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LinkedIn's presentation sharing website now offering geographic, traffic and timing data for all users.
LinkedIn’s presentation sharing website SlideShare is now offering free analytics for deeper insight into content uploaded to the site.
Users can see geographical distribution of views to find out where their content is being accessed, traffic sources to evaluate which channels are bringing the most viewers, and timing to measure what days of the week and months content performs best. We’re excited to roll out SlideShare Analytics so that all of you can access deeper content insights and better understand what resonates with your audience for free. SlideShare says it has corrected a bug that impacted views, resulting in some users seeing an increase in views.
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. But don't let data overload stop you from using analytics to improve your marketing effectiveness. Our free ebook highlights the essential inbound marketing metrics for data-driven decision making, along with the 6 key metrics executives really care about, and advice for how to use that data to improve and optimize your marketing efforts. Your donations are greatly appreciated and help us to increase the support for students, faculty, academic programs, research, regional engagement, and global outreach to achieve excellence in all aspects of the UNCW experience. One of the top Farringdon-based agencies within the network of Outreach Digital is offering its time and free advice (including breakfast!) to charities, social entrepreneurs and small businesses. Whether youa€™re looking to use technology for business analytics, set up a customer relationship management system or refresh and define your brand - a team of expert volunteers would love to discuss your digital challenges.
Kindly note this breakfast session is generously offered by a digital agency that is part of our network and shares our vision to share free knowledge with everyone.
Outreach Digital is entirely run by volunteers during their free time (never during working hours!). IMPORTANT All our events are organized by pro bono volunteers during their free-time, after working hours, and we choose venues that offer to host us for free.
Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. Sharing advice on selecting and using these tools to get better results from digital marketing was one of the drivers behind setting up Smart Insights and we'll soon be launching a marketplace to feature these tools - get in touch if you'd like to be featured in our new directory.
However, the range of tools to gain insight is daunting and this has been highlighted again by the new Gartner Digital Marketing Transit MapA - newly updated for Spring 2015. It's a great complement for Scott Brinker's Digital Marketing Landscape mapA which you may know - I personally prefer since it has clearer groupings of technology categories and specific tools shown by popularity. To the south are the a€?business districtsa€? that connect with other parts of the organization: IT, sales and service, general marketing, business intelligence and general advertising, which is often outsourced to agencies.
The stop in the center, labeled a€?digital marketing hub,a€? is the central station where all of the functions converge. In the northeast are services concerned with engagement quality: creative and user experience. Maps like this can help in reviewing tools available against what you currently have in place as part of reviewing your use of insight, so I hope some may find this useful - let us know what you think?
Dave … glad you made sense of those because I was going crossed eyed with the joining up of all the different dots, inc. Inbound marketing is all about paying it forward and offering your market something useful. There are a lot of different tracking platforms available for websites besides Google Analytics. Even though Google has a lot of documentation on this already, sometimes it helps coming from another source. Even though Google has one of the most powerful, user-friendly and free platforms on the market for web tracking, people generally have little knowledge on how to use it.
You might be great at Google Analytics and know everything there is to know about it, but pointing people to other resources is always helpful. Google account relationships are pretty flexible, and many services can share information by default.
As mentioned before, Google’s Analytics platform can be easy to use, but many suffer from data paralysis. Along with all the other great things about Analytics, it’s also very flexible in terms of configuration.
Once people have a handle on all the basic things tracking platforms can do, give them ideas on specific things they can track. Using Google’s API and some JavaScript knowledge, you can write customized code snippets to track things like keyword ranking in Google.
Delve deeper into this feature and tell people how to set up filters properly in Google Analytics. Marketers are increasingly interested in finding ways to track ROI from social media interactions. Share either your personal benefits or those that you have learned from others about blogging.
Marketers know they need to understand their audience, but they don’t always know how to get that information. Not all blogs are attached to businesses, but you may still want to try and make money of it.
Give a basic overview of what a call to action is, where they are seen, and examples of calls to action. Write an ebook on how to use a call to action effectively. For instance, how to use them effectively on landing pages, in emails, or in blog posts. Make different templates for different scenarios that your audience can use to easily make calls to action.
Write an ebook on calls to action that convert well. You might find secondary research somewhere on the best calls to action to use for various scenarios. Editorial calendars help bloggers stay organized and create content on a consistent basis. Show people how to make an editorial calendar using excel.
