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Developing and implementing your digital marketing strategy can be a bit overwhelming, to say the least. Additionally, as a business, you can post content, articles, advertisements, as well as photos and videos for your potential customers to see.  If they like your content, they can interact with it and your ranking improves. Google Plus is a highly successful, socially driven method of promoting your business.  Involving yourself in circles or Google Plus communities, as well as getting your customers to rank and review will prove essential for an effective digital marketing campaign utilizing this new technology and translate into an increase in your sales. Confluence is where your team collaborates and shares knowledge — create, share and discuss your files, ideas, minutes, specs and projects.
5 principais maneiras de aproveitar o conteudo gerado por consumidores e ter otimos resultados de SEO! Las clasificaciones te ayudan a conocer el tipo de contenido de una aplicacion o juego, para que sepas si son apropiados para ti o tu familia.
En las clasificaciones se describe la edad minima para la que consideramos que los contenidos son apropiados.
Si una aplicacion o un juego no tiene ninguna clasificacion, es porque aun no ha sido valorada por nadie, o lo ha sido pero aun no hemos actualizado la pagina. Google Chrome for Business es el navegador que ya conoces con una pequena diferencia: en lugar del instalador online que descarga primero la aplicacion, aqui tienes un instalador MSI con todo el contenido del programa. ?Que quiere decir esto?
Por causas ajenas a Softonic, la descarga de este programa se realizara desde la web del autor.
Utilizamos nuestras propias cookies y de terceros para mejorar nuestros servicios y su experiencia. Google announced a new service today to help business owners list their information, display photos, see customer reviews and participate in social sharing with Google+, all from one convenient location. Business owners need to have a Google account to use the tools, but all of the services are free. Creating a Google account and filling in the required information is all that business owners have to do to get their company’s information added to Google Maps, Google+ and Google Search. The Google My Business services can be accessed from a computer or using an app, allowing business owners to be connected from anywhere with their tablets and smartphones.
Not only can small and medium business owners use Google My Business to become more visible to potential and current customers, but they can also get information on how they are being found.
Get Free Updates!Stay in the loop with a weekly newsletter, with all our news from the previous week. Google this week announced the launch of Google My Business, a new program aimed at getting more business owners under the Google umbrella with a one-stop shop for managing their business listings in search, using Google+ and more.
This is a little unusual, as Google tends to release new products in the United States first, rolling out changes over a period of weeks or months. If you're a business owner with a Google+ Page, a Places for Business account or just getting started, here are some tips to help you navigate the new platform. Google My Business is a free dashboard business owners and marketers can use to manage their Google-related online presence in one place. Users can access Google My Business on the web or via the Android or iOS app from a mobile device (available on Google Play). If you have more than 10 business locations and used Google Places Bulk Upload to manage listings information in the past, you'll notice on your next login that this has been “automatically upgraded” as well. It's now called Google My Business Locations and here, Google promises more updates in the works, including faster update speeds, social features and visibility of live data. If you were using Google+ or Places for Business, you will be directed to the new Google My Business on your next login. There, you'll see a blue button, front and center, urging you to “Get on Google.” This takes you to a world map where you can search for your local business. Note: If you're not a local business, click that option in the upper-right corner to be directed to My Business, where you can choose to start a Storefront, Service Area or Brand Page on Google+.
If you can't find your business (and you probably won't, if you're just getting started), click “None of these match” to add your business. You will then be asked to confirm that you are authorized to manage the business and agree to the terms of service. Users are then sent to their new Page at Google+, where you can either jump right in, or take a tour. Google is making it as simple as possible for people who haven't used Google+ before to optimize the page for their business. You're all set up and verified, it's time to sit back and let the customers roll in, right?
If you want to use Google+ to connect with existing and potential customers, you're going to need a social content strategy.
Whether you're just getting started or were an existing user of G+ or Places for Business, it's worth stopping by Google My Business to see what's new. Let us know what you think about Google's latest move to bring small and local business marketing all under one roof! Google has just launched Local Listing Ads – a way for a local business to have to gain advertising exposure to a highly targeted prospective audience.
With a Google Local Listing Ad on Google Maps, your ad will only show when someone has searched within a specific category related to your business, AND only when that person is a certain distance from your business. The only downside at the moment is Local Listing Ads are only showing in San Diesgo and San Francisco.  However, you can fill out a form here to get updates on future roll outs for your area. Consumers know Google primarily as a search engine, but for years the company has been trying to diversify into new products, including email, Web apps, mobile phones, and YouTube. And a similarly thin slice from "licensing and other revenues," which includes Google's search appliances, Google Apps, etc.

