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The Online Ecosystem is an increasingly complex place to be, for any company, whether it’s an online enterprise or a brick and mortar company. Content is King: This might be the most important rule of all, especially after Google’s panda update, which prioritized the content of a website in ranking websites. Know what your competitors are doing: Both online and offline companies face competition, however there is a big difference between offline and online companies. Farah Abu Sahliya was the team captain of the Google Online Marketing Challenge winning team in 2011. Consumers are researching products and services online, relying on recommendations from their friends on social networks, and checking reviews of products and services before making a purchase. We will help you provide the relevant and imperative information on your website and blog that current and potential customers are looking for.   By providing answers to their questions, solving their problems and fulfilling their needs through content and Online Marketing, customers will look to you for the information, products, and services they need. Online Marketing Packages are available to fit your business needs and are fully customizable as well! We will become a part of your team and provide the time, resources and expertise in Online Marketing to make your business succeed. Our Online Marketing plans typically start at $400 per month.  Contact Us  for pricing information and to implement Your Online Marketing Plan Today.  Complete the form below and we will get in touch with you! We also offer Social Media Marketing Plans to help you connect and grow your social networks and engagement, Click here for details! For select projects we even team up with a select group of amazing partner photographers, graphic designers and developers to create an even better website experience! Interested in getting started or learning more with Online Marketing?  Complete the Contact Form and we’ll contact you! Flipping the corporate marketing model from all about your brand and its products and services to all about your customer is a lot like turning the Titanic. Content’s role in this is about creating such great value whether that is entertainment or education that it engages your customers and prospects. There are two other roles that content has that are maybe not apparent to the casual web user. Search – It is vital for optimizing your website and blogs to rank higher in search engines. Here are 5 Infographics that share some valuable insights into how the content marketing game plays out on the world wide web.
This cool infographic from ContentPlus is about some of the fundamentals of content marketing.
It provides a solid footing for your marketing as 70% of customers prefer getting to know a company through an article rather than an ad.
63% of companies said posting content on social media has increased marketing effectiveness. This awesome infographic by Brafton provides some more detail in the role of content in helping your website and blog rank higher in search engines. 60% of business decision makers say branded content helps them make better product decisions.
This infographic from Brightcove illustrates the importance of content (including video) that is able to be easily shared on social networks and viewed on mobile devices.


Video is the best storytelling medium with a 1 minute video equivalent to 1.8 million words on the social and mobile web.
This infographic from Zmags is a look into the different types of content and how it  is shared.
The top 3 most effective content to inspire action are: Entering sweepstakes (40%), reading a promotiional email or newsletter (37%), becoming a fan or follower by liking a Facebook page. This well designed infographic from Marketo looks at the rise of content marketing and its inroads into traditional advertising market. Twitter is the top social network when it comes to sharing content at 55% with Facebook at 54% and LinkedIn at 51%. Want to Learn More About How to Create Compelling Content that Your Audience Wants to Read, View and Share? My book – Blogging the Smart Way “How to Create and Market a Killer Blog with Social Media” – will show you how. I agree these infographics are a good mine, a must read for anyone marketing online this year.
With direct customer interactions with websites to complete business transactions like in ecommerce website, segmenting and targeting the right audience will gain a lot of importance.
Even big social networks like Facebook have seen a decline in the non sponsored content in user’s newsfeed. Mobile is the preferred point of access to the web and this will be more and more popular in the future. To be able to analyze your progress and help your plan better for the future, there will be a host of internet marketing tools that will help you get there.
But staying abreast with the current trends will help you better align your strategies for the future.
It is also a relatively new business medium, especially in the Arab world, that is ever-changing and growing. But the reality is that a lot of companies and individuals are simply copying their offline marketing materials online. By content I mean the actual information and ideas that are communicated to the user through the website. Offline companies, depending on the size and reach of the company, usually have few competitors that are confined to a geographic location. The better the content and the more it is shared tells Google and other search engines that your website is worth reading.
I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook.
Personalization of your marketing efforts as per the needs of customers will be the mantra.
It is also highly essential that your post your content on social media with a strong call to action.
If your product is known to be of high quality and that is how you promote your product offline, do not change the message online to, for example, faster delivery. These ideas can be communicated in a number of ways, depending on the type of website you have, for example you can use videos and blogs among others.


Online companies however face competition from all over the world, which naturally results in a large number of competitors.
It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog. This should lead to the exact place where users can either buy from you or avail your services. The internet as a medium is different and you have to think of it differently than you would any other medium. Also branding is something to keep in mind, and by that I mean: do not change your logo (unless you are rebranding) and have the website reflect your company’s identity and colors. It is important for online marketers to know and understand what their competitors offer to their users and how they are communicating with them. If it is really good content it may even appear on the first page or even at number one (by the way by obtaining top ranking it receives about 40% of all clicks). There was a time when keywords ruled, there was a time when links ruled but good content and ethical practices for links will always rule. Optimize every aspect of your business to go mobile now and be prepared for the mobile future.
Compelling and well crafted content copies are the foundation of any marketing and will continue to be so in 2015 and in the future too. The internet has its own rules and methods, to succeed in the online world you must understand that and act accordingly.
Also for your website to be successful, it is important for your website to evolve into a trusted online resource for information in your respective field.
It’s important to discover the weaknesses in their offerings and communication methods, so that you can take advantage.
Your website must become the go to website for users to go to find the information about your field, this will lead to an increase in traffic and will lead to a better ranking by Google. It’s also important to understand that even the best websites can always improve and be better, so you should visit your competitors websites to discover what you can improve on. You should keep in mind when developing your content, that your content should subtly promote your products and services. Umesh ranglaniCEOWhen the world was moving at a very speedy pace, Brainvire helped us stay connected.
Don’t be upfront about promoting your products, but  instead give your readers the impression that your products can satisfy their needs without it seeming to be too preachy.
Travis FrenchCEOWhen the world was moving at a very fast pace, Brainvire helped us stay connected.
Vinay SainiCTOBIG THANK YOU to Brainvire team for all their smart work and fantastic services.



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