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And of course, the largest search engine on the planet now holds a permanent position in the modern internet marketing agenda. Adwords, PPC and SEM – these buzzwords represent Google’s paid, non-organic features and functions.
Strike a chord with readers through a great piece of content and they’ll spread the word about across social networks from Facebook, Twitter and Google Plus to Pinterest, Reddit and everything in between.
Every like, tweet, comment and “plus 1” builds SEO-friendly back links to your website, boosting your page ranking in Google and other search engines. The key to successful content marketing is creating and publishing highly engaging, relevant and fresh content. Linx is a strategic marketing organization which helps you meet your business objectives and challenges by linking your marketing strategies to your business strategies. Before I turned 12 and decided to become a content marketer (I was a weird kid), I wanted to be a biologist. To understand great content is to understand that same idea – dozens of small, unseen choices, tactics, and techniques are really what make great pieces work well. This attention to detail and ability to understand small, subtle components to larger works are the true keys to mastering the craft of content creation. So today, I wanted to explore five examples of great content that resonates emotionally or intellectually with audiences. To understand the key hidden element, we first need to understand something about the medium.
In this particular example, pay close attention to the way the video starts: As viewers, we’re dropped right into the story. It’s a sort of in medias res approach to storytelling wherein the viewer starts near the middle or with some of the context left unexplained. Like so much of what makes great content effective, it’s easy to miss this technique. Ever get caught red-handed by your boss when you should be working but are instead shopping for a bunch of totally “necessary” things that in no way serve as guilty-pleasure purchases? But for everyone else, Bonobos, an e-commerce-driven apparel company, created a clever tool to fool your boss into thinking you’re working. The subtle yet powerful element that makes this piece a success is the brand’s commitment to making the piece functional. Here’s what I mean: Imagine you receive an assignment that asks you to create a spreadsheet others can put on their screen to feign work when they’re actually shopping online.
But Bonobos takes that one step further and conveys the sense that they give a damn about quality content. Not only does this improve the experience for users, it allows the company to measure traffic coming from an offline project.
But Price Intelligently took the time to write a sensational headline that’s actually backed up with substance and quality.
All the top B2C brands understand this idea of selling and marketing emotions, from top players to smaller brands just seeking an emotional niche to occupy in the minds of their buyers. Recognizing that fact and clearly articulating it, as Airbnb does when blogging about its official theme song, is the best way a B2C brand can coherently align content and product.
To help promote his book, How Google Works, the company’s former CEO and current executive chairman created this attention-grabbing SlideShare presentation. One of the most effective-yet-hidden elements to this piece is the relatively minimal design, particularly on the cover slide.
This normally wouldn’t be noteworthy on its own, but it’s important to recognize the “native” experience of SlideShare.
Thus, the minimal design on Schmidt’s SlideShare presentation cover actually helps the project stand out.
Too often, when we consider the creatures that are blog posts, videos, podcasts, and so on, we act like kids playing with toy animals – dumping them on the floor, randomly grabbing at each one, pounding them together as we play. Jay Acunzo is the VP of platform and content at NextView Ventures, a seed-stage VC firm investing in tech startups.
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Content marketing has exploded into all sorts of new avenues: Social networking, video marketing, mobile, as well as blog marketing. It’s easy to be overwhelmed by new technologies, but the best content marketing agencies use them to support your message, not obliterate it. Content marketing is still about persuasive copy that gets people to purchase a product or service.
Video marketing – If you would rather use video to market your content, make sure that the company you hire is knowledgeable on how to market your video online. Social Networking – If you want to hire a company to manage your social network accounts, they should be savvy enough to get your multiple friends and followers to share your content online. Content marketing is still about getting top quality content in front of your customers, however, in todays modern there is more than one way to do that. Today’s modern content marketing agency is much more of an entire theatrical producer than in days past. Digital technology has provide businesses and companies in the world the ability to conduct their operations more efficiently.