This could be a list of tips where people can look for content ideas. Give tips related to your audience’s business for where they can find a constant stream of content. Show your audience how to group their content into different categories. You could also include tips on how to effectively use content categories on a website. Offer some tips on how to get past writers block. For example, taking a break, reading a novel, brainstorming or similar behaviors. Give readers a comprehensive guide on the various types of content marketing and how they can be applied. The content here will depend on your audience’s industry, but there are certain themes that are typically crowd pleasers. Here, you can show your audience how to find resources that will supply them with a constant stream of content. For example, you might use old newsletters, stories from your sales staff, or information from industry trade shows you attend. Depending on the industry, some genres of content resonate better than others.  For example B2B companies may have better luck blogging about industry trends than how-to topics. Provide tips on why proper design is important for a website. If you know how your audience uses their websites, provide industry-specific tips. Like resources for having content produced, offer tips on how to find design resources. For instance people can use freelance websites, contractors or other resources for design. Give a basic overview of common web design conventions and how to use them. For example, logos for companies typically go in the top left corner of a site. Email messages for marketing have design conventions that should be followed. Offer tips on what those conventions are and how to use them.
Another piece of content that requires careful design input is a newsletter. Do some research and find out what kind of design tips you can offer for an eNewsletter. Landing pages are extremely important to get right for online ad campaigns. Give users tips on how to design landing pages that convert well. Talk about the benefits of using email to market a business online. This would be a broad overview and it could possibly include some stats on email marketing in general. With this ebook, you could go a little more in depth and talk about the steps necessary to start email marketing. Give an overview of strategies that you can use to increase open rates. What are the pros doing and what is an example of a good open rate? Everyone pretty much gets the gist of what’s involved with an email marketing campaign, but they may not know where to begin. Tracking is important for websites, but it’s also important for email and advertising in general. Overall, there are things you should and shouldn’t do when composing emails for campaigns. Write an ebook on how to best craft an email marketing message based on what it is meant to promote.
For this content, you could speak to the specifics of how email marketing can generate leads and sales. This ebook could be entirely focused on what not to do in email marketing. You could include things like spammy words not to include in subject lines, reducing the amount of images, etc. Dig up information on your audience’s target market. You could find industry-standard open rates, conversion rates and other data that would be very helpful to them.
Maybe there is a different set of rules for your audience’s industry when it comes to email marketing. Find some creative tips that apply only to them. Write a piece on best practices to use overall with email marketing. What should people do, and what should they not do?


This could be a general overview ebook on the different ways Facebook can be used for business. Don’t just focus on sales and marketing, but also on customer service.
Talk about what Facebook applications are and how to leverage them in order to accomplish your marketing goals on the platform. Getting a lot of likes for a page is all well and good, but it’s engagement that is important. Teach your audience best-practice tips for engaging with their following. Create a step-by-step guide on how to set up a Facebook business page. Include best-practice tips and things to avoid. Come up with clever tips for using Facebook in business. For example, maybe it could be used as a customer service or data-mining tool. Provide a list of tips on how to integrate online and offline marketing related to Facebook. As a company, you have to prepare for the event that there is a PR problem that starts on your Facebook page. These sorts of things can typically be remedied quickly if you have a plan in place. Facebook has developed a pretty good tracking interface for engagement. Give some tips on interpreting reports and how to measure goals. Knowing when and what to post on Facebook is almost as important as actually doing it. You might have to follow your audience’s industry standards and let them know how frequently and what kind of content they should be posting. Create an ebook about some of the most popular or best Facebook applications that are available. This might be from personal or professional experience, or maybe gleaned from other articles online.
Talk about Google’s one-to-many account relationships and how that works with other services. Provide stats, real world examples or personal experiences on why Google Plus is good for business. Shared circles are a good way to grow a network. Talk about the details of doing that on the platform. Influential people are always good to follow. Give a short list on who would be good to follow on Google Plus.
There are personal profiles and business pages. Talk about how to set up a G+ business page.
Give advice for “listening” on Google Plus to see if it’s the right network for your market.
List the top G+ influencers and link to them (Hint: this is a good way to get more links to your site). What is the best content to share on Google Plus? Talk about images, video, links or other good content to share and why.
Talk about the pros and cons of marketing yourself via a business page or a personal profile. Give a list of the top plugins for Google Chrome related to Google Plus and how to use them effectively. Create a more in-depth ebook about all the elements that are encompassed with inbound marketing. For this piece of content, you could provide inbound marketing statistics or examples from other businesses. HubSpot is a great resource to start with.
Provide a list of people or companies with specific inbound marketing examples that you can showcase. Go in depth on the different kind of campaigns you can engage in with inbound marketing and what it will cost you.
Create an ebook similar to this post that provides a list of inbound marketing offers for your clients.
There are a few inbound marketing software platforms out there such as HubSpot and Silverpop. Help people learn about what they are, how much they cost and why they might want to use them. This could be similar to HubSpot’s State of Inbound Marketing report. You might not be able to get as much data, but you could get some.
