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SMO, or social media optimization, is the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you know you need them both, but how do you know they are working together? In order to determine which social media outlets and content will reach and resonate with patients, you must first understand the delivery mediums. Setting a clear marketing objective will act as a guide to ensure you derive value from your social media marketing efforts. The blog -- Adding a blog to your website gives your practice a simple way to share information, whether it's office news, photos, videos, or other information. Facebook -- Facebook has become an integral platform for all individuals to connect, and an effective platform for businesses to reach new and existing clients. Twitter -- Twitter is widely regarded as a powerful marketing tool, used to share quick and focused updates, connect with patients, learn from customers' past experiences, and connect with professional peers. Even if it is not related to your dental practice, if it's interesting and relevant to patients, tweet it!
Remember, keywords, site links, and intriguing content are the key ingredients of a great tweet.
YouTube -- Despite being known as a video network first, YouTube is also the second largest search engine in the world, with 100 hours of video uploaded every minute and 4 billion videos viewed on a daily basis. This item will be sent through the Global Shipping Programme and includes international tracking. Items delivered internationally may be subject to customs processing depending on the item's declared value. Youa€™ll see an estimated delivery date - opens in a new window or tab based on the sellera€™s dispatch time and delivery service. Will usually dispatch within 2 working days of receiving cleared payment - opens in a new window or tab.
Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. By submitting your bid, you'll be contractually committing to buy this item from the seller if you are the winning bidder. By submitting your bid, you're committing to buy this item from the seller if you're the winning bidder.
By clicking Confirm, you commit to buy this item from the seller if you are the winning bidder. By clicking Confirm, you're committing to buy this item from the seller if you're the winning bidder and have read and agree to the Global Shipping Programme terms and conditions - opens in a new window or tab.
By clicking 1 Click Bid, you are agreeing to buy this item from the seller if you're the winning bidder.


International Shipping - items may be subject to customs processing depending on the item's declared value.
Your country's customs office can offer more details, or visit eBay's page on international trade. Estimated delivery dates - opens in a new window or tab include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared payment - opens in a new window or tab. This item will be shipped through the Global Shipping Program and includes international tracking.
Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. The questions are which tools in that toolbox are necessary, and what is the best way to use them?
Patients have different expectations for each social platform and it's imperative that your objectives align with those expectations.
A regularly updated blog educates patients, promotes your dental brand, differentiates your practice from the one down the street, and keeps your patients up-to-date on exciting developments in dentistry and your dental practice.
A blog has the ability to provide expansive information in each posting, giving readers a more thorough understanding of the featured topic as well as an inside look at who you are as a person, who your team is, and what your practice philosophy is. Sharing photos, events, and information through specially designed Facebook Business Pages is easy and enormously productive. That includes other dentist offices, dental associations, dental bloggers, dental specialty fields, and dental product manufacturers.
Users create theme-based image collections that include favorite events, hobbies, interests, and more. Delivery times may vary, especially during peak periods and will depend on when your payment clears - opens in a new window or tab. Contact the seller- opens in a new window or tab and request a postage method to your location.
Find out more about your rights as a buyer - opens in a new window or tab and exceptions - opens in a new window or tab. You've read and agree to the Global Shipping Programme terms and conditions - opens in a new window or tab. Import charges previously quoted are subject to change if you increase your maximum bid amount. Contact the seller- opens in a new window or tab and request a shipping method to your location. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site. A blog can be used as an extremely effective channel to promote new dental technology and cutting-edge products and services sold in your office, share in-depth information about specific treatments performed, or promote community events.


The additional benefit is that this channel introduces your practice to prospective new patients through information delivered to them from a member of their own trusted network. It is much more convenient to tweet a message in seconds than to use a time-consuming media platform. Whether filming patient testimonials, a demonstration of a treatment, or just a simple office tour, dental practices are harnessing the marketing power of YouTube. It is interactive; users can browse other boards, repin images to their board, or "like" images. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. Import charges previously quoted are subject to change if you increase you maximum bid amount. Your dental office can reach out to millions of potential patients in a matter of a few clicks. Google's social sharing feature is proven to drive traffic to your website, increasing your visibility in the networks' integrated search results. When patients enjoy your content, they share it with their friends and families on their own personal social networks.
For example, your dental practice may pin items such as "Top 5 Ways To Keep Teeth Healthy," "Teeth Whitening Techniques," or "Foods You Can Eat While in Braces." If they agree, using your patients' before-and-after dental photos can create valuable content on Pinterest.
Designate a staff member to update the blog at least once a week or make time on your schedule to do so, even if it's just to remind patients about a contest.
How it works: Twitter is an interactive stream of messages that are limited to a maximum of 140 characters each. One of the key features of Google+ is "Circles," which are simply groups that contain your contacts. Pinterest drives more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn -- combined.
Alternatively, hire a company with dental-specific social media expertise to manage the postings on your behalf. Set up a profile for your dental practice and then start adding your patients (if they agree to it), local businesses, and other dental-related professionals to your public circles.



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