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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. In order to find some creative advertising inspiration, I decided to search the web for the best examples of guerrilla marketing I could find. Guerrilla marketing is een reclamestrategie waarbij maximale resultaten worden verkregen met de inzet van minimale middelen. Vaak zijn deze onconventionele promoties gericht op een lokale markt, waarbij een goede timing en een uniek concept resulteren in een buzz voor het product of dienst. Om de marketingactie tot een succes te maken op de lokale markt is het belangrijk dat het concept past bij de culturele achtergrond van de ontvanger. Hieronder een selectie van prachtige voorbeelden van guerrilla marketing die op diverse plekken ter wereld zijn uitgevoerd. En sinds kort mag ook vertaalbureau Global textware zich toevoegen aan de lijst van succesvolle guerrilla marketingacties. Zie ook de eerder gepubliceerde berichten op onze website over de guerrilla marketingactie ‘Russische straatnaamborden in Groningen’.


We’re always interested in really creative billboard campaigns and so far this campaign by Saatchi and Toyata take the cake. Quebec City Magic Festival promoted their event with a very fitting billboard…a billboard that disappeared right before your eyes. As more businesses are establishing an online presence, not having a blog might cause you to fall behind the competition. If you wrote your mother a message, would she be able to identify it?Pandora Jewelry put that question to the test as they conducted a heartwarming experiment.
In the above advertisement by the agency Instinct together with IKEA, we see news reports stating that restaurants in Russia are closing down since people have stopped going out to save money up in Russia. When you read the story of Red Riding Hood, did you think to yourself, “how can a girl not differentiate between her grandmother and a wolf?” Well the truth is – closer you are to something, the less you actually see.
Startup marketers needs to differentiate themselves from traditional marketers best suited for established corporations that have been here for many decades. The term ‘’Guerrilla Marketing’’ was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians.? Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.


Since guerrilla marketers dont have unlimited funds, they must employ smarter rather than harder ways to work.
Een goed vertaalbureau zal door het toepassen van transcreation ervoor zorgen dat uw boodschap overal ter wereld dezelfde betekenis heeft. Their purpose is to engage as many people from your target audience on as many platforms as possible. This is done through the full use of time, energy, information, knowledge and most of all, imagination.
Wat betreft inhoud, maar ook wat betreft betekenis, stijl, associaties, de beelden en emoties die de tekst oproept en – het allerbelangrijkste – de culturele achtergrond van de ontvanger.



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