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Strategic project management bridges the gap between the lofty ambitions of strategists and staff that do the work.
Strategy therefore requires making explicit choices – to do some things and not others – and building a business around those choices.
Playing To Win shows how well P&G’s strategic choices significantly improved the company’s results. Whether you are managing a single project or a set of projects, the need to manage priorities is ever present. Tip: Listen to the Manager Tools podcast “Got Email?” for further guidance on effective email habits. According to Gartner research in 2013, 68% of stakeholders perceive their PMOs to be bureaucratic. Seventy five percent of high performing organizations call on their project management offices to contribute to strategic planning (source: The State of the Project Management Office (PMO) 2014).
If you’re already active in the project management office, then you need to get up to speed on strategy.
Tip: Read the Chapter 2 (Level 5 Leadership) in “Good To Great” by Jim Collins for an additional evidence showing that leaders ambitious for the organizations deliver better results. All that expense and effort goes to waste unless you revisit the strategy and measure progress.
Project Management Offices (PMOs) are one of the best ways for project professionals to contribute to the strategic conversation. Based on a survey of more than 3,000 professionals around the world, this report gives an excellent overview of the state of strategic project management. Studying decline of great organizations began with Edward Gibbons`s research landmark books on the Roman Empire. It also means, organizations should ensure that project managers are not unnecessarily engaged in tactical activities like calling up resources for project status update, organizing status meeting, etc.
Use our proven strategies for breaking through marketplace noise and clutter to reach prospects more reliably.
We are available to assist you with your launch , or to manage the entire process for you, from plan through launch. We follow a proven product launch process with accepted best practices on your project, as seen below.
Before Stage 1 - the Planning Phase, we begin by discussing what you're launching, your launch objectives, and available assets. We can typically develop the launch strategy and plan for between $7.5K to $10K (USD), which includes the customized launch plan, project schedule and go-to-market strategy.


During Stage 1 - the Development and Pre-Launch phase, we develop the content (email sequences, website content, launch blog content, videos, etc.) that will be rolled out from a marketing communications standpoint during the pre-launch phase (typically 3 to 6 weeks) prior to launch day. We can usually provide a fixed-price estimate on this part of the project once the scope is understood.
Then, we work with you to build a launch list of qualified prospects during the pre-launch Stage 1, create anticipation and buzz during the period leading up to launch day and Stage 2, then help drive the sales process once the product is launched.
We can also assist you with the post launch and early-demand Stage 3 as the product launch wraps up and you enter your ongoing promotion and normal operations cycle.
We can manage the entire process for you, or work with your own project manager, depending on your needs. According to the authors, P&G doubled its sales (and quadrupled its profits) from 2000 to 2009 as a result of strategic choices. In fact, that’s an excellent way to assess your strategy – does it give you a framework to make decisions and achieve results?
If organization is struggling to achieve its current strategy or pursuing new goals, projects are the answer. As an example, let’s say your organization has made a strategic choice to obtain college educated customers aged 30-40 in large cities.
When you read a change request to study the young adult demographic (16-25), you can turn it down by referencing the organization’s customer strategy. In the case of engaging with a new customer segment, that task could be reading a market research report. If you’re like most people, you tend to have more energy in the morning before your will power is consumed. In some firms, PMOs operate similar to a financial reporting department – issuing reports, measuring spending and other monitoring responsibilities.
On the other hand, if you’re a growing project professional, you may have limited input on strategy today. In fact, Ryan Holiday recommends this reading approach when tackling a large subjects like the Civil War.
Throughout the book, the authors provided in-depth examples of how Proctor & Gamble approached strategic questions. To learn more about where corporate strategy came from and where it is going, read this book. In this short 2009 Business Week article, Jim Collins explores the warning signs that indicate that decline is approaching. As October develops, more articles will be published here exploring strategic project management.


It is advisable to go for automated project management software which will relieve PMs from their routine activities that are best handled by a tool. Those may include in-house email lists, partners you believe you can count on to promote during the launch, and any related advertising and PR activities related to the launch.
Our work is always estimated in advance, and no work proceeds without your written approval.
To continue the metaphor, a strategic approach compels you to prevent fires rather than simply fighting them as they emerge.
Lafley, explore strategy at Proctor & Gamble, one of the largest companies in the world. More specifically, strategy is an integrated series of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.
The habit is driven by curiosity (what’s happening in the world?), ego (did anybody mention me on social media?) and other factors. You could also contact influential people in the demographic and seek them out for interviews.
If your project depends on enthusiasm, creativity or problem solving, ignoring energy levels is a recipe for failure. You may be tempted to use other criteria such as working on technically interesting projects.
At the CEO level, a relentless drive for glory means previous little time for developing other leaders. It might be satisfying to complete the ERP implementation, but is that what the organization really needs? If your work involves selecting or designing new offerings for customers, this book will be especially valuable. IF you’re seeking a broad introduction to multiple strategy thinkers, you may want to consider “The Financial Times guide to the gurus strategy : the top 20 strategic thinkers and what they can do for you” by Vaughan Evans. Even the best strategy (and the most successful project manager) needs to change and adapt from time to time.
Also included are go-to-market strategy, pre-launch sequence and content development plans (for videos, emails, website content, etc). We can consider a reduced up-front fee in exchange for a percentage of revenue under the appropriate circumstances.



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