet line.



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