Oh, and if you loved it and you want us to make you one… get in touch and we’ll gladly do so! What used to be a game of links and technicalities, is now all about value and offering heaps of it to web users, in fact creating content Google likes is the same as writing content that users will like.
From digital content spans our digital marketing service, as well as language translations, ensuring you're communicating with your audience on all platforms and in all languages. About UsWe help people define and communicate their offering to the digital world, assisting them in creating awareness about their brand and building traffic to their sites, using content and inbound marketing tactics.
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People help us make the big changes in our thinking and in the way we choose to spend every day of our lives. Here are 19 empowering content marketing quotes from well-known experts, that I hope will inspire you and lead you towards creating amazing content! The most accurate online rank checker capable to deliver localized rankings within white labelled HTML and PDF reports.
Good to Great: Why Some Companies Make the Leap… And Others Don’t is a Jim Collins classic that shares an eye-opening study on how top companies managed to manifest great results and maintain them for more than a decade.
After the study was completed, Collins found key business traits and strategies that transformed these companies into successful, elite companies. Level 5 Leadership, a concept developed by Jim Collins and revealed in his book, is the top spot on the corporate ladder: the executive. You need the right people to help you create content, no matter what type of content you plan to use. To be a Level 5 Leader, you need to have a vision and be able to communicate your vision to other people who join your content marketing team. You need to know what you want to do for content marketing before you can pass on your vision for others to handle. To get your content noticed, you need to identify your target audience and market your content to them. Once you’ve figured out your target market, you need to get involved with the group and learn about the people in that specific group. Here’s an example of the Hedgehog Concept in action: Sarah is a certified accountant and wants to open her own consulting business. Before starting her business and planning her content marketing strategy, Sarah uses the Hedgehog Concept to give her a better idea of where she wants to go with her business and marketing tactics. Groove is an example of a company that is providing an overlap across these three spheres.  Their CEO, Alex Turnball, is passionate about startups and entrepreneurship. Even if you have a ton of great content ideas lined up and ready to go, you still need to continue publishing valuable content for your target market. Letting your audience know about your content is the next big step for your content marketing strategy. Not only do you want to get seen, but you also want to use tools to accelerate the growth of content you publish.
Let’s put Buffer into action: Sally, a business consultant, wants to grow her business by building a blog. Sally uses Buffer to schedule her posts throughout the week to keep her social media followers excited about the next post she’ll share. Buffer isn’t just for stocking up your tweets; it also allows you to manage posts across several social media platforms, giving you a single area where you can update all your social media pages. By using Workado, Matt keeps all marketing campaigns and communicates with all his team members and freelancers in one place. What’s neat about CoSchedule is you can also create social media posts and publish them at the same time when you publish new content.
CoSchedule is team-friendly, so you can include team members on your CoSchedule account and keep everyone updated through the editorial calendar.
Udemy – If you want to reach more people or re-purpose blog posts or other content pieces, turn your content into videos and offer them as courses at Udemy.


Udemy allows you to provide free or paid video courses, so this platform is a great way for you to create content in a different format and keep content fresh.
You can freshen up old content pieces and give it a new life through an infographic, or do what Buffer does and include infographics in your post. In Jim Collins’ book, Good to Great: Why Some Companies Make the Leap… And Others Don’t, leadership and management systems in companies are heavily focused on.
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We wanted to create something that not only looks great visually but is in fact a very helpful at-a-glance resource for marketers looking to embrace content marketing this year. Content marketing is set to grow phenomenally, but we recognise that many marketers don’t know where to turn when it comes to the myriad different considerations that need to be taken on board when planning a content marketing campaign. Obviously at Content Amp we can help marketers with content strategy, content generation and content amplification, but we thought it worthwhile listing some of the invaluable resource tools available. Oh, and if you love your infographics you might like this one we did when we were Search News Media around the evolution of publishing. We are genuinely passionate about that. It’s not about pigeon-holing what you do online into search, social, PR and display anymore. We build long term relationships with our brand and agency partners, always putting content where we think it should be; at the very heart of what you do. Content Amp is the new name (March 2013) for Search News Media, a content service launched in 2010. Content Amp announce deal with Adyoulike to create European leader in native advertising… Native technology platform and network Adyoulike announces major UK acquisition to create European leader in native advertising. Everyone wants prime real estate in the Google SERPs – and great content can get your foot in the door.
