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In order to find some creative advertising inspiration, I decided to search the web for the best examples of guerrilla marketing I could find.
Clever and Creative Billboard Advertising  Creative uses of billboards in advertising campaigns by various companies.
Creative t-shirt designs and clever uses of t-shirts in advertising campaigns by various companies.
Today, the urban environment includes not only separate instances of art and advertisements, but advertisements that look suspiciously like art.
Subvertisements are an excellent means of turning the commercial world around you upside down, make humorous or critical commentaries on consumer society, or even get rid of ads altogether.
As you walk through a city, how often do you stop to think about the signs, symbols and advertisements that bombard your vision from every direction? 50 Mind-blowing Retro-style Photoshop Illustrations Graphic design from the 70s, 80s and 90s has plenty to offer modern-day designers. Tip: To turn text into a link, highlight the text, then click on a page or file from the list above. LearningIT Blog Here you will find various types of information regarding IT, the arts and learning in the 21st century. The Carrot Revolution is an art education weblog and a resource page for art educators, art students, and artists in the digital age.
Student Art Guide A New Zealand Art Teacher blog relating to IGCSE Art, but also worthy for IB Art students as well.
Modern Art For Kids a blog where PearMama shares her art lesson plans for elemenatry students.
The Art Room Home Page Check out this great resource of online art related apps, games and activities.
ARARTE Asia Region Art Educators a personal learning network for artists and teachers living, working or interested in Asia. ArtisanCam This website is packed with features including classroom activities, workshops, superb video footage, masterclasses and more.
The Drawing Center Viewing Program Established in 1977, The Drawing Center’s Viewing Program offers emerging artists the opportunity to include their work in a curated Artist Registry that is consulted by a wide variety of arts professionals from across the globe: curators, gallerists, collectors, and educators, among others. Art, Books, and Creativity is a yearlong arts curriculum developed by the National Museum of Women in the Arts.
ArtBabble Showcases video art content in high quality format from a variety of sources and perspectives. Specific Web 2.0 Resources for Arts Educators Looking for ways to add Web 2.0 content to your wiki? Reverse Graffiti: Reverse graffiti is when, instead of adding to a surface, marketers remove dirt and grime from a street or wall to create an all-natural marking message. Stickers: Creative use of stickers is another great guerrilla marketing tactic that can be very successful when implemented well. Undercover Marketing: Also known as “stealth marketing,” marketers disguise themselves as peers amongst their target audience. Flash Mobs: Flash mobs involve organizing a group of individuals to perform a specific action or task at a pre-determined location and time. Publicity Stunts: Publicity stunts involve specific feats of awe and amazement, usually sponsored or in partner with a brand. Treasure Hunts: Creating custom, high-quality treasure hunts is another cool guerrilla marketing tactic that can energize audiences. Urban Environment: The most successful guerrilla marketing strategies make great use of the spaces around them. While today we’re mostly showing physical, visual examples of guerrilla marketing, there are plenty of online examples.
Cheap to execute. Whether using a simple stencil or a giant sticker, guerrilla marketing tends to be much cheaper than classic advertising. Allows for creative thinking. With guerrilla marketing, imagination is more important than budget.
Mysterious messages can be misunderstood. There’s often an air of mystery to guerrilla marketing campaigns, and while it’s this sense of mystery that can often propel a campaign’s attention and notice, the lack of clarity can also skew audience interpretation. Confusion associated with guerrilla marketing campaigns can have extreme implications, such as in 2007, when flashing LED circuit boards promoting a new animated series, Aqua Teen Hunger Force, were quietly installed around the city of Boston. The hired installers were even arrested for mounting “hoax devices,” but were later released. Authority intervention. Some forms of guerrilla marketing, such as non-permissioned street graffiti, can result in tension with authorities. Unpredicted obstacles. Many guerrilla marketing tactics are susceptible to bad weather, thrown timing, and other small instances that could easily threaten to undermine an entire campaign.

