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This annual list, independently curated by Business Insider’s editors, is sponsored by eBay.
So we asked readers and companies to nominate who they thought are the most influential women in the business.
The final rankings are based on the size of shops run by these women, as well as their revenue numbers. This is, by no means, a complete list of all the influential women in the mobile advertising business.
In one year, Berger opened Kargo’s midwest branch, hiring a total of 10 people, and led her team to over $10 million in sales. Shen and PapayaMobile recently launched AppFlood, a product designed to connect China and the West through in-app ads. Little joined Turn, a demand-side platform and data management company, in 2008 as VP of business development. The company’s revenue was recently estimated to be about $500 million, and it has just over 400 employees. Lum founded Adelphic Mobile, an ad targeting company, in 2010 and she has worked in mobile advertising for ten years. In the past year Adelphic Mobile partnered with Horizon Media, an agency that handles $4.5 billion in adspend. Buchman moved to Tremor Video very recently to take over partnerships with publishers for the supply side platform.
Perell was previously the CEO of Adconion Direct, a cross channel digital ad company, which was recently acquired by Sing-Tel owned Amobee for $235 million. Amobee now has nearly 600 employees globally and focuses on digital advertising technology, with both analytics and data management tools.
InMobi is a mobile ad network and claims to be the largest independent ad network out there.
Rubicon Project, a buying and selling platform, reported $28.3 million in revenue for the second quarter after its IPO debuted earlier in the year.
The mobile side of Opera Mediaworks reported revenue of $51.1 million for Q2, an 83% increase year-over-year. Opera Mediaworks acquired AdColony, a mobile video ad platform, this year for $350 million. Starcom MediaVest Group is a leading media buying company owned by the holding company Publicis Groupe.
Tobin has been with Rovio for two years and is responsible for the company’s global, digital advertising strategy. Rovio, best-known for creating the Angry Birds games, reported its revenue hit $200 million in 2013.
At Ford, Habucke is in charge of leading digital marketing strategies for Ford and SYNC technology. Mangan oversees all consumer product development for OpenTable, including all mobile solutions.

Earlier this year Vevo, the premium music video platform, announced a partnership with Mirriad, a company specializing in native, in-video advertising. Prior to joining Amazon in 2008, Utzschneider was general manager of sales for ten years at Microsoft for 10 years.
Amazon recently purchased Twitch, a live video game streaming site, for $970 million in cash. McDonough comes to Twitter from MoPub, a digital ad exchange purchased by Twitter for $350 million in Sept. When Twitter first acquired MoPub, and McDonough was working there, the company said it was managing $100 million in annual spend on apps and mobile media. In Q2 2014, Facebook reported mobile revenue made up 62% of its $2.7 billion in ad revenue. Before joining Facebook, Everson was the cvp of global ad sales and strategy for Microsoft, evp of strategy and operations for MTV Networks, and manager of business development for Walt Disney Imagineering. Giedroyc (pictured) will work closely with the agency’s hubs in Singapore and Hong Kong to manage key international businesses that include Emirates, LG Electronics, Shangri-La Hotels, Accor and AXA Insurance. She will be also be responsible for driving the integration of digital and specialised services and leading business development from existing and new clients. With more than ten years in media communications industry, Giedroyc joins the agency with an expertise in managing regional and global clients, strategy counsel, integrated and multi-market media planning, buying & implementation, incorporating digital, network management and international operations. Most recently, she was with OMD International, where she was responsible for managing the media business of ASICS and Cisco in EMEA region. Christophe Cases, CEO of Havas Media Group, Greater China, added: “Giedroyc comes across as a very enthusiastic and driven person and it is wonderful to have her on board. Spotify has taken a different approach for its official debut in the Philippines by partnering with a telco to leverage on the mas.. Zhou will assume responsibility for leading the growth of the agency’s office in South China. In his new role, he will continue to develop a team with a culture of developing great work, winning awards and new business.
Besides having the skills, the person or persons choosing the CEO need to evaluate the candidates on having these following critic.. About the CompanyAussie Health Pte Ltd is a wholesaler and distributor for Organic and Natural supplements, Skin and Body & Hair care.
We are also the appointed wholesaler and distributor of established brands like Akin, Derma e, Morlife, Healthy Mate, Ocean King. We also asked that they nominate at least one other competitor to ensure the list wasn’t self-serving. Kargo works with over 150 clients, and according to LinkedIn, has an employee headcount between 51-200.
Opera (which owns the Opera Mediaworks mobile ad business) booked $100 million in revenue in Q2 2014. In December, Adelphic was issued a patent for a technology that allows it to identify a user or a group of users even if they have switched from one device to another.

Since 2006 she has risen to director of mobile and digital strategy, senior director, and finally vp of mobile and digital. Prior to that she worked at Microsoft for nearly 15 years spending the last nine years as head of global marketing. Rubicon Project recently partnered with the mobile ad network InMobi to launch a big mobile ad exchange out of India. It partners with BlueKai, Brightroll, and Turn to improve the targeting of mobile advertising. Prior to Facebook, Liu worked at PayPal as the director of product marketing management and product management.
We asked people in the mobile ad industry to send us nominations of women they felt were worthy of a spot on the list and spoke with some industry experts to get their input, too.
When they do disclose hard, dollar numbers, oftentimes the company won’t break out what portion of that revenue comes from mobile ads. There are plenty of women in all sectors of the ad business, from ad agencies to exchange networks, doing great things.
The new role sees Giedroyc returning back to Havas Media International (formerly MPG International), where she spent three years between 2005 to 2008 based out of London office. Her mandate includes managing international teams with a focus on delivering integrated media planning and communications solutions through Meaningful Connections planning process.
Giedroyc will report directly to Jorge Irizar, global CEO of Havas Media International and will have a dual reporting in Asia Pacific reporting in to Vishnu Mohan, CEO of Havas Media Group Asia Pacific and Christophe Cases, CEO of Havas Media Group, Greater China.
In his last role as client service director, he led the office to win numerous local, regional and international effectiveness awards, specifically on Wrigley. Before AdColony she was a publicity assistant and coordinator at Fox and director of communication at true[X], a digital ad company.
Prior to that she was at Mojiva, a mobile ad network, where she was vp of business development.
The Extra Chewing Gum’s “Flavors of Life” campaign is one of China’s most award-winning campaigns over the past four years.
The company said 17,000 developers were using its analytics and could see app activity from 1.4 billion devices each month. Facebook doesn’t lay out just how much app installs are making, but it is substantial. More2012 Fall Interactive Innovation ProjectDecember 13, 2012Medill graduate students innovation project asked parents of CPS students what they most wanted to know about their childrena€™s educational experience.

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