There is a synergy to content marketing that, when done correctly, creates a powerful solution. It’s simply content consumers find sufficiently interesting, different or insightful (that was easy). Viral social content is an unprecedented leader in the modern marketing mix – but it’s only the beginning. Increased rankings bring new readers, who in turn bring more likes, tweets, comments and plus 1s. Great content is educational, humorous, controversial – anything to grab and hold on to people’s attention. I loved how the field allowed you to study all the “unseen” elements of a living thing that made it work. So whether we’re creating blog posts, graphics, SlideShare presentations, podcasts, videos, or other projects, the devil is in the details. Yes, we can appreciate that Contently created a great big map of the content marketing landscape, for instance, but we should also appreciate the little things it did to make the piece a success. For each, I highlight a somewhat hidden tactic or technique that the marketers used to make each piece work well. It’s almost like the interviews and filming have been happening for a few minutes and, suddenly, you’re invited to watch. It’s not the overt “marketing” part we all readily identify such as calls to action or splashy headlines, but it’s just as instrumental to make this part of an effective content marketing strategy.
A logical, quick piece to create might pop quickly to mind: Dump some placeholder charts into Excel and ship the content.
The project, cleverly titled =VLOOKUP(Your boss is behind you), actually allows you to shop inside the spreadsheet! It starts with a company lots of people in their target market know and care about, and it uses the name to its advantage before delivering a well-researched post. The hidden element that makes this work is that Airbnb clearly understands what it sells as a B2C company – an emotion. Yes, you can have personas, but generally speaking, you’re still able to fit your product into the lives of many more types of people.
I remember seeing it for the first time when visiting SlideShare – it was so different and so much less stressful than the rest of the page, I couldn’t help but click it. They’re the ones who are content “biologists.” They understand that all the smaller, seemingly hidden pieces that make up a great piece of content are actually what make the entire thing work in the first place. What if we all became masters of the craft of creation, along with our knowledge of distribution and measurement?
For the firm, he runs the blog the View From Seed and the podcast Traction, among other initiatives dedicated to supporting early-stage entrepreneurship. They’re the ones who are material “biologists.” They know that all small sized, apparently invisible items that create up a great part of material are actually what create the whole thing work in the first position. As a writer for business and someone trying to convert clients and others to the power of great stories it has given me a different perspective on how stories need to be captured and presented in a different way for other mediums.
When you are looking for the best content marketing agency available, stick to the fundamentals of great marketing, but make sure that they also understand the newer technologies as well. They will know how to build an audience with your brand in mind by generating status updates and tweets that create interest in your brand. Savvy content marketing campaigns will be able to create content in a variety of formats, including mobile, which will allow users to access it via their smartphones.
In addition, content has to be available in multiple formats for a variety of platforms to be accessible via different technologies. They must know where the audience congregates, how to reach them, and then create content that is likely to go viral.
It’s easier to sell items, maintain client lists, communicate with partners, suppliers and customers, and even provide valuable service. Keywords offer a tangible means for content to be categorised, filed and managed, and it doesn’t make sense to me that this means of making content available in search according to relevant search queries could ever be done away with. If you’re a content developer, content producer or writer, you’re in a very good space, specifically if you write for the web. With changes on the SEO landscape, we are now noticing how content is taking its rightful place as the central element from which all other marketing aspects branch off. I don’t know who said that, but that helps me every morning focus more on the day that lies ahead and my achievements. To share your vision, you’ll need the right people to help create your vision and manifest it. The first step to developing a good-to-great content marketing strategy is knowing what you want.
