Interactive marketing group allendale nj,download free avs video editor 5.1,download house design software free mac,making a video using powerpoint - PDF 2016

Mount Faber Leisure Group (MFLG) has appointed M&C Saatchi as its agency of record for all marketing activities from March 2015.
The appointment comes as MFLG celebrates the first anniversary of Faber Peak this May, and prepares to expand its cable car operations into a Sky Network with three new stations in Sentosa Island. M&C Saatchi’s scope of work covers all brand, product and promotional communications across all mediums. US marketing veteran explains to Filipinos that while its great to have happy customers, what really matters are loyal ones. Timberland has launched a weeklong celebration for the 40th anniversary of its Yellow Boot called “Best Then, Better Now”. With high numbers of Singaporeans suffering from coughs and flus in recent months, GlaxoSmithKline will be launching a campaign fo.. Grey Group has acquired a majority stake in Vinyl-I Co, a creative digital agency based in Seoul, South Korea.
Established in 2000, Vinyl-I Co has evolved from a web and UX design agency to a full service digital advertising agency which incorporates new media technology to enhance the user experience, especially in the area of interactive design. With a headcount of 80, Vinyl-I Co’s roster of clients include GS Shop, Intel, L’Oreal, Lotte, Microsoft, Naver, Nike, Samsung, SK Telecom and SM Entertainment, amongst many others.
Vinyl-I Co is managed by Paul (Hong Rai) Cho (pictured left), chief executive officer and executive creative director, and Gil (Jung) Kim (pictured right), chief operating officer.
Following its call to look for creative and media agencies, HPB is now looking for a new PR partner.
Former Standard Chartered executive Basker Rangachari has joins Zafin as chief transformation officer and global head of advisory services. Rangachari, former global head of brand and retail marketing at Standard Chartered joins the financial services company as it eyes new markets and products.
Rangachari has some 28 years of experience across B2B and B2C industries, including financial services, private equity, retail, manufacturing, oil and gas and consulting. He spent 10 years with Standard Chartered in various roles and is also a former senior executive with Mastercard. During his time with Standard Chartered he was named Marketing Magazine‘s Marketer of the Year. He said joining a company like Zafin offered the opportunity to reinvent, refresh, and re-learn.
Zafin was recently recognised by Deloitte as one of the fastest-growing technology companies in North America and one of its top 10 FinTech companies to Watch in 2014.
Branding and events agency Uniplan has hired former Text100 Greater China managing director to spearhead an aggressive growth stra..
Interactive advertising allows a user to interact with the ad rather than just clicking on a link.


What the brand wanted its customers to know about their ice cream was that it was not meant to be eaten immediately after being taken out of the freezer. This campaign was great because it segmented its audience to provide valuable advertising for the correct demographic, which is amazing.
For the younger demographic more interested in sunning and enjoying the beach with their friends, Nivea provided solar panels in their print ads so people could charge their phones while at the beach or sunning by the pool with their friends. Ads like these give the audience something to talk about and creates buzz around the brand. We have collectively helped many businesses maximize their online presence and performance, rankings and results in the online world.
Simone Tam, president and CEO of DDB Group Hong Kong, and Jeffry Gamble, chief creative officer at the agency, will leave the agency towards the end of this year.
Tam has worked for five years at DDB while Gamble has been with the group for over 15 years.
In their place, the group will promote people director Irene Tsui to GM, group creative director Clifford Ng to executive creative director and group business director Benny Ko to client services director.
With two decades of experience in marketing and advertising, Tsui has worked with the agency for almost 10 years, leading the key accounts of McDonald’s, Chase Banking and Credit Cards, as well as high-end fashion retail. Meanwhile, prior to working for the agency, Ng worked for Ogilvy & Mather, Leo Burnett and FCB, with almost 20 years of experience in communications across industries such as retail, FMCG, beverages, banking and tourism.
Clifford Ng,currently group creative director, will be promoted to executive creative director. Benny Ko, group business director at DDB Group Hong Kong, will take on the role of client services director. Rather than hiring people outside of the group to fill the CEO and chief creative officer roles, the group decided to promote staff internally to take on Tam and Gamble’s job duties as a way of fostering talent from within. Tam adds that they were promoted from within to minimise the impact of their departure on the agency. The agency may be looking to hire a CEO for Hong Kong or a regional CEO to help expand and strengthen the role of the Hong Kong office in the region, says Zeigler.
He said, “In the last five to 10 years, we have seen more migration of business to Singapore, with companies turning away from Hong Kong as a regional hub. Tam and Gamble told Marketing that they are taking a break before deciding what comes next. The airlines wants to provide a platform for young fashion designers across Asean for them to empower and catapult their careers i..
The Oreo colour-filled pack is designed exclusively for Tmall which aims to create a new e-commerce shopping experience. Visitors will enjoy Sentosa like never before, from up high!”, Suzanne Ho, general manager, Mount Faber Leisure Group, said.


The interactive technology has grown exponentially and will change not only the advertising landscape but branding too,” Nirvik Singh, chairman & CEO of Grey Group Asia Pacific, said. It has always been our vision to be a part of a global communications network where we can capitalise on our strengths and execute innovative ideas to serve the global consumer market,” Cho said.
Bigger brands want more, and they understand that to engage with people you, well, literally have to engage with them. The goal is to create engagement with the user before driving them to conversion – or perhaps there is no specific conversion at all, but rather an opportunity to connect with the customer. If you’ve segmented your audience correctly, you can create a successful viral campaign.
So, they created an augmented reality campaign where the customer was asked to download an app to their Smartphone and point the camera at the lid. They featured actress, Anna Kendrick in a video series, one of which where she is locked out of her home and proceeds to try on the Kate Spade items she has purchased while she waits for a locksmith.
For the mom’s who are concerned about their children at the beach, the print ad asked them to download their app and attach a wristband (provided in the ad) to their child’s wrist. He started his career at Samsung Electronics before moving on to Siemens, where he worked for 12 years. Augmented reality (while probably not as popular considering its cost and effort) allows a user to bring the ad to life in 3D with their mobile device. A symphony musician would appear in 3D on the lid and play you a song for about 2 minutes until the ice cream reached the correct temperature for consumption.
When the code was scanned it would lead the users to celebrities and well-known stars of the country to their Sprite-related story on Snapchat.
At the end of the video shoppers can buy the items Anna tried on from a shoppable tie-in at the bottom of the video, which is touch screen enabled (where applicable of course.) Users can click on the items and save them.
If executed and targeted properly they can go viral and get all the top ad blogs talking about your campaign. Putting in the budget and effort for digital campaigns like these are worth it when you are advertising or launching something major. When different ice cream containers were added, different musicians would play together in a symphony.
With these types of ads, things get personal and you are directly creating a relationship with the user. Sprite’s audience in Brazil is very young, which gave the brand a very impressionable and a highly targeted audience.



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