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75 ideas for how to market your business on a small budgetLooking to learn how to market your business without spending a thousands of dollars on ads? Marketing is an ever-evolving field, especially online, so it might feel difficult to keep up with the trends. Fear of failing (or success) plagues many people who know they have to market their business but are afraid of actually doing it. These are not the only reasons, unfortunately, but I want to tackle at least the first concern in this post today: how to market your business, online and offline, using techniques and ideas that work at any time and for any business. But because every business is different, not every single one of these suggestions will be applicable to your specific business and that’s okay. Of course, a marketing strategy that actually makes sense for your business and specific goals is the best way to go when it comes to a consistent plan, and that is something I’d be honored to help you with.
When Shit Hits the Fan In Your BusinessI recently spoke with one of my students and she mentioned the utter frustration she was feeing because everything seemed to be going wrong for her in her business. The Ultimate Guide on How to be Professional AF in your Business (without sacrificing your personality)I have to say, I really like this title. But once you know what marketing tactics you are going to use, what do you do and how can you do it in 30 minutes a day? And here’s a final pro tip for you: You, as the business owner, do not have to do all your marketing tasks on your own.
I am also proud to be a wife and mom of two teens doing my best to maintain the balance in my life and in my business.
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February 5, 2015 By Lisa Jacobs 2 Comments Here are 10 fresh ideas you can do to market your online business without spending a fortune.
Each month, I perform a monthly review and compare it to the results I created the previous month. For better results, get the customer’s permission to use their photo and screen clip that bad boy! For even better results, offer a daily deal (aka discounted price) on the item when you share the testimonial! If this is the creative business that you were meant to run, you’re probably eating, sleeping, and living your brand. Aside from wearing and using your own products, what are some creative ways you could start spreading your logo and getting it in front of more people? As an example of some collaborations you might try out, one Etsy seller I know emailed her customer list the handmade gifts she was giving to her friends and family.
As another example, a friend of mine reaches out to yoga apparel companies and offers to send free product (she also makes energy jewelry) in case they’d like to include it in their photos.
If you blog or sell to a specific industry, you can also chip in on one expensive tool or gift card that your readers will benefit from. Join thousands of creative entrepreneurs and learn how to build your passion into the career of your dreams!
So, yes, Tumblr is definitely worth incorporating into your social media marketing strategy. Sign up below to receive free monthly videos, infographics, and whitepapers which will keep you in the know. Just take what you need out of this, adapt it to make it fit, and move forward, because with 65 effective suggestions for how to market your business, you really have no excuse now to NOT do it, do you? Create a Facebook Page and post valuable engaging content to get people excited about your topic of focus as well as excited about your product by staying updated with what it has to offer in a non-salesy way.
Send a personal email to your friends, family, and acquaintances letting them know about your business and inviting them to think about someone they know that might benefit from your services and products and ask them for a referral. Have your business listed as your place of work on your personal Facebook profile so that each time a friend or a prospect visits your profile, they can easily learn more about your company.
Send a personal email to friends and acquaintances who might be interested in working with you. Upload engaging promo videos directly to your Facebook page and enjoy the boost in organic reach, especially if your page is already at least somewhat built up. Make your customers feel special by adding that WOW factor to your post-purchase experience. Put up flyers and posters on the bulletin boards of your local coffee shops, co-working spaces, and other places where your customers might hang out. Update your email signature to include your name, title, business name, tagline, and website. Offer coupons or special discounts to those who came to your business to entice them to come back. Bloggers also love doing giveaways because it’s a great way to treat their audience right. Add social media sharing buttons on your website to make it easy for others to share, whether it’s your product, blog post, or a page on your website. Use LinkedIn groups to and answer group questions and post news and updates about your company. Do a crowdsourced post on your blog – ask people in your niche a question and have them answer. Run a weekly blog roundup of links from around the web around your niche and target audience might find interesting.