If you’re already a Google Plus pro, you know how powerful the platform can be as a community builder for your brand.
In the past, however, being an expert on just one of these platforms hasn’t guaranteed competence with any of the others, let alone that you’d have the time and energy to manage all of them successfully. While you may need a tutorial or two to get you started, once you’re hip to the changes, you’ll discover a much more efficient and powerful way to make the most of all that Google has to offer your business. Separately, the mission of most of the Google business products has always been to connect businesses with customers via the Web, particularly on the local level. If you already have a Google+ page or Google Places account, they will automatically be upgraded to Google My Business. Essentially, an account with Google My Business is an easy way to combine your social, search and Web initiatives into one dashboard. When you login to your new Google My Business Dashboard, you’ll immediately find prompts to fill out all of your essential business information, as well as links to your Google+ account, Insights, Reviews, Analytics, YouTube, AdWords and Hangouts.
While you can plunge more deeply into each platform right from this area, you can also do a number of things without even leaving this page. You’ll also immediately see key engagement, share, visitor, view and subscriber stats for all of these channels, right off the bat.
Starting a Hangout with your customers is also a matter of a single click, as is signing up for AdWords. Of course, you can also use the dashboard simply as an easy way to navigate deeply into all of your other Google tools, tips for which follow below.
While the Insights Tool won’t turn you into an SEO expert overnight, it’s an incredibly useful and intuitive way for most small business owners and marketers to see just how well their efforts are paying off. This will help you determine what kind of content your customers are interested in, and even what kind of phrasing and posting frequencies will get them to actively engage.
That’s why it’s so important to stay on top of reviews, offering mitigating solutions to customers with complaints and thanking customers who leave positive feedback. You can use the Reviews features to stay up to date with everything your customers are saying – not only about your business but about your competitors as well. Whether you realize it or not, you’ve already encountered the new(ish) Google Carousel when searching for products or businesses online. As you might have guessed, businesses that appear in the carousel get many more clicks and a whole lot more business – that is, as long as your listing actually looks attractive, a feat that can be easier said than done.
To ensure you’re putting your best face forward, pick a well-lit, professionally taken, visually appealing photo for your profile image. To guard against less than ideal automatic cropping, it’s best to go with a landscape photo that has plenty of neutral space, rather than trying to cram everything tightly into the borders of the photo. You’ve probably noticed a theme in these descriptions of GMB: many of them relate back to Google+. 1) Visual content: Photos, videos, GIFs and infographics do very well on G+, given the clean design and emphasis on visuals.
There’s a very Pinterest-y look here, and you want to ensure everything you share looks great when featured large.
2) Content visitors can learn from: The Google+ crowd tends to be particularly knowledge-hungry (as opposed to say, YouTubers, where cat videos prevail), so you’ll garner many more clicks if your content has a good “huh” factor to it. This combines well with the visual aspect of things when that knowledge is communicated in the form of infographics, interactive pieces and how-to videos.
3) Meta-Google+ content: The fact of the matter is that many people are still trying to wrap their minds around what Google+ is.
4) Deals, offers and promotions: Google+ is an inherently business-oriented site, and many customers turn to the platform specifically in search of a good deal. 5) Questions and surveys: Don’t know what to share on Google+, or how to tweak your product in the next release? Make sure to share between 9AM – 11AM, as these are the times that have the best engagement rates. Hangouts are best when they’ve got a focus, but that can vary from a tutorial to product guides to a question and answer session. 2) Repost and +1: The only thing fans like more than having you respond to them verbally is seeing your stamp of approval with a repost or +1. Google My Business is a much needed update that streamlines the Google small business experience, helping you to take advantage of all the company has to offer.
Share your own experiences with the new platform in the comments below, I’m really interested in hearing them! The more you investigate, the more options you stumble upon and the more challenging it becomes  to get a firm grasp on what each social media does and why it is invaluable in terms of the well-being of your business.  Today, we are going to explore one of the new players on the block, Google Plus, its advantages, and how it helps your connect with your customer’s in some very unique ways. Estas no indican si la aplicacion esta concebida especificamente para esa edad, ni si requiere un determinado nivel para jugar al juego o utilizar la aplicacion. Pues que en casos especiales como cuando no tienes conexion a Internet o si eres administrador de sistemas y quieres instalar el navegador en los ordenadores de una red, Google Chrome for Business hace del proceso algo mucho mas comodo. Otra de las ventajas de la instalacion de Google Chrome for Business es que, gracias a la personalizacion del instalador, puedes configurar aspectos como control de actualizaciones o las politicas de grupos, que ayudan a mejorar la seguridad del entorno.