Being honest not only helps you come up with better content ideas, but honesty will also help save you time. According to the Hedgehog Concept, companies are more likely to succeed when they focus on one main goal; in this case, your vision or goals for content marketing. Your passion, your best skill(s), and your driving force all need to be considered and ring true with your vision.
With these details, you’ll maintain a consistent message in your content pieces and make it easier to create an effective content marketing plan.
She also wants to create a financial help blog to give people professional, effective advice and other information on handling their finances. I love helping people have healthier financial lives and teaching them how to take control of their money rather than letting their money take control of them. I could focus on becoming an expert in personal finance instead of having a variety of clients who need financial help in different areas. Most of my clients need help with understanding finance in general or how to manage their own personal finance issues. Based on her answers, she creates a content marketing strategy that includes financial FAQ videos, blog posts featuring personal finance tips and other related information, and infographics.
The makes money by helping companies improve customer support and his team is really good about executing on customer needs and building the product based around his customer’s feedback.
He did the right things initially to get on the radar of influencers that would promote his content, and in turn promote his business. I do this first thing when I wake up and it takes me maybe 30 to 45 minutes (I write about my complete routine here). To help you promote your content and get your content seen, get the right tools for your marketing toolbox. She also keeps a consistent, predictable schedule for content sharing to help her prospects and clients keep track of new content easily. Created for marketers by marketers, Workado is an easy-to-use marketing management system that helps you organize tasks, keep your team members up-to-date on projects, and improve client relationships. He also uses Workado’s unique activity logs to provide clients with regular updates on what he and his team have done for them during the month. If you create content throughout the day, you can update your social media pages at the same time. On top of that, you can integrate CoSchedule with the Buffer App to give you more functions and flexibility for posting content and social media messages. Online learning has become a big part of education, and Udemy can take your content to a whole new level.


An appealing infographic or an exciting video can take your content further faster, and Visual.ly connects you with visual content creation teams who can make your content come to life. You can create campaigns with Visual.ly as well and maximize your content marketing efforts. The snowball starts out small, but as it gains speed, it goes down the mountain faster and grows bigger.
You start out with a small snowball, but when you roll it down the mountain, you’ll end up with great results. As one of the UK’s leading content marketing companies we wanted to create an informative infographic that highlights how all these important disciplines come together. We have changed the name to highlight what we have been doing for years already, rather than to highlight any major shift in direction. However, what he failed to add was that content can be toppled off its throne with a regal-like thud if it fails to keep readers engaged and entertained – a la the court jesters of yore. Today, the old-time prince known as paid search has relinquished the throne to the new king of our modern search engine land: content marketing.
The result is an opportunity for growth – all driven from one unique, well-researched and passionately written piece of content. Plug this formula into your content marketing strategy and expect huge gains in search engine traffic, social media exposure and loyal readership. Content marketing might require more work, more talent, more resources and more skill – but it’s the latest and greatest way to build a spectacular online profile. Both are linear experiences – it’s much harder to skim or skip around a video or a podcast as compared to a blog post or PDF. There’s some missing context, which becomes clearer over the course of the video, but it prompts several questions from the outset that cause us to stick around: Where is this “Murray” town being referenced? If you manipulate the tables, it populates various bit.ly links for actual Bonobos product pages.
So the content has to match the emotional benefits and positioning of the company’s products. But it’s a cluttered site, with dozens of cover slides demanding your attention on every page.
It’s such a small thing to consider relative to the entire project’s copy, layout, design, and promotion, but it made all the difference in attracting me as a visitor … and now even more people know about it because I’m listing it here.
Our Online Training & Certification Program provides you with must-know strategies, tactics and best practices you can use to build a strong foundation for your projects. Jay is also a co-founder of Boston Content, a local community helping over 1,000 content marketers.