Comment on popular blogs and include your website in the URL field so when someone finds your comment helpful and interesting, they can click through to learn more about you.
Give a donation or volunteer at a local organization or a charity and get exposure through their event or website when they feature you. Help influential people in your industry promote their own products on your blog and on social media, many times they will gladly return the favor when the time comes for your own launch or promotional period. Create a free webinar or online workshop where you give away a ton of value and teach how to do something that people would even pay to see.
Get your business listed in relevant directories that your target audience might potentially use. Do a survey to learn some market data about your niche or target audience and reach out to people to have them take it. Then, create a report or create a pretty infographic and pin it to Pinterest and let everyone who took the survey know about its results by giving them full access.
Write and send out press releases to your local media about something really freaking cool you decide to do. Offer no-strings-attached free consultation calls or discovery calls to get your name out there, show your potential clients you know what you’re talking about and simply ask them for a testimonial and recommend someone else to you. Create a value and information-packed webinar or tele-class without a pitch and invite everyone you know. Have a Flash Sale or a pay-what-you-can day to get yourself out there and really serve those who wouldn’t be able to afford you otherwise OR trust you enough yet to invest lots of money in you.

If you’re selling anything on Amazon, you can upload a sales promo video to go along with it.
While some offline tactics like public speaking and networking will definitely take longer than 30 minutes, you can get your online marketing done with some planning and strategy.
The good news is that longer articles can be broken down into smaller blog posts or used as the basis for email messages. Once you create them, it is just a matter of keeping track of their progress and taking a minute to create a few more to test when the time comes. Many small business owners find that hiring a virtual assistant for even a few hours per week can free up much of your time for more important business building efforts. Tracking my marketing and goal-progress as I go is one of the most valuable tasks I complete each month. There’s no social proof more powerful than a good review next to an image of the person who wrote it. It’s time to share that with the world, and the conversational-style outlet a blog offers is often the best way to do it.
For example, if he wanted to recruit new employees for his business, he’d buy his current workers a beer in exchange for them wearing their t-shirts to the local pub that weekend. For example, if you contact nine other makers (ideally, you’ll each have a blog), group  your products and offer the giveaway to all of your followers, you’ll expand your reach x 10!
For example, if you combine efforts and campaign as ten bloggers for one Canon DSLR giveaway, you can offer a huge gift (gaining tons of traffic and subscribers in the process) with an investment of only $50 each. I explained how I make graphics like this on the cheap in my article titled, Graphics, Typography, Font, Oh My!
They offer templates that allow you to upload several pictures into an email, and you could provide gift suggestions in the text below each of those pictures. A customer appreciation sale works like this: When I reach a landmark goal, say 100 sales, I celebrate by creating a deal in which I don’t lose, but the customer clearly wins. I am Lisa Jacobs, and I'll show you how to get more website traffic, sales and professional recognition for your creative business. Using Tumblr is not as key to a social media marketing strategy as using Facebook or Twitter, so most marketers focus their attentions elsewhere. When times are tough, it’s often the marketing that’s the first to go as a (sometimes) unquantifiable expense, which is ironic because at such times, it’s essential to keep your brand name and product in the public eye. Offer them a special deal for being one of the first clients that you’d love to serve.
Whether it’s adding a nice hand-written note to the package you send with your product, filming a special video for the new client, or sending them a heartwarming welcome gift through snail mail. Have sharing the giveaway with their friends be a way to get extra entries to bump up that viral potential.
It might be free but the exposure, authority, and trust you’ll establish with real live people is fantastic. I taught a class on Google Plus at my local co-working space that hosts various free workshops throughout the week. Have your signature be filled out with your website and business name along with your quick tagline. Invite people to link to it and share it because it’s so darn awesome and valuable and better than what you see on the first page of Google today. I know I did this a LOT back when I was focusing on my wellness blog, and in fact, many bloggers will do this for free just in exchange for product. Create conversations with these people and introduce yourself and your business as a resource without any sleazy selling. Make sure your Gravatar has a picture too, so it’s not some anonymous random pic that pops up next to your name. Many times these commenters will get a notification that someone responded to their comment and you can then start a conversation. Offer them a great incentive, typically 40-60% commission for digital products and around 10-20% commission for physical products.
