How to write good email marketing subject lines,event marketing plan template 5e,product design and corporate strategy pdf,what is news video editing - Plans Download

Even as social media becomes a more prominent  medium, email continues to bring a strong return on your marketing investment. About a month ago I read a great article by Tom Cochran called “Email Is Not Free” – long story short, Cochran details how “email pollution” was costing his company – he’s the CTO of Atlantic Media – over seven figures per year because of the time it took to read, write and organize hundreds (most people) and thousands (Cochran) of emails per week. I work for a university and, for whatever reason, many people subscribe to a philosophy that longer is better – in fact, if footnotes were easily inserted into Outlook-based emails I think that a sizable minority of my colleagues would use them.
This is why I found Todd Wasserman’s article about former Groupon CEO Adam Mason’s philosophy of 50-word emails so interesting. Aim for two paragraphs (excluding introductory and concluding niceties like “Hi!” and “Thanks!”) in your email.
Above is what one of my mentors refers to as “The White Memo” – it’s called such a thing because there is more white space than black text and it is hilariously brief, if not curt.
Yes, open, collaborative and communicative workspaces will foster more efficient and accurate communication. Remember, though, when you enter the world of email people will respond more positively to your ideas when you keep them clear and concise and invite an action from them. Over the past 15 years, John has helped leaders reach their community-building potential, bringing a unique professional, intelligent and edutaining style to his seminars, presentations and essays. John applies his talents at Vancity Savings Credit Union as the Manager of Learning and Leadership, as a Board Member for CERIC, and as a Volunteer for the Writers’ Exchange. Once subscribers open your email or click through to your landing page, you have about 5 seconds to capture their attention. This bright sleeping bag gives your baby plenty of room to kick and wriggle without the worry of getting tangled in layers of bedding. Cleverness can get a few people to read your email, but more often than not, clear and simple works even better. When you are writing calls to action for promotional emails, landing pages, email newsletters, and websites, use words that drive action, such as “buy now” and “sign up today.” Some customers may need to read quite a bit before deciding to act, while others require relatively little convincing. Personalizing emails is one of the easiest and most effective ways to grab the attention of your prospects and customers. Personalizing an email body has been shown to generate transaction rates 6X higher than their impersonal counterparts.
To stand out among hundreds of emails, it is critical keep your content compelling and concise. Emails provides a digital footprint – a threaded record – of ideas, requests, stories, and all the rest of it.
The article argues that through a combination of open workspace design and tools (make it open so that conversations can replace emails and encourage employees to use instant messaging platforms like Yammer) and social engineering (pick up the phone), email pollution can be dramatically reduced if not eliminated altogether.
So, let’s be honest: regardless of our office space, the cool tools we use, or how often we address complex problems over the phone or in-person, people are going to write emails. While flawed, challenging to implement, and pretty meaningless without some kind of industry-wide standard or thoughtful regulation, imposing a 50-word limit on all emails would bring a splendid combination of efficiency and eloquence to the world of digital communication.


Social tools like Yammer, Dropbox, Google-based-things, Evernote, and all the good stuff my Digital Mentor Alex Samuel shares with the world will help your community communicate better, too.
By using verbs, your potential customer can imagine what it would be like to own this certain product.
As customers sort through their incoming mail, relevance and a credible promise of value are what ultimately determine if they’ll open and read the email. In order to accommodate all types of customer behavior and maximize click-thru rates, place your first link as early in your copy as possible, followed by additional CTA’s as you offer more reasons to respond.
With so many emails overloading their inboxes everyday, yours is likely to get skipped over if you don’t stand out. Send a personalized email that acknowledges a subscriber’s individuality such as their purchase history or demographic. Reinforce the deadline in your email subject line or headline, the body copy and in the call to action. These numbers represent strict maximum character counts (not word counts), including spaces. Instead, talk about the recipient’s challenges, what you are offering, and how it will help the recipient.
If you combine these techniques with a powerful subject line, you’ll be on your way to email greatness.
Unfortunately, most of us really, really suck at writing them and we’re also not great at limiting how many we write. For instance, Mark Twain once apologized for writing a long letter because he didn’t have time to write a short one. You are going to be a part of the email pollution problem and I want your email as low-impact as possible (be a recycled paper cup, not a coal factory). As a business owner you have to sell in order to stay in business, and I have listed below 6 great tips to incorporate into your ecommerce email marketing.
According to a 2013 email marketing study conducted by Experian Marketing Services, personalizing a subject line results in increased email open rates of 26%.
Use words such as “ends tomorrow,” “good until (date),” or “offer expires Thursday.” You can also employ a countdown clock in your emails and across social media channels to reinforce the sense of urgency.
Uses buttons and clear prompts to guide readers through the copy, and place social media icons at the end to prevent readers from clicking them before they’ve engaged with the content. Every email you send, you have to prove your value and provide help for your loyal readers.
My goal is to help you write awesome emails that are easily read and understood and that inspire the right action from your audience. If you want to really persuade your visitors to become customers, you will need to spell out the benefits of your products and services in your description. For example, “Show us why you love our brand, and win XYZ.” Not holding a contest but just sending information on upcoming events?


Also, provide several prominent calls to action throughout your copy, so when your recipients are ready to act, they can. It shows far greater care to send personalized email that is specific to a recipient’s needs and history. Write as if you’re emailing one good friend, because that’s how people will get to know you, like you, and trust you. Tell them exactly how a particular feature is useful for them, and why they should make this purchase. Perhaps, “Join us at XYZ to learn about ABC.” To have any hope of a response, you must offer value related to that pain point. Marketers that go beyond the subject line and personalize the content of their emails are rewarded even further. A study has found that product personalization, in which customers are directed to products that their past purchasing patterns suggest they will like, triggered positive responses in 98 percent of customers. Often your ideal outcome will be to have your recipients respond to your message by completing a purchase. Including a sense of urgency in your promotional emails will help encourage subscribers to take action right away, instead of leaving your email sit in their inboxes with the intention of eventually getting to it.
If you incorporate these tips into your business’ email marketing strategy, you can really improve your business’ click through and lead generation rates, which of course, improves your bottom line.
Next, expand on your summary with more details, and make another call to action deeper in your copy.
If your headline is within a banner image use alt tags, it means if the pictures don’t load, the reader can still see the text. You are actually providing value—and the more you do this, the more your prospective customer will see you as an expert and a valuable resource.
When using images, keep them small to decrease the overall size of the email, and to load faster.
Many people open emails on their smartphones, and what’s worse than opening an email that doesn’t fit the screen? When considering a responsive design, it will automatically detect the screen size and adjust to the appropriate size. Break up your email marketing copy with punchy subheads, numbered and bulleted lists, and small bites of information.



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