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Google has intentionally made it a bit tricky for their users to ditch the new Google Maps layout without trying it out for a bit. Michael Hall is an Account Manager at Netvantage Marketing, which specializes in SEO, PPC and social media. About UsWe're on a mission to educate and inspire the not-for-profit industry about digital marketing & fundraising so we can give every donor a great online experience.
Google Citations are local business listings that help a business become an authority in Google+ Local for maps marketing.  That can mean the difference between your listing placing on the first page of Google or not. Registering your business listing called a citation is a map marketing tool that actually outranks keywords for local businesses big time.
It’s important to understanding exactly what citations are as well as why they carry so much importance when it comes to basic page ranking.  It is also important to understand how to structure citations and where to list them to leverage this maps tool. Also, when we do complete your citations, we sill submit a URL report and login and password details in case you need to update the listings or add an image. This entry was posted in Google Citations and tagged citations, google citations, local advertising, local maps, local maps marketing, local marketing, seo local by . The marketing of a local business, one that just sells products or services within a limited geographical area, such as a restaurant, a health care practice, or a home improvement company, is a special issue and has to be treated differently from a business that can sell its products or services nationally or internationally. Once the initial setup is done, we continue working on adding more and more citations and reviews in order to push your listing to the top. Real Web Marketing offers several effective Local Marketing programs that will get your site ranking on page one for Google Maps and Yahoo and Bing Local. To find out more about how these powerful Local Marketing Programs can help you, please fill out the form below.
When potential customers search Google for local information, they'll find your business: your address, hours of operation, contact information, even photos of your storefront and videos of your products or services. If your business gets listed prominently on Google Maps, you will usually appear before businesses competing to be #1 in the organic search results. You can also verify your listing by having Google send a postcard with your pin number to your office. Once you tie the listing to your Google account, you can log into the Google Business Center any time to edit your listing and add photos or videos. The result of a well-optimized Google Maps listing is top positioning on Google and the Google Maps system with a personalized listing including your business name, address and contact information. To populate Google Maps search results, Google gathers business information from numerous websites (Internet Yellow Pages [IYP] directories, and other sources). Website Optimization - use City and State keywords in your Titles and Meta Tags, add your address to your web pages, etc.
Proximity to center of city - Think Locally - Having a business location in the CENTER of town helps you get to the top of the list. Don't participate in any behavior with the intention or result of listing your business more times than it exists. Use the description and custom attribute fields to include additional information about your listing.
Yes, you can easily enter your business information into the Google Local Business Center for free, but to get listed at the top of the list you'll need to PROMOTE your listing (and website) .
Because Google Maps populates its local search results by gathering business information from numerous OTHER websites (Internet Yellow Pages directories, and other sources).
Competitive research can help you determine which local databases are helping your competitors get higher listings than you on Google Maps (or Yahoo!