Many cost only a nominal fee but give you access to a lot of people whom you wouldn’t have access to otherwise. The more unusual and unique the better, they like to cover stories that they don’t typically hear on a daily basis. Just a note: In the beginning, it may take more than 30 minutes until you get a feel for what needs to be done each day and while you put automation systems and checklists in place.
I am an award-winning entrepreneur with close to 15 years experience in marketing, sales and education. We creatives have a terrible habit of flying by the seat of our pants and scrambling through our promotional efforts.
Share a quote from one of your customers who loved their product with a link to that item for sale. It’s an excellent source of traffic referrals, and it also boosts customer relations. Now imagine if you collected a handful of your favorite sellers and introduced them to your current customers.
You could make a gift guide graphic for your products using a regular word processor; no fancy software is required. Pinterest has become my biggest traffic referrer of all time, boosting search engine traffic in the process, and it has greatly reduced my marketing and advertising costs. And oftentimes, the first announcement is only the beginning of the campaign – especially when you’re selling a quality product at a higher price. But did you know that when it comes to web rankings, Tumblr’s popularity is right up there with Pinterest’s? Make sure the content you post on Tumblr invites shares, by making it funny, or useful, or by attaching an attention-grabbing image, meme, or animated gif.
While search engines use keywords to help find websites relevant to your query, Tumblr uses the tags chosen by the blogger. Below are just a few ways and tips on how to market your business on a budget. Social Media Marketing Social media marketing is going to be a much more cost-effective tool than traditional marketing media or press advertising.
Email has an ROI of 4,300% and is one of the most cost-effective AND revenue-driving online channels out there. They’ll be left amazed and happy for having done business with you, and will be more likely to tell their friends about you as well. The right ones can be a great place to get your content in front of new audiences worldwide. The class was small but very engaged and I gained some valuable fans who saw me as an expert.
When I was focusing on my first business, photography, I got a lot of leads just from putting my business account up and not even doing a whole lot to keep up with it afterwards. If someone is especially impressed by your helpfulness and aid, they will look at your business and inquire to learn more.
Extra bonus points if you ask bloggers or other entrepreneurs who already have a following.
That way they get the freebie but they share it out there first so there’s potential for more people to get exposed to your stuff still.

I love social media but I also think that getting out of your house and talking to people is crucial to growing your business and making it fun.
Carving out time in your day to get your marketing done will help you generate more business in a shorter period of time. As you switch out and change strategies, they can be tweaked to complete the necessary tasks in as little as 30 minutes each day. In my professional life, I am a coach, author, and speaker who is passionate about helping creative women entrepreneurs build profitable businesses.
I love all of the roles I play and work every day to juggle all the balls that I am holding, sometimes I drop all the balls and drink a couple of glasses of wine. I’ve linked to my complete strategy on increasing traffic with Pinterest at the end of this article.
And all those users are just the beginning – Tumblr gets 300 million unique visitors each month. While it hosts blogs just like WordPress, it also includes Facebook-type elements such as sharing, liking, following, and even the use of hashtags.
If a user wants to share someone else’s blog post with their own followers, they repost that content within their own blog, where it might in turn be reposted again by their followers. So even if you have no followers to begin with, if you start out by using popular hashtags, your content will be getting reblogs in no time flat. For the most part, people use Tumblr as a microblogging platform, so long posts aren’t as common as shorter, image-based posts. So in your content, you don’t need to focus as much on including keywords as you normally would to draw search engine traffic. However, before you jump on Twitter or Facebook to shout about your product, you’re going to have to have a winning pitch and know a little about your target audience. If you can’t get your point across in less than ten seconds, it’s likely that the viewer will have got distracted by something else on their timeline, like a video of a cat licking a child.