Mediante ellas personalizamos anuncios, proporcionamos funciones de las redes sociales y analizamos nuestro trafico. It combines the information from Google searches, Google+ and Google Maps, becoming the new default for businesses that were previously using tools like Google Places for Business.
However, our users tell us that finding these loyal customers can be complex and time-consuming.
Business owners can use AdWords Express to learn what searches people are using to find their business, see what customers are clicking on and monitor other search-related data. The search engine also created Helpouts for Small Business and a Google Small Business Community in May.

Google My Business is an offering for businesses just getting started on the web, but will also become the default dashboard for current users of Places for Business and the Google+ social network. The incorporation of Google+ and Places for Business into Google My Business happened as the announcement was made.
A progress bar shows the completeness of the profile as you add hours and other store information, add a profile photo and follow the prompts to input information. Try to aim for a mix of your own original content and curated content – this will offer your followers variety and ease the content creation burden on your business. Insights help you understand how people find your business and interact with your content by showing data on different types of views (search, photos, profile, etc.) and clicks including driving direction requests and website visits.
From this dashboard, you can do some pretty cool things, like host Hangouts to chat live with your customers, or create photo albums around your products, services, customers and employees.
Take this opportunity to verify that your map info, store hours, phone number and other information are correct and that your profile offers all of the information a consumer on the go needs to find you. If you subtract the $6 billion Google paid out to partners as revenue splits and traffic acquisition costs, Google's net revenue last year was $18 billion.A  Almost all of this revenue came from ads.
That’s all changed with the advent of Google My Business, which combines all of your favorite Google services into one easy to use platform. By streamlining all of these services into one dashboard, Google has essentially created a behind the scenes CRM, while maintaining all of the outward facing functionalities for connecting with customers. This way, you’ll still be able to build a community and connect socially with your customers, while also ensuring your business contact information and opening hours rise high in local searches. The more completely you fill out your information and the more frequently you post to Google+, the higher you’ll rank in search results – which you can then analyze using Google Analytics, which are right nearby the rest of it.
For instance, you can add an update to Google+ simply by clicking the share button in blue below. In this way, the dashboard is an easy way to gain an immediate view of all of your Google My Business Activity.
You’ll see, for instance, how many views your G+ page has gotten over a period of time, as well as your number of clicks and where your viewers went. You’ll also get an overview of your demographics, so you can better target the topics you cover. This will keep you on top of your customer service game, and it may also help you brainstorm marketing and sales initiatives to fill in gaps your potential customers say your competitors are leaving. The carousel is the row of images that appear across the top of the Google search results page, along with business names, reviews and location information.
This will increase the chances you’ll actually land the customer once they’ve clicked on your listing, and it also means you’ll be using more keywords, which will increase your chances of getting listed in the carousel in the first place. If you ever had any doubts about why Google launched a social media service, this should serve as the explanation to end all explanations. Aside from filling out your page info completely and constantly doing analytics, you can make the most of your G+ presence by sharing the most G+ friendly kind of content. At the very least, your written content should have good visuals integrated for the preview. Therefore, if it’s at all relevant to your brand, writing a meta-piece about how to use Google+ can definitely lead to a good number of shares.
Sharing promotions exclusively on Google+ will increase your followers on the platform and get even casual visuals sharing your content. As mentioned above, launching a Hangout with your fans is simple to do with a click of a button.
Share stories of customers interacting successfully with your brand and they’ll be sure to post the story all around their feeds. When you target your posts strategically to audience members you know will be highly interested, you’re increasing the chances they’ll actually read and respond to what you’ve sent them. What’s more, it will help you make even more of the powerful Google+ tools that current exists.
Tambien compartimos informacion sobre la manera en que usa nuestro sitio con nuestros socios de redes sociales, publicidad y analisis. Google offers to send the verification code to the mailing address for the business now, or you can choose to come back and do the verification later. I have searched all day for where i can put it!I went to Google maps and searched the business post code , and now Google wants to create another page for my business. 2) I have a client who has more than one Google plus account and wants to merge or transfer the reviews and map over - do you know if that is possible? Again, because customers expect to interact deeply with a brand on the platform, they’re primed to interact in this manner—so give them what they want!
Also consider doing a Hangout on Air so that your video will stream right to YouTube and archive for other customers to see.
The more you respond to your fans, the more likely they’ll be to engage in your future content. Without verification, you won't be able to make any edits to your listing, so it's best to get it done as soon as you can.

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