Google seo updates 2014,marketing business names 2014,it training strategy examples - Reviews

Instagram took the social media world by storm when it introduced its image-centered platform. Da Seiten ja nicht Suchmaschinen-optimiert geboren werden, wird es wohl immer SEOs brauchen.
Google ist einfach immer unberechenbarer geworden und man wei? schon gar nicht mehr, was noch richtig oder falsch ist.
Vielleicht wird es irgendwann nicht mehr SEO sondern anders hei?en aber Optimiert wird auch in Zukunft noch. Ich habe von 2000-2012 immer eher staunend auf die Einschlage & das Gejammer drumherum geschaut, bzw.
Ich bin schon seit Jahren mehr Projektmanager als reiner SEO & zwangslaufig damit beschaftigt alles Obige unter einen seofreundlichen Hut zu kriegen. Ich denke, Google hat es im Laufe der Zeit immer geschafft, die Methoden abzustrafen, die unliebsam waren (Doorway, Keyword-Spam etc).
Ein paar Informationen zu den Inhalten der einzelnen Updates (oder weiterfuhrende Links) waren sicher fur einige ganz hilfreich gewesen, wenn man sieht, wie viel Blackhat SEO heute noch betrieben wird. Onpage Optimierung (im klassischen SEO-Sinne ohne Betrachtung von Usability oder gar Barrierefreiheit) ist aber gerade fur Shops in Zeiten endloser Filtermoglichkeiten in immer komplexeren Systemen, aber auch wegen fortschreitender Internationalisierung, wichtiger denn je geworden. Ich glaube nach wie vor nicht daran, dass Google in der Lage sein wird das zeitnah wirksam zu unterbinden, bzw.
Sicher konnen Alternativen sein mit Linkbaits, Widgets, Infografiken oder whatever Linkaufbau zu betreiben. Ich sehe das Ende des Linkbuildings als zentrale SEO-Disziplin in absehbarer Zukunft noch nicht. Naja wie Matt Cuts immer wieder sagt, man soll gar kein SEO machen sondern nur tollen Content veroffentlichen. Autor: Martin Mi?feldt (Kunstler, Firma DUPLICON Berlin) uber Bilder, die Bildersuche im Internet sowie Bilder- und Video-Optimierung. Keeping track of all Google’s algorithm updates can feel like visiting a zoo where they’re always moving the penguin exhibit.
According to Google, the roll-out of Hummingbird doesn’t impact SEO substantially, although the update does impact 90% of searches. We are a collaborative digital marketing agency specializing in online business solutions and strategies. After a Google algorithm update boosted its rankings, e-commerce retailer Wayfair discovered that ranking #1 is even more crucial than previously thought. After a recent Google algorithm update, Wayfair (where I’m an SEO manager) learned that traffic from a #1 organic rankingconverts much better than traffic from lower rankings. In May of 2015, after the Google Quality update, Wayfair moved into first position for a large number of our target high-volume keywords. To better understand the discrepancy between our organic revenue and traffic growth, we took a note from the SEM world’smuch-contested theory that higher positions are correlated with higher conversion rates.
We hypothesized that our organic first-position rankings attract visitors who convert at a higher rate than for other positions.