However, content – whether it is video, audio or text – has to also be wrapped around these new technologies in expert ways. However, a good content agency also has to take into account Internet search strategies and use technologies like Search Engine Optimisation (SEO) to embed keywords in the copy that will make it search-engine friendly also. It can also be a great way to market your products to a younger audience by providing free downloadable files with your company’s branding. Content, must not only be engaging to human readers, but it should also be computer-readable so that it can place higher in Search Engine Page Results (SERPs). Most content marketing agencies will specialize in only one or two ways to create your brand and promote it. I stand corrected, but even if Google can recognise intent via semantic search, there are still definite key phrases that aid the search engine giant in making sense of what a user wants. With Google controlling how we search the Internet, it’s only logical that websites adopt certain standards in order to feature in said search results. Google has become a lot more intelligent and if you’re not offering a quality experience to your users, they’ll find out about it and rank you accordingly; as in, at the bottom of the pile! If you want your content to be flawless, you’ll need an editor on your team to comb through each content piece. You need to know who you’re marketing to first before you can decide on what type of content to create and offer to your target market. Even if you think a content piece you’ve created rocks, your target audience may not find it useful at all. If you blindly create content and share it without thinking about its effectiveness, you only waste your time and energy on something that won’t work for your vision. You don’t have to join every content marketing bandwagon out there; narrow down your content marketing tactics, and focus on ones that match your vision. Her blog’s focus is personal finance; she’ll offer her services as well as free, helpful information to people who are looking to better their personal finance. It was a solution I needed when I was running a growing agency and I decided to make it available to other agencies as well.
He needs a way to manage not only his team members and freelancers he works with, but also his clients’ marketing campaigns. You’ll have a way to keep track of content publishing dates and content marketing tasks right on your WordPress website.
With video courses, you can give your audience a more in-depth version of popular content pieces you’ve published.
But with the right, consistent marketing for their brand, services, products, etc., these companies continue to attract prospects and customers. With the various content HubSpot provides on a regular basis, more people come to HubSpot for more information on topics that relate to them and their businesses. Be prepared, though – make sure you continue to track progress and adapt to changes as they come along.
You’re the leader of your content marketing strategy, and you’re the one who controls the writing process from the inside while being an influential individual on the outside. We distribute your content, engage with native content producers and amplify what you have to say. Shout out for a content idea in a meeting and we hit you back with more angles than an hexagonal. Yes, we understand search engine optimisation (SEO), social media and PR; in fact, we often do elements of all these functions for our clients. In terms of social media and Google rankings, great content is the vehicle that drives traffic, engagement, trust, conversions – you name it. The modern social and search landscape simply promotes endless possibilities for successful content marketing.
But trained biologists know and value how millions and millions of tiny, underappreciated parts all fit together to make the larger whole just plain work. So as a content producer, you need to be paranoid about your audience leaving at any given moment for the millions of other stimuli available at the click of a mouse.
With that as the foundation, Airbnb’s song experiment suddenly makes much more sense as an effective content marketing piece. He's led content at HubSpot (IPO) and Dailybreak Media (acquired) and began as a digital media strategist at Google.
The best content marketing agencies will start with a simple, yet elegant, campaign, but be able to expand it vastly with Internet technologies that broaden your reach dramatically. If you have lots of content you want to write, but don’t have the time, you’ll need multiple writers. All you need to do is type up and add your posts in the queue, and Buffer will send them out for you. With Visual.ly, you can expand your content creation strategies and find inspiration for future content pieces.
In fact the team behind Content Amp has over 12 years online content and marketing experience. But we don’t think any of these are quite as important as the creation of great content for future success online. It’s the way an expert podcast producer fades emotional music into the show, then out again.
Who cares about quality?”) But the days of being first – and the days of trying to be loudest – are long gone. Know where you’re at with content marketing, and figure out what you need to do to move forward. Take time to plan tactics you want to implement in your content marketing strategy and what you need to do to make your vision become reality.
In 2015, we can’t just create content to reach audiences, we need to create things that will resonate with them.
In South Africa, video content has never been as widely accepted as it has overseas because of our incredibly slow Internet connectivity. Luckily the times are changing and with more service providers and options on board, we are finally able to enjoy faster Internet and ample video content!



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