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Let’s say you decide to start a new business, go to college, or setup a new marketing campaign. In other words, you’re going to identify all the key tasks you need to perform to reach this goal, and then put a plan in place that lets you accomplish this as effectively as possible.
Resource – this identifies what people, funds and tools are needed for specific activities. If you’re using MS Word to create your Action Plan template, then use the following guidelines to format, style, and develop the content. You may not need all these sections for your plan, so modify the sections that suit you best. Remember to add a Document History section to the cover sheet, so you can track all the changes made to the document. Next week, we will look at a Sample Action Plan and the mistakes to avoid when getting started. About the Author: Ivan Walsh is a Business Plan Consultant who has worked for IBM, Intel and NEC in the US, UK and China. Use our Social Media Policy templates to control your employees’ use of Facebook, Twitter, LinkedIn, Flickr, Blogs and more.
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Collect, organize, and write down data about the market that is currently buying the product(s) or service(s) you will sell. Write down the marketing and promotion strategies that you want to use or at least consider using.
From the information collected, establish strategies for determining the price of your product, where your product will be positioned in the market and how you will achieve brand awareness. Enter your email address to subscribe to this blog and receive notifications of new posts by email. This entry was posted in marketing plan and tagged marketing plan, marketing plan outline on July 29, 2013 by Peter Geisheker.
You can use these guidelines to create a MS Word template to convert your business goals, plans, and ideas into an effective Action Plan. This makes sure there is one master copy in circulation and reduces any confusion that might exist otherwise.
A marketing plan guides a company step-by-step how to market its product or service to a specific target market and it helps a company remain focused on its marketing objectives. You will address the details of your market analysis, sales, advertising, and public relations campaigns. Attempting to market your product without first creating a marketing plan is like trying to build a house without a blueprint.

Remember, the best way to write these documents is to make it simple and easy for others to use, especially for Marketing activities. The Plan should also integrate traditional (offline) programs with new media (online) strategies.
Anyone with common sense knows that building a house without a blueprint is very foolish and will lead to disastrous results. What does your market need, what do they currently use, what do they need above and beyond current use? For instance, your goal might be to gain at least 10 new clients each month or to generate 100 leads per month. A marketing plan is your company’s blueprint for properly marketing your product to the audience who is most willing to buy it. By not preparing and following a marketing plan, you will be flying blind and you are going to make a lot of marketing mistakes and lose a lot of money.

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