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It can be all too easy to dismiss the idea of marketing your small business when you’re having a battle with the books. And what’s great is that these ideas aren’t second rate just because they don’t break the bank – in fact, they can be some of the most effective tools in your marketing arsenal. This is essentially Google’s local business directory and is an important tool when it comes to getting that all-important great place in the search rankings. Produce great articles and publish them on a blog on your site, or on a platform such as LinkedIn. Don’t just write on your own site, get articles published in the local press and trade magazines.
You can also enter industry or local business awards – most come with badges for your website or promotional opportunities if you win or are shortlisted, and often are free to enter, or at least won’t make a dent in your wallet. Referral and loyalty programmes are relatively easy and low-cost to implement and can work wonders on increasing customer loyalty and generating easy repeat sales.
As you can see, a tight budget needn’t hold you back from making a real difference with your marketing efforts.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Small Business Advantage has more than 20 essential tools to help you grow your business, improve office productivity, and increase sales and profits — it is the ultimate collection of valuable business tools!
Write an Employee Handbook that sets employee expectations about your company, culture, working environment, office policy, and standards. When you are growing your business, you’ll need professional business cards and stationery fast. Documents for all areas of your business: sales, marketing, billing, staff management, shipping, customer service, and more. Interactive training offers comprehensive instruction for launching your business, managing daily operations, and running your business more smoothly. Organize your calendar of appointments, events, calls, and meetings for you and your entire team. Learn Microsoft® Excel to create spreadsheets, analyze data, and share information for critical business decisions! As a small business owner, you may not have the marketing staff or sales tools you need to take your business to the next level. Create professional-quality presentations using templates and graphics for flyers, signs, envelopes, brochures, labels, newsletters, and more! Win customers, increase sales, and improve customer service with powerful, pre-written business letters and e-mail phrases for every business situation! As an entrepreneur, Candace Klein, founder and CEO of SoMoLend, knows the pain of being on the hunt for money when it’s scarce.


Main Street businesses, such as retailers, restaurants, hair salons, gyms, and so on, are the most likely to turn to SoMoLend for loans.
For centuries, people have been getting loans from people who know them, to tide them over until the crop is harvested or the herd is fattened.
In the meantime, companies are figuring out ways to provide funding within the current rules. SoMoLend provides some basic due diligence, but stresses to the lenders that they need to thoroughly check out borrowers. Google My Business listings are the ones that show up prominently in search results when customers are searching for local businesses – if you have filled in all your information, you stand a much better shot of showing up in someone’s search when they’re looking for a dry cleaner in Tadcaster, for example.
Thomson, Bing, Facebook, LinkedIn and Twitter – free resources that can have a huge impact on how high up in search rankings you appear. Great content doesn’t just have to be written – if your business lends itself to filming YouTube tutorials (e.g.
If your business has a great offer to shout about, are running an event or getting involved in the local community, make sure the local area knows about it. The local press will likely show up to the event as well, which makes it a great promotional opportunity.
These programmes can be run entirely via email, which your company can get for next to nothing, and give the highest return on investment, according to an Econsultancy survey sponsored by Adestra. You can do more than you think with limited funds, and once you start taking advantage of the many free or inexpensive resources there are out there, the sky’s the limit. Quickly create a memorable logo for your business cards, letters, newsletters, flyers, and website. Save time, money, and effort by creating important legal forms, documents and contracts yourself. Prioritize and manage tasks, set due dates, sort by priority, and check off items as they are completed. Small Business Advantage™ provides everything you need to create Web pages, launch e-mail marketing campaigns, write professional letters, and design newsletters and brochures.
Store all names, addresses, and other information in one convenient location — always at your fingertips. Identify and maximize the business tax deductions you’re entitled to — quickly, easily, and legally. While things have loosened up a bit since the financial crisis began, financial institutions, such as banks, are still tight-fisted.
Klein anticipates that funders may initially come from trusted circles of relationships, such as friends, family, and customers. Crowdfunding is a modern twist on the bridge loan; it does the same thing using an online platform. In April 2012, Obama signed the JOBS Act (Jump-start Our Business Start-ups), which will allow average Americans not just the wealthy to fund small businesses via crowdfunding.
For SoMoLend, this means providing the platform for small businesses to connect to financial institutions, accredited angel investors (i.e. But fortunately, there are plenty of great ideas out there that your business can utilise for little or no expenditure.


Remember to keep your details and information on the online directories as up-to-date and accurate as possible.
And if you’re hosting an open day, such as a restaurant holding a tasting session, tell the press about it, or even invite them. MailChimp offer a free tier to get you started, but for more functionality you’ll have to pay.
As a small business manager, you know how important it is to run an efficient, well-organized office. Typing Instructor, Professor, Professor Teaches, ResumeMaker, Resume Maker, AnyTime, Individual Software and the Individual Software logo are registered trademarks of Individual Software Inc. The sky's the limit when you expand toward the horizon.There are two directions to grow your business, vertically and horizontally. Lenders may also come from other business owners who have established a relationship with the borrower through a business association, such as a Chamber of Commerce or networking group. The move to this new platform has been delayed by the Securities and Exchange Commission concerned about fraud. This is where you’ll find the information you need to take your food business to the next level.
This directly impacts how easily your potential customer base finds you.  If you need some help navigating the world of online directories, we’ve written an article here with some helpful hints and tips. Remember that journalists are very busy, so make sure your articles are well-written and can be published with minimal edits. Small Business Advantage™ will help you save time and money and produce results that go to the bottom line! Small Business Advantage™ includes everything you need to organize business contacts, invoices, schedules, and project tasks.
Getting an equity stake in return for capital is more complicated to understand and, while the reward can be greater, so, too, is the risk.
Yes, financial institutions are hedging their bets by checking out the potential of this new funding source. As a result, only a tiny fraction of people who quality to do this type of investing (angels) actually do it.
Returns on investment on peer-to-peer (P2P) lending sites (a similar funding method) have been in the 10% range.
P2P lending focuses on one individual lending to another, crowdfunding aggregates many small investors to provide a loan to one small business.
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