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Every artist or creative professional should be using some form of public relations to build their business and personal brand.
Like all things marketing you need to have a firm grasp of the basics and a strategy for what you are trying to accomplish – PR is no different. Ok now think about and write down some ideas of what you could tell the world about your art, your activities or events and the things that you are involved in.
Neil has over 30 years’ experience as a management consultant and marketing executive, working with some of the world’s top brands. InvoiceBerry is an online invoicing software for small businesses, sole traders and freelancers. Business owners can sign up within 2 minutes and start sending their first invoices to clients. In this blog I explain how to set about creating an awesome website for your small business. I also reveal where smart business owners concentrate their energy to get the very best return on their time and dollar  investment. Depending on your area of business there huge numbers of great websites out in cyberspace  competing for your business. If you don’t know anything about websites and search marketing pay a digital marketing consultant with a track record of success to help you wireframe your site.
Explain your target market to your designer and help them by providing logo files and any images you want to use in reasonably high res. Note – owning a copy of photoshop and messing around with it for a few weeks does not qualify you to design a website that will deliver in today’s competitive online world!
Once you are happy with your design a programmer will turn it into a living, breathing and working site (well working anyway). You need to find a developer or programmer who is experienced in building small business websites and knows how to do responsive coding so that the site looks amazing on everything from a phone to a desktop. In the vast majority of cases WordPress is the best platform for your small business website.
Make sure your developer does not change the WordPress core and only uses high quality code.
Great website content is the key ingredient that sets the best websites apart from the rest.
Online advertising, social media marketing and electronic database marketing are options you can consider. Over my years as a digital marketing professional I’ve watched smart and not so smart business owners tackle website builds. Our experience includes many building types including residential, public and urban design projects.
Professional websites bring traffic and build business – we help you make that happen.
You'll never need to worry about setting up a hosting account or wonder whether your site is accessible. Our multi-site plans are great for agencies, brands, or users who want to manage more than one simple site. You have effectively saved my sanity, my relationship with my sister, and possibly her business because her website gets way more traffic than her Facebook.

Put your company online, and reach out to new customers with help from web-hosting services. If you activated a website with this tool prior to March 1, 2013, you will have access to both SiteBuilder and Website Builder. It takes more than just having a website or online gallery to get more people experiencing your art and ultimately buying from you. With advertising you craft you message and you pay have it appear in some media venue such as a magazine or television station on the day and time you choose.
Although some media venues have been shrinking such as newspapers and magazines they have been replaced by a multitude of cable television channels, internet radio shows, online publications, newsletters, social media, journals and blogs. In the next part, Art Marketing – Use Public Relations To Build Your Website Traffic Part II we will explore the various media venues and how to work with the media. Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine, where he covers the creative sector of the economy, and the author of several articles for Americans for the Arts, a national arts organization. Unless you’re clear about what you offer and why how can you expect any consumer to take you seriously?
Standard templates are low in cost but always a compromise and convert much less successfully than bespoke designs.
It’s open source, constantly being updated by highly qualified programmers and very flexible. This includes a logical structure, unique and inviting title tags, smart meta descriptions and optimisation of your copy. They schedule a face to face meeting with an expert and spend time thrashing out the detail.
They know they are not qualified to design or program a site so they largely stay out of it. They understand that a skilled person needs to spend time on search management and social media to get their site in front of their target market.
One of the most effective ways you can drive traffic to your website or online gallery is by using public relations to tell the world about you and your art! With public relations you craft a message that is interesting and newsworthy then work with the media to get it published.
The world is hungry to hear what is new – it might as well be YOU that is new in the world! In the third article Art Marketing – Use Public Relations To Build Your Website Traffic Part III we will take a look at a basic press release and what you need to prepare in order to get your story published. Research the kind of websites and social media platforms they visit and like and pinch ideas.
You must get professional shots of the key people in your business if you are providing a service. Our creative process tailored to our clients needs allows us to produce innovative architecture at all scales. Think about the problems you can solve for them and their wildest dreams that you can make come true.

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