We gathered a sample set of keywords for which we moved from at least fifth position into the first. That way, we could be more confident that any changes to conversion rate we observed were a result of the jump in rankings and not other factors. Additionally, we only looked at search terms with significant search volume (5K+), as well as pages with thousands and tens of thousands of visits per month. We made the assumption that the incremental organic visits came from our new #1 rankings and saw that those visitors were160 percent more likely to convert to purchase. You might be thinking, “I’ve always aimed for the #1 ranking, so what difference does this make?” Well, if you’re good at your job, then you’re using data to model revenue opportunities. For example, let’s say you want your “Cotton Candy Machine” page to rank for the keyword “cotton candy,” which has 33,100 searches per month on average (according to the Google Keyword Planner).
Since we now know that the average conversion rate will jump to 13.4 percent if you’re ranking first, the actual revenue opportunity is $133,062.
Now multiply the scenario above by 1,000 for all the keywords that you’re managing, and that’s an additional $33M that wasn’t included in your previous estimates. On the flip side, it means that when you lose #1 rankings, you’re also losing high-converting visitors. Along the same lines as the example above, let’s say that your company is going to change the “Cotton Candy Machines” page URL during a site update, and you’re pretty sure that you’ll lose first position because you have links pointing at the old URL.
If you fall to third position (assuming a position #3 CTR of 12 percent), your revenue isn’t just moving from $133,062 to $53,225. Wenn ich mir die Seo-Geschichte anschaue, dann ist es eine Aneinanderreihung von Google-Updates, das jeweilige Gejammer danach sowie die entsprechend geanderten Seo-Methoden. Oder lugt man sich aus Tradition – oder wegen der Entwicklung – mit dem Begriff eigentlich was in die Tasche? Naja, keine Ahnung ob es deutlich wird: der kleine Seo ist sehr erfolgreich mit Black-Hat Strategien gestartet. Es wird aber immer auf irgend eine Art und weise Optimiert und dafur wird es die passenden Dienstleister geben. Und zwar nicht nur aus den Serps, sondern Google hat es vor allem geschafft, die jeweilige Methode bei der Seos in Verruf zu bringen. Einige davon hat man auch gar nicht so wahrgenommen, vielmehr nach und nach die Philosophie von Google verstanden.
Und auch wenn es seit Pinguin etwas anders funktionieren muss, funktioniert es wie eh & je.
We assumed that whether we got 100 visits in ninth position or 100 in second, they would act more or less the same on-site. Our assumption was that those clicking on the first search result were closer to purchase; therefore, they were less likely to bounce back and forth price-checking or looking at the different feature options for each product. We wanted to give the data set more clarity by looking at keywords (which, in this case, means landing pages) where we saw a clear jump from ranking on the bottom of the first page or high on the second page directly to position one day-over-day and saw a concurrent jump in traffic.
After eliminating seasonal and low-volume pages from the mix, we ended up with a sample set consisting of dozens of pages.


Aside from a conversion rate improvement, we also tracked significant bounce rate decreases, increases in pages viewed per session and similarly big benefits to add- to-cart rates.
This makes sense — users who are clicking on the first result in search are likely closer to purchase, while users who are bouncing around the first and second pages are price comparing and in the consideration phase of their shopping. Particularly for those of us in the B2C e-commerce industry, the 34-percent conversion boost translates into tens of thousands in incremental revenue compared to previous top position estimates. Let’s assume a 30 percent organic CTR for the #1 spot, a 10 percent conversion rate and a $100 average order value. That’s a significant jump in revenue and might justify the cost of a vendor, an additional employee or a graphic designer to create that piece of linkbait you’ve been thinking about.
As you model out costs associated with site changes that will cause you to lose rankings, you should calculate the disproportionate revenue loss from losing the first position. Since you had #1 rankings, you’re under the impression that your conversion rate is 13.4 percent, which is higher than it actually is. It has already helped us make more informed, data-driven decisions, and we think that it can do the same for you. Ware vielleicht mal einen eigenen Artikel Wert, mal grob zusammenzufassen, was so passiert ist.
Here’s a roadmap to a few of the biggest updates in recent years – plus tips on how to adjust your route accordingly.
Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & lead generation. A trend that we noticed as we did our month-over-month and year-over-year comparisons was that our organic revenue growth rate far outpaced visit growth rate. What we found makes a pretty compelling case for putting in the extra effort to get into position one.
Where previously you might have been happy ranking above the fold, now it makes financial sense to put in additional effort to grab the #1 position and the extra revenue that comes with it.
You’re losing those first position visitors and the sweet, sweet conversion boost, so your revenue will actually drop down to $39,720.
We’re lucky to work in an industry that prides itself on sharing information — so if you do research that contradicts or supports our findings, we’d love to hear about it. Das Gejammer war stets riesig – aber letztlich hat sich Seo immer weiter auf die Google-Linie eingelassen (daher der Wechsel der Hut-Farbe). Again, in aggregate, that can add up to serious revenue losses, which you should communicate to clients and internal stakeholders as accurately as possible. Inzwischen werden auch Grey-Hat-Methoden abgestraft oder sogar White-Hat-Kollateral-Schaden in Kauf genommen.



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