Make a few notes that span the next few months in your calendar to gently remind your customers that your new creation exists. Depending on the demographics you are trying to market your business to, the stats on Tumblr may hold even more good news for you: Around half of the users are under the age of 25. Each time that your blog is reposted, it creates a dofollow backlink to your original post. And any content you post will gain a longer lifespan if it’s attached to an evergreen hashtag. Instead, simply choose around 10 tags to explain and categorize your content so that people searching for those topics on Tumblr will be led to your blog. That means, if 5 people reblog your post…and then 5 friends of each of them also reblog your post…you’ve suddenly gotten 30 backlinks to your post. Draw in your connections and friends from other social media platforms to widen your circle even further.  The more people you are connected to, the bigger the audience for your content will be. And if you happen to have added a link to another site in your original post…that site will get 30 backlinks as well! Maybe try sponsoring a local Sunday league football team, for example, by buying their kits or equipment. In Uni, our football team got sponsorship from a nearby bar, who gave us money to buy a kit and free lunches after games. Not only did they get their logo design on a (championship winning!) team kit, they got a full squad of twenty or so students to come in and buy drinks at a time when the bar was usually quiet.
Perks, such as discount vouchers or promotional codes could be exchanged – you scratch their back, they scratch yours!
Link to them on your website so they can do the same, and then post on each other’s social media sites. Networking is both a great way to meet people and pick up some free marketing tips.
It helps if you treat it as a social occasion and not just a marketing ploy, as that may leave people a bit cold. Some will pay, others will just want a basic speech made to a group of like-minded enthusiasts. Who knows, somebody may pop in to see you for a chat later and soon become a regular customer or valued contact.
It’s another area where you wouldn’t push the hard sell, but if you show a genuine interest in people and give good speeches, you can’t go wrong.
People will begin to associate you as an authority figure in the industry, and if the expert is good, then their brand will be trustworthy too.
One thing that is important is that you need to look for opportunities – not wait for them to come knocking. It doesn’t even need to be an event or situation related directly to your industry, if you have an insight, you’ll be a valuable commentator. Even going back to social media, look for people that are literally asking for your services or product, drop them a helpful, personable message linking to you and they’ll most likely check it out. These are great, untapped sources of potential customers who may just not have heard of you even though your brand is the perfect fit for their needs.
I talked about discount codes earlier, and it’s something you can offer customers as a bonus or thank you.
Graze, the healthy snack supplier include vouchers when you purchase, allowing you to get a discount for five friends.
It’s such a small thing, but it works wonders because you feel valued as a customer, making you willing to talk about them positively. Ask your customers questions on social media, or in person, as to what they like or dislike about your brand – how would they improve it? Incentives and rewards will get more people talking, and this interaction is the first hurdle of brand marketing.
Maybe try a short quiz on your website, or offer a competition in exchange for their name and email address. Collating a list of potential and current customers is a great way to stay connected and keep them up-to-date with your company. Keeping existing customers is just as important as bringing in new ones, so make sure that your customer service is second to none.
Hand them out for free at social events, school fairs or leave them (with permission) in popular public spaces such as waiting rooms or reception areas. Getting your logo into the subconscious mind of someone that uses that pen afterwards builds up a brand connection, making them much more likely to favour you in future.
That reminds me, I do offer promotional design services so be sure to check that out if you’re so inclined. If your budget won’t stretch that far, and honestly it’s not that much of an investment – start small. You don’t need ten million branded cufflinks with your logo on it; ten or twenty will suffice at first until you can gauge a reaction.
Ultimately, with a bit of elbow grease, creativity and persistence, It is possible to run an effective marketing strategy and not spend a penny. If you have any advice or ways how to market your business on a budget, I’d love to hear about it – please feel free to leave a comment below.  if you need help with your marketing or brand, click here to get a quote today!

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