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Similar to a Facebook brand page, a Google+ business page is your company’s home base on Google. Check out the infographic below for all of the benefits your business can reap from Google+ and then scroll down to find out how to set up your G+ business page. If you’re confused about this, Social Media Examiner has a great explanation of company categories.
Note that if you already have a Google Places entry, Google will match that entry with your Google+ business page. Don’t forget to tell everyone about your new G+ business page via your own Google+ profile and your other social media channels. Follow C-leveled on Google+ for more tips on how to leverage social media for your small business. Er komt een nieuwe pagina om gebruikers te helpen ontdekken recente en komende Hangouts On Air te ontdekken.
Google Plus plugin voor mobiele websites die gebruikers die op mobiele sites nieuws lezen voorziet van de juiste content op Google+ op het juiste moment, gerelateerd aan de content op de site. Google heeft de Google+ app die al beschikbaar was voor Android nu ook beschikbaar gemaakt voor iPhone gebruikers.
On October 11, Google announced plans to create a new system that uses Google+ to socialize and personalize search results.
Let’s say you have a friend from work and email (using Gmail) back and forth over a fantasy football league. AboutCreative Social was founded in 2004, by Daniele Fiandaca and Mark Chalmers, as a collective of the world’s most pioneering interactive creative directors & business owners, a collective who recognised that collaborating in this digital landscape is the way that we’ll advance the industry and enjoy our life work imbalance even more. Our aim from the outset has been to inspire the industry, promote the industry, educate the industry and have fun doing do so.
Add TagInfo:- Just type tag + return- Tags should be in english- Tags should describe what the icon shows or what the icon is commonly used for.
Google+ has supported animated gifs since the very beginning and along with its major app update, has also announced the ability to have animated profile photos.
I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. I'm proposing four distinct social media metrics we should measure, (and this is so cool) independent of the social channel you participate in. When I say most brands do TV on social media what I mean is that we do the same uninformed shouting and pimping on social media that we do on TV. We know little about who is on the other end of the TV set and the medium places limits to what we can do. A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in. Remember we do not measure to manipulate the metrics, we measure to know if we are adding business value.
But the size of my second level network (the unique people who follow the people who follow me) is 6.3 mil.
So measure Amplification, the rate at which your followers take your content and share it through their network. As you post and tweet and you rock and you roll… measure what pieces of content (type) cause amplification (allow your social contributions to spread to your 2nd, or even 3rd, level network). Do you know of a tool that precisely measures Amplification across all channels as defined above?
If you +1 this blog post, you'll not help me understand its relative quality, but when someone in our extended social graph does a search on Google for Social Media Metrics your endorsement of this content will show up in the search results.
It is foolish to believe that just Conversation Rate, Amplification Rate, Applause Rate will get you the eternal love and gratification (and perhaps budget!) of your company's leadership. Your job is to identify that blue arrow, and the orange box (what it stands for and what the amount is). I can focus on the Per Visit Goal Value (economic value delivered by visitors from social media channels across my macro and micro conversions – note the 0% in the macro conversions column, ouch!) for each channel. You do Economic Value and you will never, ever have to beg for investment in Social Media, and your career will get on the fast track.
You can see Retweets (x-axis) and Replies (size of the circle) overall and individual tweet perspective. If you are a tool vendor… I would love for you to adopt the aforementioned metrics, and definitions, into your tool. If you are engaging in brand advertising on social media channels then the metrics you should solve for should be the first three. If you are engaging in direct response advertising on social media channels then the fourth metric, Economic Value delivered, comes into play from a strategic perspective.
Social media presents and incredible opportunity to rethink what it means to connect with and influence customers. In presenting new metrics for you to measure, what I'm really trying to do is provide a very small assistance in helping you think differently. Erik Ohlen was inspired by this blog post to create a very simple, and effective, dashboard where you can track the four recommended social media metrics. As I had stressed above, currently if you want to report these metrics exactly as defined above and from ALL the social channels mentioned then you have to do so manually. Play with it, and get just the data you need to make smarter decisions when it comes to social media. Please share your feedback, critique, suggestions, and cool tools to measure these four metrics, via comments.
Wonderful people in the ecosystem such as yourself I know are working very very hard to tie all other bits of Social Media value into a quantified number.
My real-life challenge on finding economic value is that most of the case eventually it will be based on certain assumptions and making reasonable assumptions is a key to the right economic value. Tim mentioned the value of non-trackable social media influence such as in-store conversion. It seems like commenting, sharing, and liking are all manifestations of the same larger, underlying thing, no? Scott: The commonality between Conversion, Amplification and Applause, if there is any, is that they creating a set of permission based influence engagements with your 1st level, and through them the 2nd level, network.