Potential backlash.  Savvy audiences may call out businesses who are implementing guerrilla marketing campaigns they don’t approve of. There’s no doubt that guerrilla marketing can provide fantastic results while allowing marketers to exercise their creativity in a unique way, but it will only work for businesses who aren’t afraid of risk-taking.
Axe Body Spray uses custom stickers attached to the classic “exit man” signs that are so commonplace in establishments everywhere. Guinness adds small custom wraps to pool cues in bars, offering a clever reminder to pool players to grab a brew. Discovery Channel reminds beach goers about upcoming Shark Week by placing these bitten boards along beaches. This sticker was placed on the floor of elevators, giving riders a taste of the Swiss Skydive experience.
An organization raising awareness of Alzheimer’s created an ingenious marketing strategy involving city maps. There’s no shortage of stairs in the world, and many genius guerrilla marketing tactics make use of staircases for their own benefit. This guerrilla marketing campaign for King Kong 3D had people snapping photos and sharing their experiences on social media. Similar to the elevator ad above, this ad for the Maximum Ride book series uses the edge of an outdoor staircase as a tool in their optical illusion.
Beau Rivage Resort Casino uses airport baggage belts to capture users’ attention as they wait for their luggage. Unicef reminds city-dwellers of the millions of people around the world who do not have access to clean drinking water.
Duracell adds their flashlight posters to illuminated areas, reminding users of the power of Duracell. Cover Girl makes clever use of a city turnstile to mimic their Lash Blast Mascara application comb.
Burn 60 makes creative use of a drawstring bag in this physical piece of guerrilla marketing.
The Copenhagen Zoo covers a local bus in a custom design, which catches eyes all over the city.
Colgate creates toothbrush-shaped wooden popsicle sticks to inset into ice cream bars, reminding children (and adults) of the importance of brushing.  Presumably the importance of brushing with Colgate. This disturbing (but effective) guerrilla marketing strategy from Campaign Against Landmines uses restaurant ketchup packets to drive home the horrors of landmines and the injury to innocent victims in war-torn countries. Note: Images above were borrowed from Creative Guerrilla Marketing, Creative Pool, Guerilla Freelancing, and Prosar. As you walk home today, look at your surroundings and try to pick out the setting for your guerrilla marketing campaign – stairs, benches, and street corners could become your marketing masterpiece.
If you're not getting many requests for your ebook, it may be because the link doesn't work. We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. As creative thinkers we constantly have to think of new and exciting ways to grab people’s attention.
In order to find some creative advertising inspiration, we decided to search the web for the best examples of guerrilla marketing we could find.
Today’s Brand Case Studies celebrates not one but three different creative makers and craftspeople who are forging new paths in the spirit of the old ways. Guerrilla advertisements that use the familiar rough-edged look of graffiti - and others that use actual graffiti - are found now in cities around the world. We are used to guerilla advertisements that promote a product or service for profit or subvert the status quo but many organizations, individuals and guerilla artists have begun putting a unique spin on guerilla action by advocating for important local and global issues.
Subvertising can sneak up on you, entertain you, and possibly lead to premature enlightenment.
There seems little doubt that we live in a society increasingly dominated by visual information.
Here we introduce a bunch of modern-day graphic designers using the best of retro-styles to create incredible and original work that melds the past, the present, and sometimes, the future!
ABC provides meaningful arts learning experiences while highlighting the natural connections between visual arts and language arts.
They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy. It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets. While smaller, more covert operations will make their mark wherever they want, for most businesses it’s recommended to get permission from a property owner before going Monet on the walls of their establishment.

The advantage of stencils is that you can create multiple instances of your art across many different spaces in a short period of time. One example is Sony’s campaign in 2002, in which actors were hired to wander about cities, asking strangers to take a photo of them. In some cases participants are hired actors, other times they are simply members of the community who enjoy the randomness of flash mobs! Red Bull is very adept at this practice, exemplified by their 2012 skydiving record as part of their Stratos project. Guerrilla marketing treasure hunts often involve posting online clues to hidden items scattered across a single or several cities.
Guerrilla marketing relies heavily on word-of-mouth marketing, considered by many one of the most powerful weapons in a marketer’s arsenal. Some especially noteworthy or unique guerrilla marketing campaigns will get picked up by local (and even national) news sources, resulting in a publicity powerhouse affect that marketers drool over. The objects were mistaken for explosive devices, causing citywide panic as bomb squads were brought in to examine and remove the unknown devices.
While it’d be easy to label this campaign as a disaster, the story got picked up on major media networks across the country, so despite whole ordeal, some would probably call it a success. This is especially true of undercover marketing campaigns – if you’re caught, prepare to face the wrath. The added stickers create a story about the familiar exit man – and to think all this time we thought he was escaping from a fire! This Weight Watchers magazine advertisement changes shape as users remove perforated pieces. It’s also another great example of audience targeting, as people who can afford to travel are good potential customers for a resort casino. In an industry packed with false promises and big talk, the simplicity of this design sets it apart from other health and diet pill peddlers.
Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. The pair mix vintage styles with modern designs to create super fresh typography, art direction and design from their Paris studio.
Of course people have always advertised their wares and services on a personal level but it only became the giant, remorseless machine that it is now during the 20th century. Here are just some of the growing number of subversive advertising campaigns that have been to raise global awareness. Get started by removing those pesky ads that always pop up while you’re surfing the web - or better yet, replace them with the creative works of up-and-coming artists. However, refection on life is a prerequisite for living, and the cultural, political and commercial symbols of our times are well worth rethinking on a regular basis.
ABC is a model for integrating the visual arts into the core curriculum while maintaining a specific focus on the contributions of women artists to our shared cultural history. Stencils tend to be small in size (as opposed to a full-wall mural) and consist of simple designs. During the interaction, actors would rave of their cool new phone, boasting of its features and capabilities.
Red Bull sent Austrian extreme-sports athlete Felix Baumgartner above the stratosphere, dominating the world record for highest skydive, launching himself from over 128,000 feet above earth.
Winners are rewarded with digital codes, prizes, or a hint for the next level of the treasure hunt.
There’s nothing better than getting people to talk about your campaign on their own accord. When users opened the map, they saw only a mess of unmarked, unlabeled road, mirroring the confusion and sense of misplacement associated with Alzheimer’s disease. The ABC curriculum promotes visual literacy by developing students' skills in observation, reflection, and arts creation. Arguably much more than a mere stunt, the Red Bull Stratos project set numerous world records and was viewed live on YouTube by over 9.5 million users (setting yet another record). A coincidence of booming post-war prosperity and the advent of television as an advertising medium created the perfect environment for the huge advertising companies to develop. The curriculum unites visual art and writing through the creation of artists' books, an art form especially suited to linking imagery and language.
If you find one you think others should know about and try, feel free to use the discussion tab at the top of this page to post your raves (or rants) for others to read.

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