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With subject matter ranging from Location, Native, Programmatic to App Engagement and industry trends, the MMA Webinar series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.
The MMA and its members and partners have been providing compelling and insightful webinars for a number of years. If you’d like to be kept up to date on all upcoming webinars so you can join the discussion live, subscribe to our Monthly Webinar Series email digest today and be sure not to miss another session. When you register for one of our webinars, you will automatically receive a copy of the recording and slides within 48 hours of the session running, so you will be able to share with your team.
The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, asi como para ofrecer publicidad relevante. Launched early in 2014 to provide local mobile marketing that increases foot traffic to actual stores, the platform is now enabled for beacons. The platform’s previous emphasis, she said, had been on small businesses conducting self-serviced, relatively small campaigns using GPS or other location indicators. To better match conditions on the ground, Sonata is conducting its geotargeting with consideration for weather so marketers can decide the best time to pitch discounts on say, ice cream cones. Sonata, a subsidiary of ad network TAPTAP in Spain, is one of a number of tools that have emerged to take mobile and other kinds of marketing to the local level. Geolocation in its various flavors is becoming standard on mobile advertising and marketing platforms.

However, the Sonata platform is not yet integrated with generalized marketing automation platforms, making it less capable of being part of multichannel campaigns. What is Location-based marketing and how can it help a business with their mobile marketing in Atlanta? According to a 2012 study, 58% of consumers who have a smart phone use location-based apps. Location-based marketing is the concept of using GPS technology to market to mobile users based on their preferences and location. Location-based services use the GPS technology of mobile phones to provide mobile users with information regarding businesses near them. Foursquare is popular, with nearly 30 million people and over 3 billion check-ins based on the company’s 2012 findings.The first step for business owners to take is to claim their business on Foursquare. Once set up on Foursquare, business owners can post updates, offer specials and advertise events to promote the business and entice customers. Foursquare even offers free analytics so businesses can track their customers and see what’s being shared.
We’re going to continue to offer insight into Location-based marketing and how it can add a punch to any mobile marketing strategy with our next blog on LBM case studies.
With subject matter ranging from Location, Couponing and Rich Media to Key Takeaway summaries from our annual events, we cover all the priority need to know topics and work with the industry leaders to provide that information in clear and concise sessions developed to inform and inspire. In yet another sign that the mobile marketing scene is becoming a battle of geolocation, the company is today boosting the mass geotargeting of its global advertising platform.

Expect to see other local data becoming commonly integrated into mobile marketing, like Google-derived automotive traffic conditions.
Recently, for instance, Five Stars boosted its offerings to mom-and-pops, and OwnLocal bought a website builder. Mehanna pointed to InMarket as a beacon competitor, as well as Xad, Thinknear, PlaceIQ, and Verve as competitors in the mobile marketing space. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. Consulta nuestras Condiciones de uso y nuestra Politica de privacidad para mas informacion. Consulta nuestra Politica de privacidad y nuestras Condiciones de uso para mas informacion. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

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