Give users tips on how to set goals for their landing pages. You can also show them how to know if they’ve reached those goals. Many automated inbound marketing software programs give you the ability to create landing pages within their interfaces. Write an ebook on how to create a page using these platforms. Write tips on what information people should ask for in exchange for the content they offer online. Here, you can provide tips for your audience on how to get leads using inbound marketing offers. Often, there are multiple people that need to be involved to make a lead turn into a sale. Make a guide on how to interact with sales teams in order to convert leads into cash. Teach people how to generate content that attracts the types of leads they need for their businesses.
Having contact forms, phone numbers and other lead-generation opportunities in strategic locations on your website can help increase sales. Show your audience how to implement these. Provide tips on how to get only the leads that will produce sales instead of giving you the runaround. Customer record management software can assist in converting leads to customers. Write a pro-and-con piece on the different CRMs out there. Create offers in the form of ebooks that have information so valuable to a target market that they will not pass them up.
Show your audience how to gather all the data necessary on how to calculate the cost of a lead.
Write about how to use groups on LinkedIn to accomplish goals of promotion for a business or personal profile. This could be about LinkedIn Analytics or using customized URLs in Google Analytics to track visits from the platform. Write a research-based ebook that includes stats on why LinkedIn is good for business marketing. Talk about what marketing automation is and how it can help make a business more efficient at marketing its products and services to customers. Highlight popular marketing automation software programs and do a comparison of features. You might also highlight cost. Explain the different components of marketing automation and how they work together with inbound marketing. Write about developing a plan and a strategy for implementing marketing automation on a website or blog.
Give real-world examples of how marketing automation helps grow businesses. You could also use your own professional experiences for this. Here you can talk about how marketing automation benefits customers and not just businesses that serve them.
Talk about how to integrate Pinterest with other social media initiatives you are involved with. As with the other social networks, you can give tips on how to listen on Pinterest and find out if a target market is present.
Write an ebook containing statistics on how Pinterest has helped businesses market themselves.
A beginners’ guide to using AdWords including keyword research and setting up your first campaign.
A beginners’ guide to using PPC on Facebook, including creating an ad and best practices for targeting, among other tips. Do a general best-practice guide on using PPC. This could be platform specific or it could be a more generalized guide. Give a list of things to consider when deciding if PPC is the right method of promotion for your business. Compile a list of the best PPC resources for advertisers to use when optimizing their campaigns.
Like the PPC resources, you can provide a list of AdWords-specific resources for your readers. Here, you can write a more focused guide on adding the right keywords to a campaign in AdWords, as well as how to write compelling ads. Compile a comprehensive guide on black hat and white hat SEO tactics. Show people the consequences of using the different methods. Talk about local SEO tactics specifically. What do you do differently when trying to rank a website for local queries?
Give a comprehensive list of on-page optimization factors. You could also generate a template for people to follow. Make a best-practice guide on how to configure pages and site navigation to be optimal for search. People love free stuff. Make a numbered list of the top free SEO tools that can be downloaded online. Compile a list of influential members of the SEO community to follow. Include what they do, organizations they are a part of and a complete profile on each one. Create a checklist for people to use when meeting with clients. What questions should they ask? Talk about how Twitter is different (in a good way) from all the other social networks out there.
There are tons of good books out there on how to use Twitter for business. Read them or read about them and then do a comparison post or take excerpts from books. Create a top-10 or top-20 list of free video editing software programs that can be found on the web. Give tips on how to make high-quality videos. This could include editing tips or pointers on where to find people to film and edit videos for you.
Everyone knows about YouTube, but what about other video sharing sites? Talk about different video sharing sites.


There are a variety of new video sharing software platforms available on the market. Talk about which ones are best for your site and how they can be better than video sharing websites. When you come up with inbound marketing offer, try and use your clients and customers to mold your content.
Recently I was asked by a friend who wanted to learn more about how to use data and tools in their marketing analytics. Liam Gooding (CEO, of Trak.io) wrote a great Beginners Guide to Pirate Metrics (AARRR!) that's absolutely worth reading.
You "can" set up a basic conversion funnel using a spreadsheet, but you'll get tired maintaining it, so automate your conversion funnel using KISSmetrics, Woopra or mixpanel.
BONUS: Popcorn Metrics provides an easy way to send your Customer Data into your Marketing Analytics Stack. They break down metrics by different type of business (ecommerce, two-sided market, SaaS, mobile app, and user generated content, and media businesses). Alistair and Ben recommend you focus on a small number of key metrics (the metrics may change over time) as opposed to tracking everything and being swamped by having too much data.
NOTE: This doesn't mean you shouldn't capture lots of data, but at any give time you should only focus on some key aspects and let that drive your decision making. Naturally, you'll want to set up your own marketing analytics stack, so here are some tips on how to get started setting up a Marketing Analytics Stack, and what shortcuts to take. Also, the site reports it has removed bot views, which could have the opposite effect by lowering view count, but offering a more true number.