Don't click the website links because that will just take you to your competitor's websites. Every website on this list is a potental listing for your website that can get your Google Maps listing to the top! Google Maps is a great way to make it easy for your customers to find you so you can build your business. Just like Google's local business listings offer excellent exposure to local shoppers, so does the Yahoo! While there are certain submission procedures for getting listed and getting your site into the local search database, it is optimization that determines whether your site will climb to first spot.
Local Store Marketing EvolvesActivate Local Store Marketing (LSM) initiatives easily and quickly using your smartphone, tablet, laptop or desktop computer. Amplify is a cloud based Local Store Marketing tool built specifically for the food service and restaurant industry by food service experts. Amplify was developed specifically for food service and restaurant operators who run a local marketer or franchise system. Amplify’s local marketing tools guide local marketers and franchisees through the process of identifying opportunities in their market and building the right solutions to maximize results and meet sales goals.
Amplify’s local marketing education guides give users the basic knowledge they need to build the right marketing programs and campaigns to meet their local marketing goals. Take a look at our local Store marketing blog to see some great articles, LSM guides and posts that can help you grow your business. The biggest changes involved eliminating the side menu bar that contained reviews, photos and descriptions, and putting much of that information in the Maps results. I would assume that the new layout will be here to stay, and once the speed issue becomes resolved, users will find it acceptable to use and perhaps even more useful than the old Google Maps. When someone enters a search that Google determines is local in nature, they put up a map in the right hand column showing businesses near you.
Selecting local oriented keywords, then researching the traffic and competition for these keywords.
Search Engine Optimization: Placing those keywords in strategic areas of your site, so that your site ranks well on search engines in organic results (not Google Maps) for the local oriented keywords. Google Maps is also a great way for your company to get new local business since millions of people search Google Maps every day! Google Maps will even give them a detailed map of your location and easy to follow directions to your office or storefront. This study shows that most viewers look at the top left of the monitor first when view a web page. Just follow these step by step instructions and your listing can be online within 48 hours.
If Google already has a listing for your business, you will have the option claiming the current listing or adding the listing you just entered. Yes, you can easily enter your business information into the Google Local Business Center for free, but to get listed at the top of the list you'll need to optimize.
The closer your office is to the center of your city, the higher your listing is usually positioned on the Google Maps list. Service area businesses, for example, should not create a listing for every town they service. Google Tags will not move you higher up on the list, but it will get you more visibility and clicks to your website.

This is similar to Search Engine Optimization in that you’ll need to get your website listed on other local websites and databases to get positioned high. Do a search on Google to find which competitors are consistently displayed on Google Maps for your keywords. I suggest researching at least 3 competitors and getting listed where they are listed to get you higher on Google Maps.
Look for local-oriented directories and Yellow Page directories and consider getting listed in them as well. If you have a business that caters to local customers in your city or town, add your free listing on Google Maps and optimize it for TOP positioning! Local's "Enhanced Listing" is keyword optimization dependant, meaning that if your listing information and website are optimized properly and you have keyword-optimized in-bound links pointing to your website (see SEO) then you may rank high on Yahoo!
Our subscription based service is an easy and low-cost way to support your local marketers and franchisees daily marketing needs.
It’s a custom-built online tool for use by corporate marketing teams to better and more efficiently manage local store marketing initiatives, providing clear benefits and guides to corporate, local managers and franchisees. It will also display additional information like hours of operation, photos and street view within a click away. In fairness, speed has gotten better for me since I wrote this post, but it’s still not that great and has been inconsistent for me. If you have a business that caters to local customers in your city, a free listing on Google Maps makes it easy for them to find you.
Cirka - a Philadelphia Dentist - get listed #1 for all three, Google AdWords, Google Maps and Google organic rankings. This is similar to Search Engine Optimization in that you’ll need to get your website listed on other local websites and databases to rank high. For example, if you view any Google Maps list, the first three listings returned (A,B & C) are located in the center of the city.
Google Maps now has Local Business Center Guidelines to let you know what is allowed and what is NOT allowed in your Google Maps listing. Another place your Google+ Local listing can be found is on someones phone that uses Google maps data, such as droids or Google phones.YelpThe results of your Yelp Local listing can be found when someone does a search on their apple product using the apple maps app. 1 (888) 388-1489 Recent Tips How To Get More 5 Star Online Reviews For Your Service Company! Customize the elements with your coupon choices, expiration date, store address, store map and copy line. The new layout also has the ability to be more compatible with other Google products, and it seems to encourage more user interaction by making it easier to leave reviews, upload photos, and to star or save locations to allow Google to show you more personalized results in new locations based on what you like. Another place your Yelp Local listing can be found is on someones phone that uses Yelp app, which can be either Google or Apple phones. Focus On Your Plumbing Customer Retention Create A Path Of Least Resistance To Your Plumbing Company Why Should Someone Choose Your Plumbing Company Instead Of Your Competitors? Work on Your Plumbing Business, instead of working in Your Plumbing Business You need to be Blogging at your Plumbing Company TPMGP 004) Make The Most Out Of Your Marketing For Your Plumbing Company Through Answering Your Phone Correctly Call them Clients instead of Customers What Are Your Clients Worth To You?

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