Other than that I personally believe they measure different things and, more importantly, different outcomes. I agree that the state of mind for the actions from the audience may be the same, but there are several differences in the magnitude and the expected follow-up response from these actions that should trigger different tactics on how the marketer should respond, which I believe is what really matters. However, what you call conversation (see above) we call engagement (kind of pre-step to conversation). I agree that we need to stop pushing the one way communication marketers are used to with TV and radio.
And I'm glad you've come up with solid ways to measure the results of social media marketing! That being said, and far be it for me to pick a fight with The Master, I'm not so sure I agree with the Applause metric.
I could not agree more with you on competitive analysis and gaining valuable context from that data. Heather: That is true, but some Likes on Facebook are in context of comments and other Likes are in context of a page and others still are in context of a brand.
In our analysis sadly we will have to ensure that we accommodate the context in which we want to report the data, and then choose accordingly. Social media has a kind of intimacy that is not really intimate, allowing people to offer apparent personal access while keeping the audience at arm's length. Even if you have 20 people liking your Facebook existence, figure out how to solve for these metrics. Josh: With analytics of all types (from all vendors) becoming more Visitor centric I personally believe that the challenge you mention is becoming less of a challenge over time. Google Analytics's Multi Channel Funnel report (and equivalent reports in the tool you are using, if it has it) provide insights into this pan session behavior. I have to submit a discussion piece for tomorrow's class and your post has given me much food for thought. We've created a tool called Measured Voice that tracks FB likes and comments, Twitter retweets, and bitly link clicks on social media messages.
In the future, among other things, we will add tracking for Twitter favorites, Twitter replies, and Facebook and Twitter impressions.
I wonder if there's not some more work to be done on simplifying or differentiating the first 3 metrics. I think there's value in all 3 independently, but we should see that each metric would plot roughly the same on a graph for a given message, just with different axis values. The 3 independent metrics should probably remain separate as you start to analyze a single message impact across different networks. If you have a Gmail address, then you already have a Google+ (often shortened to G+) profile.
Google+ also allows you to group your friends and people you follow into various circles, which is great for relationship management.
You can engage your community, share content and rank higher in Google’s search engine. Your Google+ business page and corresponding community can make all of the difference in whether or not you rank higher in search than your competition. You can connect your Google+ business page with Google Places for Business,  adding another layer of experience and interaction to your customers online experience. It’s best not to use a personal account, so you may want to create a special email account just for this purpose. If you don’t already have a Google Places entry, Google will prompt you to create one. Dit betekent dat het voor gebruikers makkelijker wordt om nieuwe, gerelateerde content te ontdekken.
De nieuwe Hangouts app zal real-time communicatie verbeteren door middel van berichten, video-oproepen, en foto’s.
Met name de functies Circles (effectief informatie delen) en Hangouts (Customer Service) zijn interessant.
Nearly every result in 2013 is personalized — from computer to phone to tablet — because all of our devices are logged into a Google account. We have so far visited Amsterdam, Antwerp, Barcelona, Berlin, London, New York, Paris, San Francisco, Sao Paolo, Shanghai and Stockholm.
When you upload an animated GIF as your profile photo, it will animate on your profile page on both mobile and desktop. Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). Use data to incentivise our companies to do the right thing by measuring what matters, what makes this channel so unique. Do you know of a tool that measures conversation Rate easily as defined above across the main social media channels? On Google (paid search), on Facebook (display ads), on Radio (audio ads), and all other channels you can think of.
If you follow my advice and post something "incredible, relevant, of value" to your audience then they can allow you to break free of the limitations of your network and spread your word around to a more massive audience! You get a much deeper understanding of what your audience likes so much that it will +1 your content (or contribution) and allow for that to be then shown to others in their social graph. Your selfless social media contribution comes back to assist you in driving valuable business outcomes.
I know that the long time readers of my blog would know that I would never let you get away without measuring hard business bottom-line impact of any digital effort! Once you have your highest level segmented view of the acquisition strategy, above, you can in two seconds segment down to individual channels you participate in.
If you do a Promoted Tweet or Facebook Like campaign or whatever Google+ decides to come up with then you want to measure resulting Conversation, Amplification and Applause (of course only if you did not stink at your campaign). It covers both the immediate value (revenue via macro conversions) and the longer term value (economic value via micro conversions). You need to forget what has worked in the past (and that is why this is so incredibly hard to do.
Small price to pay for communicating the actual impact of social media to your management right?