From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. You further authorize HubSpot to pass your information to General Assembly for these purposes. That is a lot of goodwill and thoughtfulness, but because we are no business nor is this our occupation, we kindly ask that by participating you agree to understand the simplicity and limits of our initiative. When I'm talking at conferences I often see mostA pens to paper when I'm recommending the many freemium tools to gain insight to improve results from marketing. Gartnera€™s digital marketing transit map presents a comprehensive landscape of marketing technologies that will enable organizations to see every kind of service and technology that is available and how they relate to each othera€?.
A good way to do this is to offer a free ebook download that people can exchange their information for.
Some topics may be harder to come up with content for than others, and you may not have the expertise to write on all of them.
You can write a pretty interesting comparison piece on what those are, their prices, their pros and cons, etc.
You can delight your audience by providing useful information on how to install Google Analytics either manually, or via a CMS plugin.
You can help them out by providing an ebook on the best ways to configure profiles, set up filters and goals, and do other common configuration tasks.
Bring attention to those that you can link together (such as webmaster tools, Analytics and AdWords) and how that can be beneficial to web marketing work. That happens when there is so much information to look at and no clear understanding of how to use it.
This is a more advanced topic, so you may have to research it a little if you don’t already know how to customize tracking code. For example, maybe they want to see video views, downloads, purchases or some other special action. Many tracking platforms have new reports that show social engagement metrics like comments, likes, plus ones, etc. These are features that users can configure to track when specific interactions happen on their websites.
This is another topic that will require some homework, but if your audience likes knowledge like this, they will thank you for it.
AdWords has its own data that it collects, but you can get a deeper view of how your ads are performing by pulling the data into Analytics. It’s one thing to look at visitors and their behaviors, and quite another to track monetary transactions. Show them how to use reports available in Google’s platform as well as other tracking-software programs. Write a basic overview for people on how to interpret basic reports in analytical platforms. This could be from a personal blog that you’ve monetized, a business blog or some other kind of publication hosted online that you contribute to. You might give examples of others who have been successful at creating conversions using content on a blog.
Show people how to use headers, images, links, and other elements in a way that makes posts easier for visitors to use and navigate. Of all tactics related to SEO, links are quite possibly one of the most mysterious and most difficult to accomplish. An ebook explaining the pros and cons of each approach could be very valuable to someone just starting out.
Tactics like being active on social media, paid advertising and SEO can help get more exposure for your content. Provide tips on how to go about researching a target market such as interviews, mining customer data or surveys. Show your audience how commenting plugins, social sharing plugins or add-ons that do the same can help enhance their blog.
Alternatively, you could put together a best-practice guide on how people can have success with blogging. This could include things like keyword focus, linking, length, and architecture of the post page, among other factors.
Teach your audience how to do keyword research properly, and show them the tools to do it with.
Show your readers what those are and give them a good step-by-step plan on how to get started blogging for business.
Offer tips like hiring writing or video making services, buying content or other strategies for content creation. For instance, taking notes during presentations at events that can later be used for blog posts. There should be a reason for marketing on the platform. Provide tips for finding out if a business’s target market is present and active on the platform. Tracking these actions requires a little more effort; you can get your developers to hand write code or you can use a tool to make it easy to track user actions. Lincoln Murphy (Sixteen Ventures) put together a details post 5 Rules for SaaS Email Marketing and Transactional Messages that as he says "will lay the foundation for creating an email infrastructure designed for success".
There are other free business PPT templates for financial business plan that you may download instead of this template.
I've kept this map for reference - here's the new Digital Marketing Landscape mapA from Scott for 2015 - checkout the difference.
I’m a big fan of infographics, but could have done with some some simple tables for the technology landscape ones.
The concept is simple enough, but coming up with things to write about can be a daunting task. Give a basic overview on how to set up a conversion funnel with best practices and things to watch out for. Give an overview on how to interpret such reports, how to configure various or specific platforms to track social interactions and how to define and recognize success. Write an ebook on the elements necessary for determining return on investment and how to calculate it. That’s a good thing, but these tools work much better when the people using them have clear goals they want to reach. Write a piece on how goals are beneficial, how to configure them and how to interpret reports. For example, you could go into great detail on one platform or process, or you could give a broad overview of many different options. Come up with ideas for your audience to tap their own unique industries and spheres of influence to come up with a constant stream of content. Talk about using calls to action, interlinking blog posts with product pages of a website and presenting offers that are similar to the content of posts. Show your audience how to arrange hosting, get free software for the setup, and configure their new WordPress site. For instance, you could give examples of adding a blog to a customized site, a CMS, a site hosted in the cloud, etc. This post is meant to show you all of the different potential topics you can use to make content that your market might find beneficial.
Help your audience define their business goals and talk about how Analytics can help them achieve those goals.
Posts of others like Justin Cutroni’s can either give you inspiration, or you can reference them in your own posts.



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