But now there is a very good, still in alpha, tool that allows you to measure the metrics recommended in this post.

It highlights the need to have clear business objectives and a logical framework of how the activity in the specific social media channel will roll up to something that matters to the business. It's not easy but even trying it would be valuable since we can learn a lot during the process. I agree that we should not neglect that portion of influence, but in real corporate life, at first, I'd better use something we can measure and quantify to persuade management. Amplification Rate, is how much the marketer himself is involved after he published the initial post.
My good friend Joost de valk had created plugin for WordPress that measures those metrics (based on post I had written – talk about circular references!). This way you can see if members are talking to each other (stronger value) or if they only talk to you.
We can have that discussion some other time :) None the less I think it is very important the true context of that metric be understood. Mostly because I believe that social media is unique in that it allows businesses and brands to influence across the entire funnel (highlight, persuade, acquire, retain). Simply put, the most engaging tweet or post from an unknown will not elicit the number of responses that any reasonably coherent tweet or post from a prominent individual will inspire. I deeply believe that any person (or brand) has an opportunity to create a hyper relevant network on social media and succeed with it. But if you do it well and you are able to create a social graph with the right 100 people then what does it matter that Ashton has 15 trillion?
I get conversation, applause, amplification and economic impact for actions that occur in session.
Which in turn should help you communicate how Social impacts future behavior (especially if it leads to a Macro or Micro Conversion). Social media being the unique beast that it is, a +1 (applause) would also seem to fall into the conversation (react) and amplification categories. Google+ is also very visual, unlike Twitter, so it is an excellent place to engage your audience with images. Your customers may see your Google+ profile before they see your website, so keep it up to date, engaging and loaded with relevant content. Auto Awesome functie om leuke nieuwe afbeeldingen, korte animaties en panorama’s te creeren. These results are personalized based on factors like location, previous searches and clicks, but now shared endorsements will introduce a social factor for personalization.
Given the push toward social relevancy online, the search giant is counting that most G+ users buy into the new system. This was true from an SEO standpoint — avoid spammy tactics like keyword stuffing and share with reputable publishers and websites. There’s a gold rush of marketing agencies utilizing this knowledge for future strategies.
Fortunately, Google+ made it to where your photo will not animate within the stream, otherwise that could be incredibly distracting.
For Facebook the number is included in Facebook Insights, though it is not available as easily in a simple way (at least not as expansively as outlined above).
If that is your primary objective you are going to suck at it (and the above metrics will reflect very efficiently how much you suck). My hope is that vendors will stop creating tools in silos (just do Twitter or Facebook or Google Plus or YouTube or…) and start to think of real world needs of Brands and Businesses and pull together metrics we need into one place (from all social channels). Rather, the conversation in social media influenced an in-store purchase or influenced a subsequent visit to the site that wasn't initiated by a social media clickthrough. If we do it correctly, we can justify the value of social media investment most of the case even not touching intangibles. Getting involved later will only delay the development of the muscles necessary to do the necessary heavy lifting. It does boggle my mind how many people, even the media, still report hits as being a reliable metric. De app stelt gebruikers in staat om tussen Desktops, Tablets en Mobiele apparaten zonder onderbreking te communiceren. Google+ marketing tips from iAcquire, a top digital search agency, highlights tips and tricks related to shared endorsements. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) and Marketing-minded people who are using lousy measures of success ("I got 158,632 Fans!
Brands (all of the aforementioned plus…) as in Mitch Joel and Stephen Colbert and Nancy Pelosi.
Even if every single person who follows me reads every single thing I write, I can at most reach 57k people on Twitter. IMHO, the Like in its current form only shows: of the people who saw *and read* the update, how many of those people moved the cursor across the page, hovered over a link and then clicked that link. That is, in a way, the link in each update is not really that different from a banner (for which is URL Builder's original intent) that drives traffic back into my site. That is, trying to understand (for example) if a particular hash tag on Twitter seem to draw more clicks.
Admittedly, Ashton has more of a following, but to us, you are also one of those people who enjoy benefits from the celebrity factor. A closer look shows that industry professionals and thought leaders use it just as much (if not more) than Twitter and Facebook.
Take the example from above and apply it to a thought leader with 10,000 connections on Google+.
If you don't fall into those two categories then this social media measurement framework might not apply to you. Four simple measures that get you to focus on the right thing from a social media participation perspective, help you understand how well you are doing at it, and quantify the business impact. Marketers who are wise to how Google is moving Plus up the pedestal know this is just another step to bridge the connection between personalized search and social context. A +1 from this connection could send your content to the top results for anyone connected or following this influencer on the Web.

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